What is B2B (business-to-business)?
B2B (business-to-business) refers to transactions or relationships between two businesses, rather than between a business and individual consumers. In this model, one company sells its offerings (products and services) to another company, rather than directly to customers. For example, a company that makes computer parts might sell them to a computer manufacturer.
B2B is common in industries like wholesale, technology, and manufacturing, where businesses need goods or services to operate or produce their own products.
« Glossary Home
