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Brand Safety

ByContent Team 7SearchPPCUpdated 2 months Ago1 Mins read91 Views

What is Brand Safety?

Brand safety means making sure that a company’s ads don’t appear next to harmful or inappropriate content online. This helps protect the brand’s image and reputation. For example, a company wouldn’t want its ad to show up next to fake news, hate speech, or violent videos.

Advertisers use tools and guidelines to avoid these risks and make sure their online ads are shown in safe, trustworthy places that match their brand values.

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