According to a survey, about 57.6% of the world population is familiar with social media platforms. Social media has become very popular among people in the last few years. It is essential to know the best social media marketing tools to help you grow your business.

What is Social Media Marketing

Social media marketing(SMM) refers to promoting or marketing using social media platforms and networks. Social media marketing helps businesses promote their goods and services through social media platforms. Marketing through social media can bring new customers to the company and increase brand awareness and recognition.

What are Social Media Marketing Strategies?

Marketing on social media without strategies is useless. Social media platforms in today’s world play an essential role in marketing.

Some of the strategies that you must apply for your business are-:

  • Form a social media marketing budget.
  • Identify your audience.
  • Select a geographical region for the marketing of your business.
  • Identify the right social media platform.
  • Run cross-channel campaign.
  • Create a personalized experience for your viewers.
  • Prepare engaging content for the people.
  • Display video and animated ads for the viewers.

Best Social Media Marketing Tool In 2022

It is crucial to recognize the right social media marketing tool to grow your business on social media.


It is the most popular social media marketing tool. MeetEdgar will re-schedule and re-post your blog multiple times a day or week. It gives you an additional feature of automatically sending the blog post according to your chosen category.

A few features of meetEdger are-

  • MeetEdger helps you organize content by category.
  • It is easy to set up a MeetEdger account.
  • This platform makes it easy for you to manage your content.
  • Works as an automated content manager


Buffer is a multipurpose SMM tool that reschedules the post and sends it on different social media platforms. It provides three sign-up categories for its users: buffer publishing, buffer analytics, and buffer engagement.

A few additional features of Buffer are-

  • It allows you to schedule individual tweets in advance.
  • It helps you send the posts at a specific time and date.
  • Buffer gives you a feature of browser buffer extension.
  • Simple to customize each post for each platform.


Biteable allows you to create entertaining and informative video content for your users. Video-related content engages the viewers more with your content. The platform gives you both paid and unpaid signup facilities. Free accounts also give you a lot of features.

A few features of Biteable are-

  • Uses powerful video advertisements
  • It helps you make an interactive advertisement for the user
  • The video content does not act as a pitch
  • Provoke curiosity for the users


Hootsuite works similarly to the above platform that helps you plan and schedule your blog post. It permits you to manage multiple social media platforms in one place. It helps you with essential task management, performance reporting, and social media monitoring.

A few key features of Hootsuite are-

  • Schedule post in advance
  • Monitor multiple social media platforms in one place
  • Analyze overall growth
  • Manage customer service social media

Use of Social Media Marketing in Digital Marketing

Digital marketing is all about promoting brands and making connections with new consumers. At the same time, social media is growing as a digital marketing platform. Many marketers use social media to promote and increase sales of their products.

Benefits of social media as a digital marketing tool-

  • Improve brand awareness
  • Increase sales
  • Bring more traffic to your site
  • Gain popularity
  • Build an impact on the viewers

What is the Best Social Media Platform For Advertising?

The best social media platforms that can help you advertise and gain publicity are listed below-:

  • Instagram
  • Facebook
  • Linkedin
  • Snapchat
  • Youtube
  • Twitter

Advantages of Social Media Marketing

Social media is a popular and growing source of marketing among people.

  • It helps businesses build brand awareness and recognition over the Internet.
  • Social media helps increase sales and services of the company.
  • It increases the revenue of the company.
  • Marketing over social media platforms will boost the online community.
  • The brand gains a sense of trustworthiness among the consumers.

What is Social Media Management?

Social media management is the process of managing social media activities on Instagram, Facebook, Twitter, and other platforms. The management process helps you create, publish, and analyze the content you post on the internet.

Advantages of Social Media Management

Here are several advantages of social media management that will influence you to use this platform for your business.

  • Create specific content for you to post on social media handles.
  • Analyze your social media platform
  • Reply to messages and comments
  • Help you set up social media ads
  • Improve your social media presence

What are Social Media Management Skills?

It is the ability to manage social media activities. With better social media management skills, you will be able to interact well with the audience.

Some of the Social Media Management skills are-

  • Communication skills
  • Planning skills
  • Analytical skills
  • Project management skills

Social media plays a vital role in marketing activities around the world. There is an immense increase in social media users, making this platform suitable for digital marketing.


Q.1 What is the future of Social Media Marketing?

Social media has a bright future. People are becoming addicted to seeing advertisements on social media platforms. Social media entertain and advertise to its users simultaneously, making it the most effective platform for marketing.

Q.2 What is the most effective Social Media Marketing Platform?

The most effective social media platforms are Facebook, Instagram, Twitter, Snapchat, and youtube.

Q.3 What does Social Media Marketing do?

Social media marketing uses social media networks for advertising the company’s goods and services. It gives an opportunity to businesses to promote their products over the Internet.

Q.4 What are the free Social Media Marketing tools?

A few free Social Media Marketing tools are-
1. Facebook Barometer
2. AdsReport
3. Easy advocacy
4. Canva