{"id":655,"date":"2023-04-04T10:13:20","date_gmt":"2023-04-04T10:13:20","guid":{"rendered":"https:\/\/7searchppc.com\/blog\/?p=655"},"modified":"2024-06-28T15:51:11","modified_gmt":"2024-06-28T10:21:11","slug":"improve-bounce-rate","status":"publish","type":"post","link":"https:\/\/www.7searchppc.com\/blog\/improve-bounce-rate\/","title":{"rendered":"What is the Bounce Rate and How to Improve It?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.7searchppc.com\/blog\/improve-bounce-rate\/#what-is-the-bounce-rate\" >What is the Bounce Rate?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.7searchppc.com\/blog\/improve-bounce-rate\/#bounce-rate-and-exit-rate\" >Bounce Rate and Exit Rate<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.7searchppc.com\/blog\/improve-bounce-rate\/#how-to-calculate-bounce-rate\" >How To Calculate Bounce Rate?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.7searchppc.com\/blog\/improve-bounce-rate\/#what-is-a-good-bounce-rate\" >What is a Good Bounce Rate?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.7searchppc.com\/blog\/improve-bounce-rate\/#what-is-a-bad-bounce-rate\" >What is a Bad Bounce Rate?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.7searchppc.com\/blog\/improve-bounce-rate\/#high-bounce-rate-vs-low-bounce-rate\" >High Bounce rate vs. Low bounce rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.7searchppc.com\/blog\/improve-bounce-rate\/#how-to-reduce-bounce-rate\" >How to Reduce Bounce Rate?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.7searchppc.com\/blog\/improve-bounce-rate\/#to-reduce-the-bounce-rate-you-can-follow-these-steps\" >To Reduce The Bounce Rate, You Can Follow These Steps:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.7searchppc.com\/blog\/improve-bounce-rate\/#your-website-should-be-mobile-friendly\" >Your website should be mobile-friendly:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.7searchppc.com\/blog\/improve-bounce-rate\/#build-a-proper-content-strategy\" >Build A Proper Content Strategy:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.7searchppc.com\/blog\/improve-bounce-rate\/#check-your-bounce-rate-from-different-sources\" >Check Your Bounce Rate From Different Sources:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.7searchppc.com\/blog\/improve-bounce-rate\/#improve-your-website-design-and-usability\" >Improve your website design and usability:<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.7searchppc.com\/blog\/improve-bounce-rate\/#track-and-monitor-your-competitors-bounce-rates\" >Track And Monitor Your Competitors\u2019 Bounce Rates.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.7searchppc.com\/blog\/improve-bounce-rate\/#conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.7searchppc.com\/blog\/improve-bounce-rate\/#faqs\" >FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.7searchppc.com\/blog\/improve-bounce-rate\/#what-is-the-bounce-rate-2\" >What Is The Bounce Rate?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.7searchppc.com\/blog\/improve-bounce-rate\/#how-is-bounce-rate-calculated\" >How Is Bounce Rate Calculated?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.7searchppc.com\/blog\/improve-bounce-rate\/#what-is-an-average-bounce-rate\" >What Is An Average Bounce Rate?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.7searchppc.com\/blog\/improve-bounce-rate\/#what-is-a-good-bounce-rate-2\" >What Is A Good Bounce Rate?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.7searchppc.com\/blog\/improve-bounce-rate\/#why-is-my-bounce-rate-high\" >Why Is My Bounce Rate High?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.7searchppc.com\/blog\/improve-bounce-rate\/#what-is-the-bounce-rate-in-email-marketing\" >What Is The Bounce Rate In Email Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.7searchppc.com\/blog\/improve-bounce-rate\/#what-is-the-bounce-rate-in-seo\" >What Is The Bounce Rate In SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.7searchppc.com\/blog\/improve-bounce-rate\/#what-is-an-average-bounce-rate-2\" >What Is An Average Bounce Rate?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>Websites suffer from a high bounce rate when the audience does not navigate or stay longer within the website. The website owners may not want to increase the bounce rate, so it is essential to use good techniques to keep the users on your <b><a href=\"https:\/\/www.7searchppc.com\/blog\/best-free-online-seo-tools\/\" target=\"_blank\" rel=\"noopener\">website for a longer duration<\/a><\/b>. We have come up with some methods that will help you to improve or know how to decrease the bounce rate.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-is-the-bounce-rate\"><\/span>What is the Bounce Rate?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bounce Rate is when users come to your website and only\u00a0visit the home page\u00a0or any other page for a couple of minutes and leave the site without navigating to other pages or performing any action like clicking on the page or not filling out any form within the website. In other words, we can define bounce rate as the percentage of a site visit in a single page session when the user exit without visiting the other page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"bounce-rate-and-exit-rate\"><\/span>Bounce Rate and Exit Rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bounce Rate and Exit Rate are entirely different concepts. Let us know how they are different.<\/p>\n<table class=\"table table-bordered\">\n<tbody>\n<tr>\n<td><b>S no.<\/b><\/td>\n<td><b>Bounce Rate<\/b><\/td>\n<td><b>Exit Rate<\/b><\/td>\n<\/tr>\n<tr>\n<td>1.<\/td>\n<td>It is the first page where the users land.<\/td>\n<td>The exit rate is the last page from where users exit.<\/td>\n<\/tr>\n<tr>\n<td>2.<\/td>\n<td>The Bounce rate is only a one-page visit.<\/td>\n<td>The Exit rate is for more than a one-page visit.<\/td>\n<\/tr>\n<tr>\n<td>3.<\/td>\n<td>Bounce Rates are negative for most websites.<\/td>\n<td>Exit Rates can be negative as well as positive for all websites.