{"id":353,"date":"2023-11-27T12:21:57","date_gmt":"2023-11-27T12:21:57","guid":{"rendered":"https:\/\/7searchppc.com\/blog\/?p=353"},"modified":"2025-07-21T16:36:04","modified_gmt":"2025-07-21T11:06:04","slug":"copywriting-tips-for-creating-persuasive-landing-pages","status":"publish","type":"post","link":"https:\/\/www.7searchppc.com\/blog\/copywriting-tips-for-creating-persuasive-landing-pages\/","title":{"rendered":"Copywriting Tips for Creating Persuasive Landing Pages"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.7searchppc.com\/blog\/copywriting-tips-for-creating-persuasive-landing-pages\/#many-of-the-things-that-he-said-centuries-ago-are-true-today-the-following-are-six-quick-and-practical-copywriting-tips\" >Many of the things that he said centuries ago are true today. The following are six quick and practical copywriting tips:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.7searchppc.com\/blog\/copywriting-tips-for-creating-persuasive-landing-pages\/#the-emotional-appeal\" >The emotional appeal<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.7searchppc.com\/blog\/copywriting-tips-for-creating-persuasive-landing-pages\/#tip-1-write-like-a-human-with-empathy\" >Tip-1:\u00a0Write like a human with empathy<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.7searchppc.com\/blog\/copywriting-tips-for-creating-persuasive-landing-pages\/#use-inclusive-language\" >Use inclusive language<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.7searchppc.com\/blog\/copywriting-tips-for-creating-persuasive-landing-pages\/#use-hypophora-to-frame-the-problem\" >Use hypophora to frame the problem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.7searchppc.com\/blog\/copywriting-tips-for-creating-persuasive-landing-pages\/#be-aware-of-sounding-inauthentic\" >Be aware of Sounding inauthentic<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.7searchppc.com\/blog\/copywriting-tips-for-creating-persuasive-landing-pages\/#tip-2-encourage-actions\" >Tip-2:\u00a0Encourage actions<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.7searchppc.com\/blog\/copywriting-tips-for-creating-persuasive-landing-pages\/#focus-on-concise-and-powerful-actionable-verbs\" >Focus on concise and powerful actionable verbs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.7searchppc.com\/blog\/copywriting-tips-for-creating-persuasive-landing-pages\/#consider-the-point-of-view\" >Consider the point of view<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.7searchppc.com\/blog\/copywriting-tips-for-creating-persuasive-landing-pages\/#suggest-scarcity\" >Suggest scarcity<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.7searchppc.com\/blog\/copywriting-tips-for-creating-persuasive-landing-pages\/#the-ethical-appeal\" >The Ethical Appeal<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.7searchppc.com\/blog\/copywriting-tips-for-creating-persuasive-landing-pages\/#tip-1-be-clear-and-concise\" >Tip-1:\u00a0Be clear and concise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.7searchppc.com\/blog\/copywriting-tips-for-creating-persuasive-landing-pages\/#tip-2-validate-your-copy-using-social-proof\" >Tip-2:\u00a0Validate your copy using social proof<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.7searchppc.com\/blog\/copywriting-tips-for-creating-persuasive-landing-pages\/#source-testimonial-from-your-top-customer\" >Source testimonial from your top customer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.7searchppc.com\/blog\/copywriting-tips-for-creating-persuasive-landing-pages\/#get-a-specific-review\" >Get a specific review<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.7searchppc.com\/blog\/copywriting-tips-for-creating-persuasive-landing-pages\/#use-relevant-endorsement\" >Use relevant endorsement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.7searchppc.com\/blog\/copywriting-tips-for-creating-persuasive-landing-pages\/#be-aware-of-using-negative-social-proof\" >Be aware of using negative social proof<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.7searchppc.com\/blog\/copywriting-tips-for-creating-persuasive-landing-pages\/#the-logical-appeal\" >The Logical Appeal<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.7searchppc.com\/blog\/copywriting-tips-for-creating-persuasive-landing-pages\/#tip-1-use-statistics-strategically\" >Tip-1:\u00a0Use statistics strategically<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.7searchppc.com\/blog\/copywriting-tips-for-creating-persuasive-landing-pages\/#incorporate-farming-effect\" >Incorporate farming effect<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.7searchppc.com\/blog\/copywriting-tips-for-creating-persuasive-landing-pages\/#tip-2-argue-a-strong-value-proposition\" >Tip-2:\u00a0Argue a strong value proposition<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.7searchppc.com\/blog\/copywriting-tips-for-creating-persuasive-landing-pages\/#focusing-on-the-benefits\" >Focusing on the benefits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.7searchppc.com\/blog\/copywriting-tips-for-creating-persuasive-landing-pages\/#anticipating-the-objection\" >Anticipating the objection<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>In the modern era of the business world, marketing\u00a0professionals should be a multitasker with diverse skills. But in reality, it is a difficult task. So, of course, you are continually looking for ways to shrink your workload, including beefing up your landing page <a href=\"https:\/\/www.7searchppc.com\/blog\/improve-ppc-ad-copy-writing\/\">copywriting tips<\/a> to maximize conversions, but have you ever thought, What are the highest-performing landing pages doing that makes them so useful?