What is Direct Billing?
Direct billing refers to a payment model where advertisers are invoiced directly by the ad network for the ad services they use, rather than through third-party intermediaries. This method enables more streamlined financial transactions, ensuring that payments are processed efficiently between the advertiser and the network without external delays.
Direct billing is often preferred for large-scale campaigns or long-term partnerships, as it simplifies the accounting process and can offer more flexible payment terms.
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