{"id":30213,"date":"2026-10-29T15:48:15","date_gmt":"2026-10-29T10:18:15","guid":{"rendered":"https:\/\/www.7searchppc.com\/blog\/?p=30213"},"modified":"2026-10-29T17:36:15","modified_gmt":"2026-10-29T12:06:15","slug":"ecommerce-case-study","status":"publish","type":"post","link":"https:\/\/www.7searchppc.com\/blog\/ecommerce-case-study\/","title":{"rendered":"eCommerce Case Study: How a Fashion Brand Achieved 227 Conversions on Halloween"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.7searchppc.com\/blog\/ecommerce-case-study\/#the-goal\" >The Goal<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.7searchppc.com\/blog\/ecommerce-case-study\/#hazel-hollis-advertising-specifications\" >Hazel Hollis Advertising Specifications<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.7searchppc.com\/blog\/ecommerce-case-study\/#the-ppc-ad-strategy\" >The PPC Ad Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.7searchppc.com\/blog\/ecommerce-case-study\/#the-implementation\" >The Implementation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.7searchppc.com\/blog\/ecommerce-case-study\/#the-result-what-this-ecommerce-case-study-revealed\" >The Result: What This eCommerce Case Study Revealed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.7searchppc.com\/blog\/ecommerce-case-study\/#how-7searchppc-helped-%e2%80%a6\" >How 7SearchPPC Helped \u2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.7searchppc.com\/blog\/ecommerce-case-study\/#lessons-from-this-ecommerce-case-study\" >Lessons From This eCommerce Case Study!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.7searchppc.com\/blog\/ecommerce-case-study\/#use-this-ecommerce-case-study-to-plan-your-next-campaign\" >Use This eCommerce Case Study to Plan Your Next Campaign!<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.7searchppc.com\/blog\/ecommerce-case-study\/#frequently-asked-questions\" >Frequently Asked Questions<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p><em>Hazil Hollis, owner of a small clothing website, planned to advertise her Halloween-themed collection on 7SearchPPC from October 1\u201330, 2025. With a $7,500 advertising budget, she achieved 227 conversions and a 2.34x ROAS on our ad platform. See how Kevin\u2019s ad plan and Hazil\u2019s consistency led to spook-tacular results in this eCommerce case study.&nbsp;<\/em><\/p>\n<hr>\n<p>You\u2019ve probably heard that launching ad campaigns with a detailed plan leads to better results. Here\u2019s one of our favorite eCommerce success stories from the 2025 holiday season, and it proves the point.<\/p>\n<p>Hazel Hollis launched her Halloween-themed campaign in October 2025 and achieved 227 conversions and <i><span style=\"font-weight: 400;\">2.34<\/span><\/i>x ROAS. It wasn\u2019t the Halloween magic that made the difference. It was her decision to follow a data-backed strategy built by our ad manager and stay consistent, instead of guessing at targeting with no way to measure it.<\/p>\n<p>From her campaign blueprint to her final numbers, see how a mid-level ad budget delivered fangtastic results in this eCommerce case study.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-goal\"><\/span>The Goal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hazel Hollis owns a small US-based clothing brand with both an online store and a physical location. She designed the <strong>Pumpkin Duo Signature Series<\/strong>, a Halloween-themed collection for couples and working professionals. To make the season spook-tacular for her brand, she decided to launch a pay-per-click campaign with a mid-level ad budget on 7SearchPPC. She reached out to our ad manager with her Halloween advertising specifications to get useful insights and avoid wasting her budget.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"hazel-hollis-advertising-specifications\"><\/span>Hazel Hollis Advertising Specifications<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-Advertising-Specifications.webp\"><img fetchpriority=\"high\" decoding=\"async\" class=\"lgl-image-shadow aligncenter wp-image-30235 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-Advertising-Specifications.webp\" alt=\"ecommerce Advertising Specifications\" width=\"1700\" height=\"1700\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-Advertising-Specifications.webp 1700w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-Advertising-Specifications-300x300.webp 300w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-Advertising-Specifications-1024x1024.webp 1024w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-Advertising-Specifications-150x150.webp 150w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-Advertising-Specifications-768x768.webp 768w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-Advertising-Specifications-1536x1536.webp 