Home eCPM

eCPM

ByContent Team 7SearchPPCUpdated 2 months Ago1 Mins read88 Views

What is eCPM (Effective CPM)?

eCPM (Effective Cost Per Mille) is a measure used in digital advertising to determine how much money a publisher earns for every 1,000 ad impressions. It helps compare the performance of different ad types or campaigns.

To calculate eCPM, you divide total earnings by total impressions, then multiply by 1,000. For example, if you earned $50 from 10,000 ad views, your eCPM is $5. It helps advertisers and publishers understand revenue efficiency.

« Glossary Home

Written by

Content Team 7SearchPPC -

Our team of professional content writers brings over a decade of expertise in PPC and Content Marketing. Each member has a solid technical foundation combined with outstanding creativity and engagement skills that drive results.We specialize in crafting content that resonates with audiences and fuels conversions. Whether it’s for dynamic PPC campaigns or insightful content marketing strategies, our writers deliver exceptional quality to meet your business needs.