{"id":30033,"date":"2026-10-13T12:32:00","date_gmt":"2026-10-13T07:02:00","guid":{"rendered":"https:\/\/www.7searchppc.com\/blog\/?p=30033"},"modified":"2026-10-13T12:48:43","modified_gmt":"2026-10-13T07:18:43","slug":"black-friday-vs-cyber-monday","status":"publish","type":"post","link":"https:\/\/www.7searchppc.com\/blog\/black-friday-vs-cyber-monday\/","title":{"rendered":"Black Friday vs Cyber Monday Advertising: Which Converts Better?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-vs-cyber-monday\/#core-insights\" >Core Insights!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-vs-cyber-monday\/#black-friday-vs-cyber-monday-a-quick-overview\" >Black Friday vs Cyber Monday: A Quick Overview<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-vs-cyber-monday\/#what-is-black-friday\" >What is Black Friday?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-vs-cyber-monday\/#what-is-cyber-monday\" >What is Cyber Monday?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-vs-cyber-monday\/#key-differences-black-friday-vs-cyber-monday\" >Key Differences: Black Friday vs Cyber Monday<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-vs-cyber-monday\/#the-psychology-of-shoppers-during-black-friday-vs-cyber-monday\" >The Psychology of Shoppers During Black Friday vs Cyber Monday<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-vs-cyber-monday\/#top-performing-categories-in-black-friday-vs-cyber-monday\" >Top-Performing Categories in Black Friday vs Cyber Monday<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-vs-cyber-monday\/#categories-that-perform-well-on-black-friday\" >Categories That Perform Well on Black Friday<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-vs-cyber-monday\/#1-electronics\" >1. Electronics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-vs-cyber-monday\/#2-apparel\" >2. Apparel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-vs-cyber-monday\/#3-home-goods\" >3. Home Goods<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-vs-cyber-monday\/#categories-that-perform-well-on-cyber-monday\" >Categories That Perform Well on Cyber Monday<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-vs-cyber-monday\/#1-ecommerce\" >1. eCommerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-vs-cyber-monday\/#2-finance\" >2. Finance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-vs-cyber-monday\/#3-subscriptions\" >3. Subscriptions<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-vs-cyber-monday\/#best-advertising-channels-for-black-friday-and-cyber-monday\" >Best Advertising Channels for Black Friday and Cyber Monday<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-vs-cyber-monday\/#advertising-networks\" >Advertising Networks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-vs-cyber-monday\/#paid-social-platforms\" >Paid Social Platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-vs-cyber-monday\/#retail-media-networks-rmns\" >Retail Media Networks (RMNs)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-vs-cyber-monday\/#email-advertising\" >Email Advertising<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-vs-cyber-monday\/#black-friday-vs-cyber-monday-which-advertising-strategy-wins-in-2026\" >Black Friday vs Cyber Monday: Which Advertising Strategy Wins in 2026?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-vs-cyber-monday\/#advertising-strategy-for-black-friday\" >Advertising Strategy for Black Friday<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-vs-cyber-monday\/#1-launch-pre-event-ppc-campaigns\" >1. Launch Pre-Event PPC Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-vs-cyber-monday\/#2-utilize-geo-targeting\" >2. Utilize Geo-Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-vs-cyber-monday\/#3-focus-on-creating-urgency-based-ad-creative\" >3. Focus on Creating Urgency-Based Ad Creative<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-vs-cyber-monday\/#advertising-strategy-for-cyber-monday\" >Advertising Strategy for Cyber Monday<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-vs-cyber-monday\/#1-run-a-personalized-advertising-campaign\" >1. Run a Personalized Advertising Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-vs-cyber-monday\/#2-optimize-ads-for-mobile-audiences\" >2. Optimize Ads for Mobile Audiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-vs-cyber-monday\/#3-use-last-chance-offers\" >3. Use Last-Chance Offers<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-vs-cyber-monday\/#black-friday-vs-cyber-monday-what-advertisers-can-expect-in-2026\" >Black Friday vs Cyber Monday: What Advertisers Can Expect in 2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-vs-cyber-monday\/#conclusion-black-friday-vs-cyber-monday-which-converts-better\" >Conclusion: Black Friday vs Cyber Monday: Which Converts Better?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-vs-cyber-monday\/#ready-to-make-your-bfcm-campaign-count\" >Ready to Make Your BFCM Campaign Count?