What is Fraud Detection?
Fraud detection refers to identifying and preventing fraudulent activities that manipulate ad metrics, such as impressions, clicks, or conversions, in order to prevent their misuse. This includes practices such as click fraud, where bots or individuals artificially inflate clicks, and impression fraud, where ads are displayed to non-human traffic.
Ad networks utilize algorithms, machine learning, and data analysis to monitor suspicious behavior, ensuring advertisers pay only for genuine engagements and thereby safeguarding the integrity of ad campaigns.
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