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Real-Time Bidding

ByContent Team 7SearchPPCUpdated 8 months Ago1 Mins read321 Views

What is Real-Time Bidding?

Real-Time Bidding (RTB) is a digital advertising model in which ad space is bought and sold instantly based on individual impressions. When a user visits a website or app, an auction takes place immediately, with the highest bidder winning the opportunity to show their ad. RTB enables advertisers to target specific audiences effectively, manage budgets, and enhance ROI by purchasing only highly relevant impressions.

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