1536w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-Advertising-Specifications-1320x1320.webp 1320w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-Advertising-Specifications-1600x1600.webp 1600w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-Advertising-Specifications-1100x1100.webp 1100w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-Advertising-Specifications-680x680.webp 680w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-Advertising-Specifications-200x200.webp 200w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-Advertising-Specifications-20x20.webp 20w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/><\/a><\/p>\n<p>Hazel was short on time for in-depth research, but she didn\u2019t want to leave targeting, timing, or creatives to guesswork. She asked our ad manager, Kevin, to build an advertising plan for her Halloween-themed clothing series. This approach made a significant difference in her PPC Halloween campaign\u2019s outcome.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-ppc-ad-strategy\"><\/span>The PPC Ad Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/Hazels-PPC-Ad-Strategy.webp\"><img decoding=\"async\" class=\"lgl-image-shadow aligncenter wp-image-30244 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/Hazels-PPC-Ad-Strategy.webp\" alt=\"Hazel&#039;s PPC Ad Strategy\" width=\"1700\" height=\"1276\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/Hazels-PPC-Ad-Strategy.webp 1700w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/Hazels-PPC-Ad-Strategy-300x225.webp 300w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/Hazels-PPC-Ad-Strategy-1024x769.webp 1024w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/Hazels-PPC-Ad-Strategy-768x576.webp 768w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/Hazels-PPC-Ad-Strategy-1536x1153.webp 1536w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/Hazels-PPC-Ad-Strategy-1320x991.webp 1320w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/Hazels-PPC-Ad-Strategy-1600x1201.webp 1600w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/Hazels-PPC-Ad-Strategy-1100x826.webp 1100w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/Hazels-PPC-Ad-Strategy-680x510.webp 680w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/Hazels-PPC-Ad-Strategy-200x150.webp 200w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/Hazels-PPC-Ad-Strategy-20x15.webp 20w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/><\/a><\/p>\n<p>After receiving the brief, Kevin sent Hazel a detailed PPC advertising plan for the Halloween season. He recommended that Hazel should:<\/p>\n<ul>\n<li>Focus on the US market, as 71% of consumers planned to buy costumes and <a href=\"https:\/\/nrf.com\/media-center\/press-releases\/nrf-consumer-survey-finds-halloween-spending-to-reach-record-13-1-billion\" target=\"_blank\" rel=\"nofollow noopener\">Halloween costume spending was projected to reach $4.3 billion<\/a> in 2025, as per the National Retail Federation (NRF).<\/li>\n<li>Target major US states via mobile and desktop.<\/li>\n<li>Narrow the schedule to peak engagement hours, when the audience is more likely to act: weekdays during evenings. and weekends after 12 p.m. (US time).<\/li>\n<li>Create banner creatives in different styles and sizes to resonate with couples and corporate professionals on a personal level.<\/li>\n<li>Offer limited-time discounts, bundle offers, and free shipping, and highlight the core benefit in a clear, simple, ghoulishly good way.<\/li>\n<li>Use three different daily budget levels to test and save budget for the peak Halloween shopping window.<\/li>\n<li>Regularly monitor performance in Voluum to identify weak points in the <a href=\"https:\/\/www.7searchppc.com\/blog\/ppc-advertising-guide\/\" target=\"_blank\" rel=\"noopener\">pay-per-click advertising strategy<\/a>.<\/li>\n<li>Apply the 80\/20 Pareto Principle to identify the top-performing elements and focus on the inputs that deliver the most results.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"the-implementation\"><\/span>The Implementation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As planned, Hazel launched one banner ad campaign with four different creatives: two specifically for couples and two for office professionals.