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Ad Attribution

ByContent Team 7SearchPPCUpdated 1 week Ago1 Mins read26 Views

What is Ad Attribution?

Ad attribution is the process of determining which ad campaign touchpoint is responsible for a specific user action, like an app install or a purchase. It helps advertisers understand which advertising campaigns are effective in driving desired outcomes.

By analyzing these interactions, advertisers can optimize their advertising campaigns, improve their return on investment, and make more informed decisions about where to allocate their marketing budget.

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