Niche Targeting

Niche Targeting

Niche targeting is a marketing strategy that focuses on a specific segment of the market with unique needs, preferences, or interests. Instead of appealing to a broad audience, businesses using niche targeting tailor their products, services, and marketing messages to attract a smaller, well-defined group.

This approach allows for more personalized communication, stronger customer relationships, and higher conversion rates. By understanding and meeting the distinct demands of a niche audience, companies can build brand loyalty and stand out from competitors in a crowded market.