Home OpenRTB

OpenRTB

ByContent Team 7SearchPPCUpdated 2 months Ago1 Mins read71 Views

What is OpenRTB?

OpenRTB, also known as Open Real-Time Bidding, is a standard protocol used in digital advertising to allow the automated buying and selling of ad inventory in real-time auctions. It allows advertisers to strategically bid on ad space across multiple platforms. The process happens instantly when a user visits a website or app. OpenRTB ensures transparency, efficiency, and consistency, making it easier for publishers and advertisers to interact and make data-driven decisions for targeted advertising.

« Glossary Home

Written by

Content Team 7SearchPPC -

Our team of professional content writers brings over a decade of expertise in PPC and Content Marketing. Each member has a solid technical foundation combined with outstanding creativity and engagement skills that drive results.We specialize in crafting content that resonates with audiences and fuels conversions. Whether it’s for dynamic PPC campaigns or insightful content marketing strategies, our writers deliver exceptional quality to meet your business needs.