What are Video Ads?
Video ads are a form of digital advertising where video content is displayed to users across various platforms, typically within an ad network’s ecosystem. These ads can appear before, during, or after video content (pre-roll, mid-roll, post-roll) or as standalone ads.
Video ads are usually monetized on a cost-per-view (CPV) or cost-per-thousand impressions (CPM) basis. They offer advertisers a highly engaging format to convey their message and are often used for brand awareness, product promotions, or storytelling. The ad network serves as an intermediary to connect advertisers with publishers to display these ads.
