What are Push Notification Ads?
Push notification ads are clickable messages sent directly to a user’s device (desktop or mobile) even when they’re not on the website or app. In ad networks, push traffic is a popular format for performance marketers because it allows for direct, personal, and timely ad delivery. Users must opt in to receive notifications, which increases engagement and compliance.
Ad networks aggregate push subscribers from various publishers and deliver ads via a bidding model. Advertisers use push ads for a wide range of offers—from eCommerce and app installs to sweepstakes and finance. They’re often sold on a CPC basis and offer high click-through rates due to their native, attention-grabbing format. Proper targeting and creative are key to success.
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