What are Ad-tech Platforms?
An Ad-tech platform is a technology system or software used to plan, execute, manage, and optimize digital advertising campaigns. These platforms help advertisers and publishers automate ad buying, targeting, tracking, and reporting. Examples include demand-side platforms, supply-side platforms, ad exchanges, and ad networks. Ad-tech platforms make advertising more efficient, data-driven, and scalable, enabling precise audience targeting and real-time performance optimization
