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Double Opt-In

ByContent Team 7SearchPPCUpdated 6 days Ago1 Mins read21 Views

What is Double Opt-In?

Double opt-in is a process used in email subscriptions where users confirm their email address after signing up. Usually, this involves clicking a link or entering a code (OTP) sent to their inbox. This extra step helps ensure that the email address is valid, reduces spam complaints, guarantees that the user really wants to receive your emails, and ultimately leads to higher engagement and better results from your email campaigns.

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