<\/p>\n<p><a href=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-store-halloween-theme-ad-creatives.webp\"><img decoding=\"async\" class=\"lgl-image-shadow wp-image-30238 size-full aligncenter lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-store-halloween-theme-ad-creatives.webp\" alt=\"ecommerce store halloween-theme ad creatives\" width=\"1700\" height=\"1278\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-store-halloween-theme-ad-creatives.webp 1700w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-store-halloween-theme-ad-creatives-300x226.webp 300w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-store-halloween-theme-ad-creatives-1024x770.webp 1024w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-store-halloween-theme-ad-creatives-768x577.webp 768w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-store-halloween-theme-ad-creatives-1536x1155.webp 1536w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-store-halloween-theme-ad-creatives-1320x992.webp 1320w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-store-halloween-theme-ad-creatives-1600x1203.webp 1600w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-store-halloween-theme-ad-creatives-1100x827.webp 1100w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-store-halloween-theme-ad-creatives-680x511.webp 680w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-store-halloween-theme-ad-creatives-200x150.webp 200w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-store-halloween-theme-ad-creatives-20x15.webp 20w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/><\/a><\/p>\n<p>After two weeks, Kevin reviewed the campaign, since it had gathered enough data to evaluate. He found that traffic and conversions were coming in, which was a positive sign. To dig deeper, he applied the <a href=\"https:\/\/www.7searchppc.com\/blog\/ad-campaign-optimization\/\" target=\"_blank\" rel=\"noopener\">80\/20 rule<\/a> to identify which elements drove the most results. These included:<\/p>\n<ul>\n<li><em><strong>Offers<\/strong> that drove the most purchases<\/em><\/li>\n<li><strong><em>Creatives<\/em><\/strong> <strong><em>and landing pages <\/em><\/strong><em>with the highest engagement<\/em><\/li>\n<li><strong><em>Ad angles<\/em><\/strong><em> that resonated with each audience<\/em><\/li>\n<li><strong><em>Hours of the day<\/em><\/strong><em> with the best conversion rates<\/em><\/li>\n<\/ul>\n<p>After the analysis, Kevin gave Hazel a few suggestions, including highlighting the CTA in her creatives and at the top of her landing page, and prioritizing the ad angle and offers that brought the most conversions. He also told her to use 7SearchPPC\u2019s Halloween offer while adding funds to receive the 20% bonus, worth $500, in her wallet.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-result-what-this-ecommerce-case-study-revealed\"><\/span>The Result: What This eCommerce Case Study Revealed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-halloween-clothing-series-results.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"lgl-image-shadow aligncenter wp-image-30237 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-halloween-clothing-series-results.webp\" alt=\"ecommerce halloween clothing series results\" width=\"1700\" height=\"956\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-halloween-clothing-series-results.webp 1700w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-halloween-clothing-series-results-300x169.webp 300w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-halloween-clothing-series-results-1024x576.webp 1024w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-halloween-clothing-series-results-768x432.webp 768w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-halloween-clothing-series-results-1536x864.webp 1536w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-halloween-clothing-series-results-1320x742.webp 1320w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-halloween-clothing-series-results-1600x900.webp 1600w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-halloween-clothing-series-results-1100x619.webp 1100w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-halloween-clothing-series-results-680x382.webp 680w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-halloween-clothing-series-results-200x112.webp 200w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-halloween-clothing-series-results-20x11.webp 20w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/><\/a><\/p>\n<p>Over the 30-day Halloween campaign, Hazel achieved 533,004 impressions and 11,148 clicks, with an overall spend of $7,274.63 and $725.37 in savings from the bonus she added afterward.<\/p>\n<p><a href=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/halloween-campaign-device-data.