{"id":361,"date":"2023-11-27T12:21:32","date_gmt":"2023-11-27T12:21:32","guid":{"rendered":"https:\/\/7searchppc.com\/blog\/?p=361"},"modified":"2024-08-03T13:11:08","modified_gmt":"2024-08-03T07:41:08","slug":"customize-landing-page-template","status":"publish","type":"post","link":"https:\/\/www.7searchppc.com\/blog\/customize-landing-page-template\/","title":{"rendered":"Customize a Landing Page Template"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.7searchppc.com\/blog\/customize-landing-page-template\/#choosing-a-template-to-customize-a-landing-page\" >Choosing a Template To Customize A Landing Page<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.7searchppc.com\/blog\/customize-landing-page-template\/#what-is-meant-by-a-conversion-goal\" >What is meant by a conversion goal?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.7searchppc.com\/blog\/customize-landing-page-template\/#selecting-the-best-template-for-your-conversion-goal\" >Selecting the best template for your conversion goal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.7searchppc.com\/blog\/customize-landing-page-template\/#how-to-decide-on-the-design-of-a-template\" >How to decide on the design of a template?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.7searchppc.com\/blog\/customize-landing-page-template\/#how-to-convert-a-landing-page-template-for-your-campaign\" >How to convert a Landing Page Template for Your Campaign?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.7searchppc.com\/blog\/customize-landing-page-template\/#header-section\" >Header Section<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.7searchppc.com\/blog\/customize-landing-page-template\/#benefits-section\" >Benefits Section<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.7searchppc.com\/blog\/customize-landing-page-template\/#social-proof-section\" >Social Proof Section<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.7searchppc.com\/blog\/customize-landing-page-template\/#about-section\" >About Section<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.7searchppc.com\/blog\/customize-landing-page-template\/#cta-section\" >CTA Section<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.7searchppc.com\/blog\/customize-landing-page-template\/#your-footer-section\" >Your Footer Section<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>Let\u2019s say you\u2019re the owner of a shoe manufacturing unit, and you want to take your business online. You already have a simple website, but you want to run promotions to increase your business opportunities.<\/p>\n<p>So, you start working on your marketing campaign. You come up with an incredible offer. You spend your hours preparing an email list of existing and potential customers. You work hard to learn the basics of Google Ads. Then you begin designing the landing page where you\u2019ll send your campaign traffic.<\/p>\n<p>By applying all the efforts and hard work, you\u2019re delighted to know you can save some time by starting with a\u00a0<b>landing page template<\/b>. But when you choose one in your favorite builder, you don\u2019t see any of that look at par with your business. There may be a template that may seem like it\u2019s meant for salespeople, maybe. Another that\u2019d be good for bakehouses but nothing for a shoe seller like you. Now you are in a dilemma.<\/p>\n<p>But you may be taking it the wrong way. Here, the idea isn\u2019t to find a landing page template that matches your business\u00a0<em>exclusively<\/em>. The first thing is that you want to choose a template that will help your campaign conversion goal. Other things like your product or service, your industry, and your branding come later.<\/p>\n<p>Here we will show you how to pick out the perfect template for your next marketing campaign. Then, we\u2019ll share with you how you can transform it into a custom-branded, high-converting masterpiece.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1042 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2023\/11\/landing-page-design-tips.png\" alt=\"landing page design tips\" width=\"620\" height=\"300\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2023\/11\/landing-page-design-tips.png 620w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2023\/11\/landing-page-design-tips-300x145.png 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"choosing-a-template-to-customize-a-landing-page\"><\/span>Choosing a Template To Customize A Landing Page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"what-is-meant-by-a-conversion-goal\"><\/span>What is meant by a conversion goal?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your conversion goal refers to the action that you want your visitors to take in response to your\u00a0<b>marketing campaign<\/b>. It\u2019s that maybe you want somebody to buy a product, like a dress. Or perhaps you want them to sign up for a webinar.<\/p>\n<p>The purpose is that some landing page templates are individualistic and unique. Some are better suited to specific conversion goals than others. If you want to sell your product, your landing page\u2019s call to action is pretty straightforward. Or else, if you\u2019re registering people for a webinar, you\u2019re going to need their names and email address. It requires a more complex call to action.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"selecting-the-best-template-for-your-conversion-goal\"><\/span>Selecting the best template for your conversion goal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Landing page templates can be of two types: click-through pages and\u00a0<a href=\"https:\/\/www.7searchppc.com\/blog\/lead-generation\/\" target=\"_blank\" rel=\"noopener\"><b>lead-generation pages<\/b><\/a>. Both are distinct from each other and differ in their plan of action for realizing your conversion goal.<\/p>\n<p>Click-through landing pages focus on people visiting the websites by using a checkout flow or sign-up page. Because the critical thing that matters is what they will do after vising this page, are they going to buy or close the page? The call to action is simple\u2014usually just a click like \u201cBuy Now.\u201d<\/p>\n<p>Lead generation landing pages use forms to obtain visitor information that can be used later, like promotional emails. These pages typically offer some incentive (or \u201clead magnet\u201d) for filling out the form\u2014a downloadable eBook or webinar registration, for example.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"how-to-decide-on-the-design-of-a-template\"><\/span>How to decide on the design of a template?