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Bid

ByContent Team 7SearchPPCUpdated 2 days Ago1 Mins read5 Views

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Bid

A bid is the amount an advertiser is willing to pay to show their ad to a user. When someone visits a website or app, many advertisers compete in a quick auction. Each one places a bid.

The highest bid usually wins, and their ad is shown. This happens in real time, often in milliseconds. Bidding helps advertisers control their budget and reach the right audience. It’s a key part of how online ads work.

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