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ByContent Team 7SearchPPCUpdated 2 months Ago1 Mins read51 Views

What is a Supply-Side Platform (SSP)?

A Supply-Side Platform (SSP) is mainly used by digital publishers (like websites or apps) to manage and sell their ad space. It helps them connect with multiple ad exchanges and demand sources (like advertisers) to get the best price for their inventory.

Essentially, an SSP allows publishers to automate the process of selling ads and maximize revenue by efficiently matching their available ad space with the right buyers.

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