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"lgl-image-shadow aligncenter wp-image-30245 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/halloween-campaign-device-data.webp\" alt=\"halloween campaign device data\" width=\"1700\" height=\"860\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/halloween-campaign-device-data.webp 1700w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/halloween-campaign-device-data-300x152.webp 300w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/halloween-campaign-device-data-1024x518.webp 1024w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/halloween-campaign-device-data-768x389.webp 768w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/halloween-campaign-device-data-1536x777.webp 1536w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/halloween-campaign-device-data-1320x668.webp 1320w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/halloween-campaign-device-data-1600x809.webp 1600w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/halloween-campaign-device-data-1100x556.webp 1100w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/halloween-campaign-device-data-680x344.webp 680w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/halloween-campaign-device-data-200x101.webp 200w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/halloween-campaign-device-data-20x10.webp 20w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/><\/a><\/p>\n<p>Mobile traffic surpassed desktop traffic.<\/p>\n<p><a href=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-halloween-case-7searchppc-study-data.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"lgl-image-shadow aligncenter wp-image-30236 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-halloween-case-7searchppc-study-data.webp\" alt=\"ecommerce halloween case 7searchppc study data\" width=\"1700\" height=\"700\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-halloween-case-7searchppc-study-data.webp 1700w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-halloween-case-7searchppc-study-data-300x124.webp 300w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-halloween-case-7searchppc-study-data-1024x422.webp 1024w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-halloween-case-7searchppc-study-data-768x316.webp 768w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-halloween-case-7searchppc-study-data-1536x632.webp 1536w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-halloween-case-7searchppc-study-data-1320x544.webp 1320w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-halloween-case-7searchppc-study-data-1600x659.webp 1600w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-halloween-case-7searchppc-study-data-1100x453.webp 1100w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-halloween-case-7searchppc-study-data-680x280.webp 680w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-halloween-case-7searchppc-study-data-200x82.webp 200w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/ecommerce-halloween-case-7searchppc-study-data-20x8.webp 20w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/><\/a><\/p>\n<p>Total conversions and earnings amounted to 227 and $17,003.63 over the 30-day period, with an average CPC of $0.68. Her overall return on Halloween ad spend was 2.34x, indicating that her Halloween advertising campaign was profitable. With Hazel\u2019s consistency and Kevin\u2019s data-backed plan, the Halloween campaign succeeded.<\/p>\n<p><span>    <div class=\"lgl-cta-wrapper lgl-cta-inline\" style=\"--lgl-cta-bg:#ffffff;--lgl-cta-border:#e2e8f0;--lgl-cta-text:#1f2937;--lgl-cta-btn-bg:#2563eb;--lgl-cta-btn-hover:#1d4ed8;--lgl-cta-btn-active:#1e40af;--lgl-cta-btn-text:#ffffff;--lgl-cta-btn-border:#e2e8f0;\">\n                <div class=\"lgl-cta-body\">\n                            <span class=\"lgl-cta-kicker\">MORE BUDGET. MORE REACH.<\/span>\n                        <p class=\"lgl-cta-headline\">Advertise Smarter With 7SearchPPC Offers<\/p>\n                            <div class=\"lgl-cta-subcopy\">Add funds to your 7SearchPPC wallet, unlock the latest advertiser offer, and launch with extra ad credit. Start from just $100.<\/div>\n                    <\/div>\n        <a class=\"lgl-cta-button\" href=\"https:\/\/www.7searchppc.com\/offers\" target=\"_blank\" rel=\"noopener noreferrer\">Launch Your Campaign \u2192<\/a>\n    <\/div>\n    <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-7searchppc-helped-%e2%80%a6\"><\/span>How 7SearchPPC Helped \u2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kevin carefully reviewed Hazel\u2019s brief and conducted an in-depth analysis to understand the market and target audience. Based on his findings, he prepared an eCommerce PPC advertising plan. Hazel received a comprehensive, well-researched plan ready for execution, saving her time and preventing wasted ad spend.<\/p>\n<p>Along with that, the ability to launch multiple banner creatives within a single campaign and the scheduling feature had a major impact on the outcome, which is clearly reflected in this eCommerce case study. Furthermore, high-intent traffic and affordable CPC rates helped her acquire conversions for her fashion brand with a mid-level advertising budget.