Home Ad Exchange

Ad Exchange

ByContent Team 7SearchPPCUpdated 2 months Ago1 Mins read79 Views

What is Ad Exchange?

An ad exchange is a digital marketplace where advertisers and publishers buy and sell ad space in real-time, typically through a process known as real-time bidding (RTB). When a user visits a website, the ad exchange auctions off the ad space to the highest bidder, and the winning ad is instantly shown. This all happens within milliseconds as the page loads.

Advertisers utilize demand-side platforms (DSPs) to bid on impressions based on factors such as user behavior, location, or device type. Publishers, in turn, maximize revenue by allowing multiple advertisers to compete for their ad space.

« Glossary Home

Written by

Content Team 7SearchPPC -

Our team of professional content writers brings over a decade of expertise in PPC and Content Marketing. Each member has a solid technical foundation combined with outstanding creativity and engagement skills that drive results.We specialize in crafting content that resonates with audiences and fuels conversions. Whether it’s for dynamic PPC campaigns or insightful content marketing strategies, our writers deliver exceptional quality to meet your business needs.