<\/td>\n<\/tr>\n<tr>\n<td>4.<\/td>\n<td>A good Bounce Rate can be approximately 50% or below.<\/td>\n<td>An Exit Rate can be approximately 70% or above.<\/td>\n<\/tr>\n<tr>\n<td>5.<\/td>\n<td>The Bounce Rate is a measure of a website\u2019s overall performance, regardless of the landing page.<\/td>\n<td>The Exit Rate is distinct to the landing page and only that page.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"how-to-calculate-bounce-rate\"><\/span>How To Calculate Bounce Rate?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To calculate the bounce rate, you can divide the number of single-page sessions by the total number of sessions on the complete site.<\/p>\n<p>The bounce rate formula can be sight-page visits\/total number of visits.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"what-is-a-good-bounce-rate\"><\/span>What is a Good Bounce Rate?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A reasonable bounce rate depends on the type of traffic and the content that is present on the website. A website can get a good bounce rate when a user stays longer on the website. Let us understand a good bounce rate with the help of an example.<\/p>\n<p>For instance, some users are finding the definition of bounce rate, and they find the answer on your website. About 80 percent of the users who visit your site have found the content engaging and stayed on your site for a couple of minutes. In this case, the bounce rate will be high because the result you provide is easy to understand for the users, and they were on the site for a longer duration. A good bounce rate can be between 40% to 50%.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"what-is-a-bad-bounce-rate\"><\/span>What is a Bad Bounce Rate?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A bounce rate below 20% or above 90% is typically a poor sign. The former suggests an issue with the analytics setup, whereas the latter suggests a problem with the website. In my study, I only encountered those ranges on websites with malfunctioning analytics solutions.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"high-bounce-rate-vs-low-bounce-rate\"><\/span>High Bounce rate vs. Low bounce rate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table class=\"table table-bordered\">\n<tbody>\n<tr>\n<td><b>S no.<\/b><\/td>\n<td><b>High Bounce Rate<\/b><\/td>\n<td><b>Low Bounce rate<br \/>\n<\/b><\/td>\n<\/tr>\n<tr>\n<td>1.<\/td>\n<td>User experience on the landing page is less.<\/td>\n<td>The user experience on the landing page is more.<\/td>\n<\/tr>\n<tr>\n<td>2.<\/td>\n<td>A high bounce rate has a percentage between 70% to 80%.<\/td>\n<td>A low bounce rate has a percentage between 30% to 40%.<\/td>\n<\/tr>\n<tr>\n<td>3.<\/td>\n<td>With a high bounce rate, the session duration is short.<\/td>\n<td>With a low bounce rate, the session duration is long.<\/td>\n<\/tr>\n<tr>\n<td>4.<\/td>\n<td>The landing Experience is not meeting visitor expectations.<\/td>\n<td>Landing Experience is meeting visitor expectations.<\/td>\n<\/tr>\n<tr>\n<td>5.<\/td>\n<td>If your site rambles, it contains too many irrelevant images or contains other content.<\/td>\n<td>If your site rambles, it contains too many relevant images or contains other good content.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<figure><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"how-to-reduce-bounce-rate\"><\/span>How to Reduce Bounce Rate?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As you already know, what bounce rate is? Let us understand how to reduce it.<\/p>\n<p>High bounce rates, in general, can suggest that a page is irrelevant or confusing to visitors. However, don\u2019t take severe measures like eliminating a page or redesigning your website immediately away. Before you decide which course of action to take, you must first take a few critical actions.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-2949 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2023\/04\/Reduce-Bounce-Rate.png\" alt=\"Reduce Bounce Rate\" width=\"1000\" height=\"484\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2023\/04\/Reduce-Bounce-Rate.png 1000w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2023\/04\/Reduce-Bounce-Rate-300x145.png 300w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2023\/04\/Reduce-Bounce-Rate-768x372.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"to-reduce-the-bounce-rate-you-can-follow-these-steps\"><\/span>To Reduce The Bounce Rate, You Can Follow These Steps:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"your-website-should-be-mobile-friendly\"><\/span>Your website should be mobile-friendly:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Make sure that your website is mobile-friendly. The layout of your website may be desktop-oriented, which can make it difficult for mobile users to read the content on the mobile screen.<\/p>\n<p>The layout of your website may irritate the users to zoom in and out of the screen. You can also add video-related content and graphical content to keep the users engaged so that they do not leave the site in a hurry.<\/p>\n<p>A large number of users have mobile phones, so it makes it even more essential for you to create a website that is both mobile and desktop friendly.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"build-a-proper-content-strategy\"><\/span>Build A Proper Content Strategy:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you want that the users who visit your site should stay for a longer duration on your site. Then you must make a full-fledged strategy to keep them on your site. Good content can help you reduce the bounce rate of your website.<\/p>\n<p>Prepare those content that has a higher capability of getting a click by the users.<\/p>\n<p>Do not forget to update the content and make regular changes according to changing times.