What is a Landing Page?
A landing page is a dedicated web page to which visitors are directed after clicking on an online advertisement. It serves as a focused destination that aligns with the ad’s message and objective, whether it’s to promote a product or service.
Optimized landing pages are designed to encourage conversions, such as sign-ups, purchases, or generating leads. These pages typically feature compelling calls to action, minimal distractions, and relevant content that enhance the user experience.
