What is Ad Server?
An Ad Server is a platform that stores, manages, and delivers digital ads to websites or apps. It automates ad placement and targets users based on factors like demographics or behavior. Ad servers also track key performance metrics, including impressions, clicks, and conversions.
There are two types: first-party (used by publishers) and third-party (used by advertisers). They ensure ads are displayed correctly, not repeated too frequently, and reach the intended audience. Ad servers play a crucial role in delivering efficient and targeted digital advertising.
