What is Gross Click?
Gross Click refers to the total number of times people click on an ad, link, or online content, regardless of whether they click more than once. It counts every single click, even if the same person clicks multiple times. It helps measure how many times something was clicked overall.
However, it doesn’t show how many unique people clicked, just the total number of clicks made. It’s useful for tracking engagement and interest in digital marketing.
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