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Demographics
In the context of an ad network, demographics refer to the characteristics of the audience that advertisers can target. This includes factors like age, gender, location, income, education, interests, and behavior.
By understanding these demographic details, ad networks enable advertisers to tailor their campaigns to target specific groups, thereby improving the relevance of ads and increasing the likelihood of engagement or conversion. Demographic targeting enhances ad effectiveness by focusing on the most relevant audience segments.