<\/p>\n<p><a href=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/Hazels-experience-with-7SearchPPC.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"lgl-image-shadow aligncenter wp-image-30246 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/Hazels-experience-with-7SearchPPC.webp\" alt=\"Hazel&#039;s experience with 7SearchPPC\" width=\"1700\" height=\"1518\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/Hazels-experience-with-7SearchPPC.webp 1700w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/Hazels-experience-with-7SearchPPC-300x268.webp 300w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/Hazels-experience-with-7SearchPPC-1024x914.webp 1024w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/Hazels-experience-with-7SearchPPC-768x686.webp 768w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/Hazels-experience-with-7SearchPPC-1536x1372.webp 1536w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/Hazels-experience-with-7SearchPPC-1320x1179.webp 1320w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/Hazels-experience-with-7SearchPPC-1600x1429.webp 1600w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/Hazels-experience-with-7SearchPPC-1100x982.webp 1100w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/Hazels-experience-with-7SearchPPC-680x607.webp 680w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/Hazels-experience-with-7SearchPPC-200x179.webp 200w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/Hazels-experience-with-7SearchPPC-20x18.webp 20w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"lessons-from-this-ecommerce-case-study\"><\/span>Lessons From This eCommerce Case Study!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Halloween campaign ideas you can take into account from this eCommerce case study:<\/p>\n<ul>\n<li>Launching Halloween ads with different budget levels gives the campaign enough <a href=\"https:\/\/www.7searchppc.com\/blog\/ad-testing\/\" target=\"_blank\" rel=\"noopener\">budget to test<\/a> performance across multiple variants without depleting it.<\/li>\n<li>Launching Halloween ad creative that highlights one message at a time looks clean, reduces ad fatigue, and converts better.<\/li>\n<li>Halloween ads with a spooky vibe and an emotional hook are less likely to be ignored.<\/li>\n<li>Improving the overall landing page experience yields better results.<\/li>\n<li>The 80\/20 rule plays a significant role in identifying top-performing inputs and improving overall PPC campaign performance.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"use-this-ecommerce-case-study-to-plan-your-next-campaign\"><\/span>Use This eCommerce Case Study to Plan Your Next Campaign!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You don\u2019t need a big budget to win at Halloween. All you need is a plan that tests before it commits, an ad manager who tracks the numbers with you, and the discipline to track on the 20% that delivers the most results. For Hazel, this combination turned her mid-level ad budget into real profit.<\/p>\n<p>Hazel\u2019s results show what a plan can do. eCommerce campaigns without an <a href=\"https:\/\/www.7searchppc.com\/blog\/ecommerce-advertising\/\" target=\"_blank\" rel=\"noopener\">advertising strategy<\/a> struggle to deliver even moderate results and waste budget. Next time you plan to launch your eCommerce ad campaign, whether on Halloween, BFCM, or any other occasion, build an action-driven PPC plan before you proceed with campaign setup in your dashboard.<\/p>\n<p><span>    <div class=\"lgl-cta-wrapper lgl-cta-inline\" style=\"--lgl-cta-bg:#ffffff;--lgl-cta-border:#e2e8f0;--lgl-cta-text:#1f2937;--lgl-cta-btn-bg:#2563eb;--lgl-cta-btn-hover:#1d4ed8;--lgl-cta-btn-active:#1e40af;--lgl-cta-btn-text:#ffffff;--lgl-cta-btn-border:#e2e8f0;\">\n                <div class=\"lgl-cta-body\">\n                            <span class=\"lgl-cta-kicker\">WANT CONVERSIONS LIKE HAZEL\u2019S?<\/span>\n                        <p class=\"lgl-cta-headline\">Launch Your eCommerce Campaign With 7SearchPPC<\/p>\n                            <div class=\"lgl-cta-subcopy\"><span style=\"color: #000000;font-family: Poppins, sans-serif\"><span style=\"font-size: 14.6667px\">Hazel generated 227 conversions with a data-backed ad plan and a mid-level budget. Connect With Our Ad Manager to learn how you can do it.<\/span><\/span>\r\n\r\n<span id=\"docs-internal-guid-8f495fb0-7fff-eff8-d65f-0f18daa63f45\">\u00a0<\/span><\/div>\n                    <\/div>\n        <a class=\"lgl-cta-button\" href=\"https:\/\/www.7searchppc.com\/register\/\" target=\"_blank\" rel=\"noopener noreferrer\">Run Campaigns \u2192<\/a>\n    <\/div>\n    <\/span><\/p>\n    <div class=\"lgl-faq-wrapper lgl-faq-wrapper\">\n        <h3><span class=\"ez-toc-section\" id=\"frequently-asked-questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n        <div class=\"lgl-faq-list\">\n                            <details class=\"lgl-faq-item\" open>\n                    <summary>What is the 80\/20 rule, and how did it help Hazel achieve better results?