<\/p>\n<p>The answer to this question is coming back from 350 BCE; the Greek philosopher Aristotle argued that persuasion consists of three things: emotions, ethics, and logic.<\/p>\n<p>You may be wondering how he can teach you about landing page copywriting tips. Surprisingly, a lot.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"many-of-the-things-that-he-said-centuries-ago-are-true-today-the-following-are-six-quick-and-practical-copywriting-tips\"><\/span>Many of the things that he said centuries ago are true today. The following are six quick and practical copywriting tips:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Write like a human<\/li>\n<li>Encourage actions<\/li>\n<li>Be clear and concise<\/li>\n<li>Validate your copy using social proofs<\/li>\n<li>Make use of statistics with strategy<\/li>\n<li>Argue a strong value proposition<\/li>\n<\/ul>\n<p>Following the above tips, every\u00a0landing page\u00a0copy element can win more conversions. Let\u2018s know how you can apply these techniques to stand out from your competitors.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-emotional-appeal\"><\/span>The emotional appeal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When business houses add their emotions to the ad copy, it becomes easy for them to reach their audience more quickly. What feeling is to be used depends on the industry. Medical practitioners use words associated with sadness and fear, for example, while marketing experts in the finance and insurance industry rely on trust-related language. Take a look at the full report to see all the industry-specific data.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"tip-1-write-like-a-human-with-empathy\"><\/span>Tip-1:\u00a0Write like a human with empathy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To write an emotional ad copy, you should:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"use-inclusive-language\"><\/span>Use inclusive language<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>According to Aristotle, emotions, and experience differs from person to person, and to invoke these feelings, you should understand and relate to the audience.<\/p>\n<p>For example, if you check the landing page of a home loan guru, you can see that they target homebuyers with low credit scores who are seeking a loan: \u201cPoor credit score? We help when the banks say no.\u201d<\/p>\n<h4><span class=\"ez-toc-section\" id=\"use-hypophora-to-frame-the-problem\"><\/span>Use hypophora to frame the problem<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Hypophora is a rhetorical device used when raising a question and answering that immediately.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"be-aware-of-sounding-inauthentic\"><\/span>Be aware of Sounding inauthentic<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Expressing empathy through your words can create a connection between you and your audience, but overdoing it comes off as insincere and may harm your brand perception. Many things are going on globally (#2020WorstYear) to incorporate your copy to engage your audience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"tip-2-encourage-actions\"><\/span>Tip-2:\u00a0Encourage actions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You should,<\/p>\n<h4><span class=\"ez-toc-section\" id=\"focus-on-concise-and-powerful-actionable-verbs\"><\/span>Focus on concise and powerful actionable verbs<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>It is tempting to dust off all the adjectives when exciting your product but make sure your copy does not digress. It is not only hard to follow it also may come off as disingenuous.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"consider-the-point-of-view\"><\/span>Consider the point of view<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>For creating a persuasive landing page, you should give your point of view. It will help your audience to envision themselves buying or using your product.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"suggest-scarcity\"><\/span>Suggest scarcity<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Create some sense of urgency in your ad copy by noting deadlines, expiration dates, and a limited supply of the product. Most people will purchase your product immediately out of fear that it won\u2019t exist tomorrow. It will undoubtedly influence your prospective customer base.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1023 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2023\/11\/Copywriting-Tips.jpg\" alt=\"Copywriting Tips\" width=\"870\" height=\"300\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2023\/11\/Copywriting-Tips.jpg 870w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2023\/11\/Copywriting-Tips-300x103.jpg 300w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2023\/11\/Copywriting-Tips-768x265.jpg 768w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-ethical-appeal\"><\/span>The Ethical Appeal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Aristotle described ethics as persuasion through character. In other words, you should demonstrate to the audience that you are a credible and honest source of information. For your\u00a0landing page, you should try a couple of ways to increase authority through copy\u2014and it requires<em>\u00a0less<\/em>\u00a0writing.<\/p>\n<p>Rather than telling a big story, show confidence in the value you bring to your product by being transparent to the audience. Keep your ad copy in a short and simple form, and use social proof to uphold your promise.