What is Engagement Rate?
Engagement rate is a way to measure how much people interact with your content, like posts, videos, or ads, on social media or websites. It shows how many people liked, shared, commented, or clicked compared to how many saw it.
A high engagement rate means people are interested and active. It helps brands know what content works best and how well they’re connecting with their audience. It’s usually shown as a percentage.












![Christian vs. LGBTQ+ Dating Offers: A Tier-1 Banner Ad Test [Affiliate Case Study] 3 Dating Offers Case study](https://www.7searchppc.com/blog/wp-content/uploads/2026/11/Dating-Offers-Case-study-680x442.webp)
