What is Publisher?
A publisher in ad network terms is any individual or business that owns a digital platform (website, blog, app) and monetizes its traffic by displaying ads. Publishers partner with ad networks to fill their ad spaces with relevant advertisements.
Publishers are responsible for maintaining quality traffic and adhering to the ad network’s policies. Successful publishers optimize ad placements and content to maximize engagement and revenue. In performance-focused networks, they are sometimes called affiliates, especially when paid per conversion.
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