What is Direct Traffic?
Direct traffic refers to website visits that occur when users type a URL directly into their browser, use bookmarks, or click on untagged links (such as those in emails or documents).
These visits bypass referring websites, making it hard to trace the source. In analytics tools like Google Analytics, direct traffic often includes both true direct visits and visits from untracked sources. It’s a key metric for measuring brand awareness, user loyalty, and offline marketing effectiveness when digital tracking isn’t possible.
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