Advanced Strategies

For experienced publishers and advertisers, covering in-depth strategies for scaling and optimizing campaigns.

200 Articles
web3 and p2E Marketing
Advanced StrategiesAdTech Industry Trends

P2E and Web3 Marketing: The Ultimate Guide for 2025

Remember when we used to play games like GTA (Grand Theft Auto) and Counter-Strike to entertain ourselves? Of course, you’ll remember and cherish...

Strategic Advertising
AdTech Industry TrendsAdvanced Strategies

Strategic Advertising: Key Strategies for Online Growth

Do you know the secret behind the fame and recognition of the biggest brands? Something that has allowed them to reach the correct...

Ad Network vs. DSP
AdTech Industry TrendsAdvanced Strategies

Ad Network vs DSP: A Simple Guide for Advertisers

As an advertiser who has only recently begun advertising, you hear the words Ad Network and DSP being thrown around everywhere. Sometimes, it...

Retail Advertising
AdTech Industry TrendsAdvanced Strategies

What is Retail Advertising? Strategies, Types & Benefits

Imagine the road that people walk through to reach your retail store. What comes to mind? A concrete road strong enough to hold...

Future of PPC
Advanced StrategiesAdTech Industry TrendsDigital Marketing Insights

The Future of PPC: Emerging Technologies and Trends

Every business aims for digital transformation to enhance visibility and differentiate itself. Digital advertising is essential for growth, enabling businesses to connect with...

Reminder Advertising
AdTech Industry TrendsAdvanced StrategiesDigital Marketing Insights

Reminder Advertising: How to Maintain Your Audience Engagement

Running a business and selling your products is undeniably challenging in today’s competitive market. Many people may browse your products but ultimately decide...

Marketing Strategies
Advanced StrategiesDigital Marketing Insights

Black Friday and Cyber Monday Marketing Strategies

Q1+Q2+Q3 is less than Q4? Wait! This might sound like a mathematical question, but it’s actually about annual sales. Here, ‘Q’ stands for...

PPC Keyword Research
Advanced StrategiesDigital Marketing Insights

Power of Keywords: An In-Depth Analysis of PPC Keyword Research

When your trust is in PPC advertising for effective business promotion, keywords are the backbone of your PPC campaigns. Without the right keywords,...

Ad Inventory Management
Advanced StrategiesAdTech Industry Trends

Ad Inventory Management: Proven Tips for Success

So, you’ve monetized your website but haven’t been able to see high returns yet. One of the reasons could be poor management of...

Data Management Platform
AdTech Industry TrendsAdvanced Strategies

Data Management Platforms: Improving the Targeting of Advertising

What is the value of data in everyone’s life? It depends on the field you’re in. For advertisers, real data from specific platforms...

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