What is Demand-Side Platform (DSP)?
A Demand-Side Platform (DSP) is a digital advertising technology that allows advertisers to buy ad space through automated, real-time bidding. It enables advertisers to manage multiple ad exchange accounts by optimizing ad placements based on audience data, performance, and budget.
DSPs streamline the process of targeting specific demographics across websites, apps, and devices. They are essential in programmatic advertising, helping advertisers maximize return on investment (ROI).
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