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For this one, firstly, you need to decide whether you need a click-through or lead-gen landing page for your conversion goal. Then, focus on the template\u2019s design that highlights your offer.<\/p>\n<p>For instance, if you\u2019re selling a shoe, you probably want a click-through template that can accommodate many photos of your product. You might also consider posting a shoe-making webinar on your page. You might wish for a lead gen template that can share a video of what people can expect.<\/p>\n<p>You should choose a template that supports your conversion goal, and a design that reinforces your offer.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"how-to-convert-a-landing-page-template-for-your-campaign\"><\/span>How to convert a Landing Page Template for Your Campaign?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As told earlier, every <a href=\"https:\/\/www.7searchppc.com\/blog\/landing-page-for-ppc-campaign\/\"><strong>landing page<\/strong><\/a> template is unique. It serves the purpose differently for different products or services. Still, they usually have similar elements and follow the same general structure: a header section, a list of features and benefits, some social proof, and a call to action.<\/p>\n<p>You can incorporate the steps below into your landing page template campaign to convert your chosen template into a branded landing page that\u2019ll garner many visitors.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"header-section\"><\/span>Header Section<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Try adding an image that spotlights your product or service. If you want to help visitors realize the benefits, consider showing your offer in the context of use: someone using your product to solve a problem or improving themselves through your service.<\/li>\n<li>Always include the logo of your company. After all, you want people to know this is your landing page.<\/li>\n<li>Write a catchy headline that conveys to people precisely what you\u2019re offering. You can also infer your main value proposition using a couple of one-liners just under your headline.<\/li>\n<li>Reform your call to action. For instance, if you\u2019re using a click-through template, you can have a button that sends people to a product page on your website or a third-party delivery platform. If you\u2019re trying to capture the leads, you need to keep your form simple\u2014only ask for the information you need.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"benefits-section\"><\/span>Benefits Section<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>In this fast-paced world, people are multi-tasking, so provide a bulleted and crisp list of your offer\u2019s benefits so that it doesn\u2019t get skipped by your visitors. If you\u2019re designing a sales page, use this space to highlight how your product or service will impact and improve your customers\u2019 lifestyles. When offering a lead magnet (like an eBook), tell people what they\u2019ll learn and how they can apply it.<\/li>\n<li>Include icons for your templates highlighting each benefit. Please make sure they\u2019re relatable and relevant to your offer or brand. You can take the help of a lot of websites offering free icons that you can use.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"social-proof-section\"><\/span>Social Proof Section<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>By including a testimonial from a happy and contented customer or by endorsing your product from an industry leader, you can increase your sales manifold. The deal here is authenticity and uniqueness: use a real quote that\u00a0<em>appears<\/em>\u00a0Even real testimonials may seem made up if they are too optimistic.<\/li>\n<li>Besides this, you can showcase other kinds of proof like awards you\u2019ve won and trust seals you\u2019ve earned.<\/li>\n<li>Don\u2019t forget to ask for permission for whatever you include here because there may be some guidelines and restrictions on how you can use it.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"about-section\"><\/span>About Section<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Make people aware of your business so that they can be more inquisitive. Try to highlight what makes your product or service unique. Your mission statement should serve the purpose of connecting with visitors beyond this particular offer.<\/li>\n<li>Keep it short and sweet. You don\u2019t want visitors to lose focus.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"cta-section\"><\/span>CTA Section<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Try to include a final pitch for your offer if your page appears long. Make sure to put in your best efforts and make everything count. Elevate up the seriousness or exclusivity, or remind visitors about the profits they will gain.<\/li>\n<li>Try repeating the call to action button from your header section. Conversely, if this is a lead gen page, add a button that calls visitors back up to your form.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"your-footer-section\"><\/span>Your Footer Section<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Attach your logo and any other details you need to communicate, like contact information, copyright notice, and any additional necessary boilerplate at the very bottom of the page.<\/li>\n<\/ul>\n<p>With the above steps, you can turn just about any template into an on-brand landing page in a go. So don\u2019t forget to give it a shot.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s say you\u2019re the owner of a shoe manufacturing unit, and you want to take your business online. You already have a simple website, but you want to run promotions to increase your business opportunities. So, you start working on your marketing campaign. You come up with an incredible offer. You spend your hours preparing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,445],"tags":[53,51],"class_list":["post-361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-insights","category-revenue-growth-hacks","tag-landing-page-development","tag-landing-page-template"],"_links":{"self":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts\/361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/comments?post=361"}],"version-history":[{"count":0,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts\/361\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media\/2518"}],"wp:attachment":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media?parent=361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/categories?post=361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/tags?post=361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}