What is OpenRTB?
OpenRTB, also known as Open Real-Time Bidding, is a standard protocol used in digital advertising to allow the automated buying and selling of ad inventory in real-time auctions. It allows advertisers to strategically bid on ad space across multiple platforms. The process happens instantly when a user visits a website or app. OpenRTB ensures transparency, efficiency, and consistency, making it easier for publishers and advertisers to interact and make data-driven decisions for targeted advertising.