<\/summary>\n                    <div class=\"lgl-faq-answer\">\n                        The 80\/20 Pareto Principle in advertising states that about 20% of inputs deliver 80% of outcomes. After two weeks, Kevin reviewed campaign performance, applied the 80\/20 rule to identify the top-performing inputs that delivered the most conversions, so he could create variations or replicate them. This helped Hazel double down on inputs that are generating better results.                    <\/div>\n                <\/details>\n                            <details class=\"lgl-faq-item\" >\n                    <summary>Why did the US become the target market for the Halloween-themed costume collection?<\/summary>\n                    <div class=\"lgl-faq-answer\">\n                        Halloween is most popular in the US, and the NRF projected that costume spending would reach $4.3 billion in 2025. In addition, by targeting the US, Hazel doesn\u2019t have to deal with international shipping standards. For these reasons, the US became the primary location for her campaign.                    <\/div>\n                <\/details>\n                            <details class=\"lgl-faq-item\" >\n                    <summary>In the eCommerce case study, it was stated that the campaign ran for 30 days. Was there a specific reason?<\/summary>\n                    <div class=\"lgl-faq-answer\">\n                        Shoppers want to try the look and check the fit so they feel confident about their outfit on the spookiest night of the year. Others, with hectic schedules, didn\u2019t have time to shop early. The 30-day window (October 1 to 30) let Hazel reach both early planners and last-minute buyers. Her US location also helped her capture local foot traffic.                    <\/div>\n                <\/details>\n                            <details class=\"lgl-faq-item\" >\n                    <summary>Is it imperative to plan the Halloween advertising strategy, or is it more important to launch the campaign?<\/summary>\n                    <div class=\"lgl-faq-answer\">\n                        Launching ad campaigns without a proper online advertising strategy relies entirely on guesswork and luck. Advertising isn\u2019t a game of luck; for Halloween campaigns or any other, it\u2019s best to build a research-backed advertising strategy to achieve the desired results rather than launching campaigns instantly. This eCommerce case study makes that clear.                    <\/div>\n                <\/details>\n                            <details class=\"lgl-faq-item\" >\n                    <summary>I noticed in this eCommerce case study that Hazel was suggested 3 different daily budget levels for her Halloween campaign. What was the reason?<\/summary>\n                    <div class=\"lgl-faq-answer\">\n                        Starting at $175 a day, the campaign tested creatives and audiences at a lower cost. Kevin then raised the budget to $225 and finally $330 for the last ten days, so funds were saved for the peak shopping window instead of running out early.                    <\/div>\n                <\/details>\n                    <\/div>\n    <\/div>\n    \n","protected":false},"excerpt":{"rendered":"<p>eCommerce case study: see how a small fashion brand won Halloween 2025 with a data-backed ad plan.<\/p>\n","protected":false},"author":4,"featured_media":30234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[1078],"tags":[1181,670,305,367,1218,118,784],"class_list":["post-30213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-banner-ads","tag-cpc-advertising","tag-display-advertising","tag-e-commerce-advertising-campaign","tag-halloween-ads","tag-halloween-marketing-campaign","tag-promote-ecommerce-store"],"_links":{"self":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts\/30213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/comments?post=30213"}],"version-history":[{"count":10,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts\/30213\/revisions"}],"predecessor-version":[{"id":30256,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts\/30213\/revisions\/30256"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media\/30234"}],"wp:attachment":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media?parent=30213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/categories?post=30213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/tags?post=30213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}