Quality Score is a rating that Google uses to measure the quality and relevance of your ads, keywords, and landing pages. It’s a score from 1 to 10, where 10 is the best. The higher your Quality Score, the less you may have to pay per click, and the better your ad position can be. It’s based on factors like the relevance of your ad to users, the quality of your landing page, and your click-through rate (CTR).
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