Behavioral Targeting

What is Behavioral Targeting?

Behavioral targeting is a smart method used by advertisers to show online ads based on your online activity. It tracks what websites you visit, what you search for, and what you click on.

This information helps advertisers show you ads that match your interests. For example, if you look at travel sites, you might see ads for flights or hotels. It makes ads more relevant to you, but some people feel it invades their privacy by watching their behavior online.