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Fill Rate

ByContent Team 7SearchPPCUpdated 6 days Ago1 Mins read19 Views

What is Fill Rate?

Fill rate refers to the percentage of available ad inventory that is successfully filled with ads. It measures how often the network can deliver ads to meet the demand for ad space.

A high fill rate indicates that most of the available ad impressions are being utilized, leading to improved revenue generation. A low fill rate may indicate a lack of demand for the ad space or insufficient bids from advertisers.

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