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"check-your-bounce-rate-from-different-sources\"><\/span>Check Your Bounce Rate From Different Sources:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Take a thorough look at your URL. If your bounce rate from direct visitors is extremely high \u2013 make sure it\u2019s straightforward to read, remember, and put in. Then double-check that the visitor isn\u2019t being met with a 404 error or an uninviting home page. The headline should be simple and direct, indicating that the reader is in the right spot.<\/p>\n<p>Regardless of the source, you must meet the visitor\u2019s expectations.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"improve-your-website-design-and-usability\"><\/span>Improve your website design and usability:<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Users should be able to find what they\u2019re looking for with as few clicks as possible on your site. If your website sells a lot of different products or services, having a large search bar and a clear navigational layout will help increase interaction. The hierarchical structure of navigation menus should be obvious.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"track-and-monitor-your-competitors-bounce-rates\"><\/span>Track And Monitor Your Competitors\u2019 Bounce Rates.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In order to <b>improve your bounce rate<\/b>, you need to check on your competitor\u2019s performance. If you checked your competitors, that may help you to make better decisions and take the right steps to improve the bounce rate.<\/p>\n<p>Select up to four of your most difficult competitors\u2019 websites using Similarweb, then compare their bounce rates to yours across certain time frames.<\/p>\n<p>You can get a notion of what they share in common that works well by simply looking at the sites with high traffic and low bounce rates. If your website performs the best, congratulate yourself, but keep tracking.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We hope you read this content thoroughly and know well what a high and average bounce rate is. You must have also got the right way how to reduce the bounce rate.<\/p>\n<p>Just make sure you consider the entire picture when researching bounce rates. Check to see if your content and user experience are in line with how long visitors stay on your site, where they are coming from, and what devices they are using. You might find trends that indicate how to address the bounce rate issue.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"faqs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"what-is-the-bounce-rate-2\"><\/span>What Is The Bounce Rate?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> A bounce rate is when a user lands on the website and leaves the site by not moving or navigating to the other pages on the site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"how-is-bounce-rate-calculated\"><\/span>How Is Bounce Rate Calculated?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> To calculate the bounce rate, you can divide the single-page sessions by the number of total sessions on the site<\/p>\n<h3><span class=\"ez-toc-section\" id=\"what-is-an-average-bounce-rate\"><\/span>What Is An Average Bounce Rate?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> An average bounce rate can be between 30% to 70%.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"what-is-a-good-bounce-rate-2\"><\/span>What Is A Good Bounce Rate?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> A good bounce rate is when users come to your site and find what they want and leave immediately without waiting for much longer.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"why-is-my-bounce-rate-high\"><\/span>Why Is My Bounce Rate High?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> A bounce rate can be high when any user visits your site and, without moving on to other pages or clicking on any link, leaves your site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"what-is-the-bounce-rate-in-email-marketing\"><\/span>What Is The Bounce Rate In Email Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> In email marketing, bounce rate can be when a user through the landing page reaches any website or content but does not perform any action.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"what-is-the-bounce-rate-in-seo\"><\/span>What Is The Bounce Rate In SEO?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> Bounce rate in SEO means when users on the search result visit your site but do not wait for a long duration when they do not get the right information and do not feel that your content is attractive.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"what-is-an-average-bounce-rate-2\"><\/span>What Is An Average Bounce Rate?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> An average bounce rate completely depends on the type of industry you work in. Approximately average bounce rate can be 41% to 51%.<!--FAQPage Code Generated by https:\/\/saijogeorge.com\/json-ld-schema-generator\/faq\/--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Websites suffer from a high bounce rate when the audience does not navigate or stay longer within the website. The website owners may not want to increase the bounce rate, so it is essential to use good techniques to keep the users on your website for a longer duration. We have come up with some [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,445],"tags":[284],"class_list":["post-655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-insights","category-revenue-growth-hacks","tag-improve-bounce-rate"],"_links":{"self":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts\/655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/comments?post=655"}],"version-history":[{"count":0,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts\/655\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media\/656"}],"wp:attachment":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media?parent=655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/categories?post=655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/tags?post=655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}