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Contextual Targeting

ByUpdated 5 months Ago1 Mins read304 Views
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What is Contextual Targeting?

Contextual targeting is a way of showing online ads related to the content of a webpage. Instead of using a person’s data or browsing history, it looks at the words, topics, or themes on the page to match the most relevant ad.

For example, if someone is reading an article about running shoes, they might see ads for sportswear or fitness gear.

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