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eCPM

ByContent Team 7SearchPPCUpdated 5 days Ago1 Mins read18 Views

What is eCPM (Effective CPM)?

eCPM (Effective Cost Per Mille) is a measure used in digital advertising to determine how much money a publisher earns for every 1,000 ad impressions. It helps compare the performance of different ad types or campaigns.

To calculate eCPM, you divide total earnings by total impressions, then multiply by 1,000. For example, if you earned $50 from 10,000 ad views, your eCPM is $5. It helps advertisers and publishers understand revenue efficiency.

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