What is Vertical?
Vertical refers to a specific industry or niche market that a particular ad network targets. For example, a health and wellness ad network would be considered part of the “health vertical.” Ad networks organize their offerings by verticals to better match advertisers with audiences who have relevant interests or needs.
Advertisers within a vertical can use specialized targeting to reach consumers more effectively. Examples of ad network verticals include finance, travel, entertainment, education, and retail. By focusing on a vertical, advertisers can increase engagement and ROI by reaching a more relevant audience.
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