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-vs-cyber-monday\/#frequently-asked-questions\" >Frequently Asked Questions<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"core-insights\"><\/span>Core Insights!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Black Friday vs Cyber Monday isn\u2019t about picking a winner; it\u2019s about matching the event to your business model and advertising goals.<\/li>\n<li>Cyber Monday drives higher revenue digitally, while Black Friday captures broader reach across both in-store and digital channels.<\/li>\n<li>Electronics, apparel, travel, and health &amp; beauty are some of the top-converting categories throughout the BFCM shopping window.<\/li>\n<li>Shopper psychology, including FOMO, dopamine-driven discount responses, and social proof, plays a major role in BFCM conversions.<\/li>\n<\/ul>\n<hr>\n<p>Every year, the same thing happens. November rolls around, the Q4 budget is on the table, and advertisers start asking the same question: where should the ad spend go, Black Friday or Cyber Monday?<\/p>\n<p>For a long time, the answer seemed obvious. Black Friday was a big, loud, crowded one. Cyber Monday was its quieter online cousin. But shopping habits have changed. People now browse deals on their phones at breakfast and buy them at midnight, so the line between the two days has gotten pretty blurry.<\/p>\n<p>So, Black Friday vs Cyber Monday: which one actually turns clicks into customers? Let\u2019s look at what the numbers say and what that means for your next ad campaign.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"black-friday-vs-cyber-monday-a-quick-overview\"><\/span>Black Friday vs Cyber Monday: A Quick Overview<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-ad-campaign\/\" target=\"_blank\" rel=\"noopener\">Black Friday and Cyber Monday <\/a>are two of the year\u2019s biggest shopping events, giving marketers a major opportunity to attract customers and increase conversions through targeted holiday ad campaigns.<\/p>\n<p>According to <a href=\"https:\/\/news.adobe.com\/news\/2025\/12\/adobe-cyber-monday-hits-record\" target=\"_blank\" rel=\"nofollow noopener\">Adobe\u2019s<\/a> 2025 report, Cyber Week generated $44.2 billion in online sales, a 7.7% increase from the previous year. These numbers show why marketers plan their campaigns well in advance. Still, one question remains: which event should you target?<\/p>\n<p>Before comparing the two, let\u2019s look at what each one is.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"what-is-black-friday\"><\/span>What is Black Friday?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Black Friday takes place the day after Thanksgiving in the United States and is a major sales event offering huge discounts across a wide range of products.<\/p>\n<p>It unofficially marks the start of the Christmas shopping season. During this event, shoppers visit stores to&nbsp;take advantage of heavily discounted products. It is traditionally associated with in-person shopping.<\/p>\n<p><strong>When is Black Friday in 2026?<\/strong><\/p>\n<p><em>This year, Black Friday falls on <\/em><strong><em>November 27, 2026.&nbsp;<\/em><\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"what-is-cyber-monday\"><\/span>What is Cyber Monday?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.7searchppc.com\/blog\/cyber-monday-holiday\/\" target=\"_blank\" rel=\"noopener\">Cyber Monday<\/a> is a mega online shopping day that comes after Black Friday. On this day, many online businesses offer special discounts on eCommerce, subscriptions, and other categories. It encourages people to shop online and enjoy great deals from home.<\/p>\n<p><strong>When is Cyber Monday in 2026?<\/strong><\/p>\n<p><em>This year, Cyber Monday falls on <\/em><strong><em>November 30, 2026.<\/em><\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"key-differences-black-friday-vs-cyber-monday\"><\/span>Key Differences: Black Friday vs Cyber Monday<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Black Friday and Cyber Monday are the two biggest shopping events of the holiday season, but they differ in several ways.<\/p>\n<p><a class=\"lgl-image-shadow\" href=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/image-1727.webp\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-30038 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/image-1727.webp\" alt=\"Key Differences: Black Friday vs Cyber Monday\" width=\"850\" height=\"532\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/image-1727.webp 850w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/image-1727-300x188.webp 300w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/image-1727-768x481.webp 768w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/image-1727-680x426.webp 680w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/image-1727-200x125.webp 200w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/image-1727-20x13.webp 20w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<p>This is how Black Friday and Cyber Monday differ.