What are Global Postbacks?
Global Postbacks are special URLs used in affiliate marketing to track user actions, like clicks, installs, or purchases. When someone completes an action on a partner site, the system sends information back to the advertiser using this URL. This helps advertisers know which source brought the user and rewards the right affiliate.












![Christian vs. LGBTQ+ Dating Offers: A Tier-1 Banner Ad Test [Affiliate Case Study] 3 Dating Offers Case study](https://www.7searchppc.com/blog/wp-content/uploads/2026/11/Dating-Offers-Case-study-680x442.webp)