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"tip-1-be-clear-and-concise\"><\/span>Tip-1:\u00a0Be clear and concise<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To be clear and concise, you should<\/p>\n<p><strong>Use lesser words and simple language<\/strong><\/p>\n<p>Try to prove your point with fewer words and simple language. For example, try to keep it under 300 words and write at a middle-school reading level.<\/p>\n<p><strong>Use bullet points or lists<\/strong><\/p>\n<p>Make it easy for your audience by using lists of bullet points. Bullet pointers and lists are especially great for laying off all the juicy benefits of your product or service juicy benefits.<\/p>\n<p><strong>Repetition<\/strong><\/p>\n<p>Please Don\u2019t try to cover everything your product or service can do for every potential customer. Please stick to one unique selling proposition (USP), put it in your headline and <a href=\"https:\/\/www.7searchppc.com\/blog\/call-to-action\/\" target=\"_blank\" rel=\"noopener\">call-to-action CTAs<\/a>, and then repeat it a few times throughout the landing page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"tip-2-validate-your-copy-using-social-proof\"><\/span>Tip-2:\u00a0Validate your copy using social proof<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To optimize your social proof, you should,<\/p>\n<h4><span class=\"ez-toc-section\" id=\"source-testimonial-from-your-top-customer\"><\/span>Source testimonial from your top customer<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If you use customer engagement tools such as the <a href=\"https:\/\/www.startquestion.com\/survey-template\/nps-survey\/\" target=\"_blank\" rel=\"nofollow noopener\">Net Promoter Score (NPS) survey<\/a>, it will help you identify your biggest fans.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"get-a-specific-review\"><\/span>Get a specific review<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Social proof often works off the idea that there is safety in numbers\u2014but people seek protection in numbers with people like them. When building landing pages, it helps to use testimonials that speak to each buyer persona and the products they\u2019re pursuing.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"use-relevant-endorsement\"><\/span>Use relevant endorsement<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The business houses can also use social proof in the form of a relevant expert or influencer endorsement.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"be-aware-of-using-negative-social-proof\"><\/span>Be aware of using negative social proof<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>We may think that we are making an impactful statement by incorporating negative social proof into our copy. But it can give mixed signals.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-logical-appeal\"><\/span>The Logical Appeal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While our emotions tell a lot of our buying behavior, we all like to believe we\u2019re making smart and logical decisions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"tip-1-use-statistics-strategically\"><\/span>Tip-1:\u00a0Use statistics strategically<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To use statistics strategically, you should<\/p>\n<h4><span class=\"ez-toc-section\" id=\"incorporate-farming-effect\"><\/span>Incorporate farming effect<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>As objective as statistics may seem, we can frame the same information in various ways to create different effects. The purpose of the framing development isn\u2019t to manipulate but to express numbers in a way that resonates with your audience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"tip-2-argue-a-strong-value-proposition\"><\/span>Tip-2:\u00a0Argue a strong value proposition<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To make a strong value proposition, you should:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"focusing-on-the-benefits\"><\/span>Focusing on the benefits<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Dedicate your landing page copy to your customers\u2019 specific benefits\u2014because if they can\u2019t see how you directly solve their problems, they will seek a solution elsewhere.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"anticipating-the-objection\"><\/span>Anticipating the objection<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Procatalepsis, also called prebuttal, is a rhetorical device used to strengthen an argument by dealing with possible counterarguments before the audience can raise them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the modern era of the business world, marketing\u00a0professionals should be a multitasker with diverse skills. But in reality, it is a difficult task. So, of course, you are continually looking for ways to shrink your workload, including beefing up your landing page copywriting tips to maximize conversions, but have you ever thought, What are [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,446,2],"tags":[41,42,43],"class_list":["post-353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-tech-trends","category-advanced-strategies","category-digital-marketing-insights","tag-content-writing","tag-copywriting","tag-copywriting-tips"],"_links":{"self":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts\/353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/comments?post=353"}],"version-history":[{"count":0,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts\/353\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media\/2218"}],"wp:attachment":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media?parent=353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/categories?post=353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/tags?post=353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}