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"the-psychology-of-shoppers-during-black-friday-vs-cyber-monday\"><\/span>The Psychology of Shoppers During Black Friday vs Cyber Monday<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Understanding consumer psychology during these two events is the difference between an ad that gets ignored and one that gets clicked.<\/p>\n<p>Black Friday and Cyber Monday might sit just three days apart on the calendar, but they attract fundamentally different mindsets, and smart advertisers adjust their messaging accordingly. The table below breaks down the consumer psychology behind Black Friday and Cyber Monday (BFCM) so you can tailor your ads to each.<\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<p style=\"text-align: center;\"><strong>Psychology Factor<\/strong><\/p>\n<\/td>\n<td style=\"text-align: center;\">\n<p style=\"text-align: center;\"><strong>Black Friday<\/strong><\/p>\n<\/td>\n<td>\n<p style=\"text-align: center;\"><strong>Cyber Monday<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\">Core Mindset<\/p>\n<\/td>\n<td style=\"text-align: center;\">Urgency: \u201cGrab it before it\u2019s gone\u201d<\/td>\n<td style=\"text-align: center;\">Practicality: \u201cLet me plan this out\u201d<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\">Decision-Making Style<\/p>\n<\/td>\n<td style=\"text-align: center;\">Fast and impulsive, driven by FOMO<\/td>\n<td>\n<p style=\"text-align: center;\">Slower, more research-backed<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Shopping Channel<\/td>\n<td style=\"text-align: center;\">In-store rush<\/td>\n<td>\n<p style=\"text-align: center;\">Almost entirely online<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\">Time Pressure<\/p>\n<\/td>\n<td style=\"text-align: center;\">Very high; doorbusters, limited stock alerts<\/td>\n<td style=\"text-align: center;\">Moderate; the 24-hour window feels less exciting<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\">Social Influence<\/p>\n<\/td>\n<td style=\"text-align: center;\">Strong \u2014 crowd behavior, queues, shared excitement<\/td>\n<td>\n<p style=\"text-align: center;\">Weaker \u2014 more solitary, screen-based browsing<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Price Sensitivity<\/td>\n<td style=\"text-align: center;\">High, but urgency overrides it<\/td>\n<td>\n<p style=\"text-align: center;\">High, and actively compared across various tabs<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\">Post-Purchase Feeling<\/p>\n<\/td>\n<td style=\"text-align: center;\">Excitement, sometimes a little regret<\/td>\n<td style=\"text-align: center;\">Satisfaction, feels like a smart win<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Best Ad Angle<\/td>\n<td style=\"text-align: center;\">Scarcity, countdowns, bold visuals<\/td>\n<td>\n<p style=\"text-align: center;\">Value framing, comparisons, bundle deals<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\">Trust &amp; Research Behavior<\/p>\n<\/td>\n<td style=\"text-align: center;\">Lower \u2014 snap decisions on advertised discounts<\/td>\n<td>\n<p style=\"text-align: center;\">Higher \u2014 shoppers check reviews, compare specs, hunt for promo codes<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"top-performing-categories-in-black-friday-vs-cyber-monday\"><\/span>Top-Performing Categories in Black Friday vs Cyber Monday<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a class=\"lgl-image-shadow\" href=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/Sample-1-F-Vs-M.png\"><img decoding=\"async\" class=\"alignnone wp-image-30039 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/Sample-1-F-Vs-M.png\" alt=\"Top-Performing Categories in Black Friday vs Cyber Monday\" width=\"862\" height=\"893\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/Sample-1-F-Vs-M.png 862w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/Sample-1-F-Vs-M-290x300.png 290w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/Sample-1-F-Vs-M-768x796.png 768w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/Sample-1-F-Vs-M-680x704.png 680w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/Sample-1-F-Vs-M-200x207.png 200w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/10\/Sample-1-F-Vs-M-20x21.png 20w\" sizes=\"(max-width: 862px) 100vw, 862px\" \/><\/a><\/p>\n<p>Black Friday and Cyber Monday both drive spikes across nearly every category, but each day has its own standout performers. They are listed below.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"categories-that-perform-well-on-black-friday\"><\/span>Categories That Perform Well on Black Friday<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"1-electronics\"><\/span>1. Electronics<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>If there\u2019s one thing people wait for on Black Friday, it\u2019s electronics. Demand for TVs, laptops, and headphones peaks as shoppers hunt for the best Black Friday deals. Many have been eyeing certain items for months, and this is the day the prices finally drop. With such significant savings on costly products, people don\u2019t think twice before buying.