What is Optimization?
Optimization means improving your ad campaigns to get the best results, like more clicks, sales, or brand awareness, with less effort or cost. This includes adjusting your ads, targeting the right audience, and choosing the best platforms. By analyzing data like click-through rates or conversions, advertisers can make smarter decisions, focusing resources where they matter most.
Ultimately, optimization helps maximize ROI while ensuring your ads perform effectively across different channels.
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