Impression

What is Impression?

An impression is when someone sees or comes across something, like an ad, a post, or a message. It doesn’t mean they clicked on it or did anything—just that it appeared on their screen.

For example, if an ad shows up on your social media feed or website that you are browsing, that counts as one impression. Businesses use impressions to track how many times their content is seen by people, helping them understand how far their message is reaching.