Advertising Goals. Millennials. Baby Bloomers.
You ask, “A bad attempt at kindle?”
Earnestly for marketers, two of the most advantageous marketing statistics to their disposable income and their disposition to accept/interact with ongoing marketing resources are through these two groups.
The core reasons for maximizing ad revenues for big and small agencies lie within the differences in how these groups consume media content.
So, where is Generation X in all of this?
Well, does it makes a difference that Baby Bloomers enumerate Facebook as their preferred social media channel? Or that only a ghetto of millennials trust brand-generated content? You can bet it does!
Don’t forget, authenticity matters when trying to catch your audiences’ ad dollars.