BOFU, or Bottom of the Funnel, is the last stage in the marketing funnel where potential or ideal customers are ready to make a purchase. At this point, they’ve done their research and just need a final push to buy.
Businesses use things like product demos, free trials, or special offers to help them decide. The goal of BOFU content is to turn interested people into actual customers by showing why your product or service is the best choice.
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