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RTB

ByContent Team 7SearchPPCUpdated August 23, 20251 Mins read728 Views

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What is Real-time bidding (RTB)?

Real-time bidding (RTB) is an automated auction process where digital advertising space is bought and sold instantly, on a per-impression basis.
It’s a key component of programmatic advertising, allowing advertisers to bid on ad inventory as a webpage loads, with the highest bidder’s ad displayed almost immediately.

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