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2-apparel\"><\/span>2. Apparel<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Winter coats, sneakers, and gift-worthy outfits all go on sale at once during Black Friday. Many fashion brands use this time of year to clear out older stock, and the huge crowds help them do it. Cold weather gives shoppers plenty of reasons to buy new clothes, which makes the sales even more appealing.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3-home-goods\"><\/span>3. Home Goods<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Home goods is another great option with products like cookware, vacuums, and small kitchen gadgets. With the holidays coming up, many people start getting their homes ready for guests, making these items even more useful. When popular brands offer discounts, it\u2019s hard to resist picking up an air fryer or a fresh set of bedsheets.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"categories-that-perform-well-on-cyber-monday\"><\/span>Categories That Perform Well on Cyber Monday<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"1-ecommerce\"><\/span>1. eCommerce<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Cyber Monday started as an online shopping event, and retailers continue to follow its digital-first approach with limited-time offers and exclusive discounts. Shoppers can easily compare prices in just a few clicks, find the best deals from the comfort of their homes, and make purchase decisions faster.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2-finance\"><\/span>2. Finance<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a href=\"https:\/\/www.7searchppc.com\/finance-advertising\" target=\"_blank\" rel=\"noopener\">Finance <\/a>may not be the first thing that comes to mind on Cyber Monday, but it has its share of profitable deals. Credit card offers and buy now, pay later options give shoppers more ways to save. With so much shopping going on, people often look for ways to cut costs without giving up what they want to buy.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3-subscriptions\"><\/span>3. Subscriptions<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Subscriptions are also a popular choice on Cyber Monday. Streaming platforms, software tools, and music services often offer discounts on the first month or year. Since there\u2019s nothing to ship, brands can offer better deals. For customers, it\u2019s a simple way to save money upfront while enjoying the service long after the sale ends.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"best-advertising-channels-for-black-friday-and-cyber-monday\"><\/span>Best Advertising Channels for Black Friday and Cyber Monday<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Advertisers have many channels to choose from during Black Friday and Cyber Monday (BFCM), but not every channel delivers results on such competitive days. Below are the best advertising channels and when to use each one.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"advertising-networks\"><\/span>Advertising Networks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.7searchppc.com\/blog\/best-ad-network-for-advertisement\/\" target=\"_blank\" rel=\"noopener\">Advertising networks<\/a> are the top choice among many advertisers to promote their offerings during Black Friday and Cyber Monday. They give you a single platform to reach shoppers across thousands of websites and apps, so you don\u2019t have to negotiate with publishers one by one.<\/p>\n<p>With competition at its peak during such seasonal events, businesses need more than visibility; they need campaigns that reach the right shoppers at the right time, and the right advertising network can do that.<\/p>\n<p>You set up a campaign, launch it, and the network delivers your BFCM ads across its inventory, which makes it easy to scale fast when the sales window is short.<\/p>\n<p>An advertising network benefits businesses with:<\/p>\n<ul>\n<li><strong>Instant Boost:<\/strong> Once your Cyber Monday or Black Friday ad campaign is ready and launched, you will start getting results from day one.<\/li>\n<li><strong>Precise Targeting:<\/strong> Advertisers can easily reach users based on interests, behavior, and demographics.<\/li>\n<li><strong>Budget Control:<\/strong> Advertisers can set daily budget limits and schedule ads, keeping costs predictable and manageable.<\/li>\n<li><strong>Automated Bid Optimization:<\/strong> Advertisers can also make real-time bid adjustments to improve performance and conversions with <a href=\"https:\/\/www.7searchppc.com\/cpa-goal\" target=\"_blank\" rel=\"noopener\">CPA Goal<\/a>.<\/li>\n<\/ul>\n<p><strong><em>Best For:<\/em><\/strong><em> Advertisers who want strong results on both Black Friday and Cyber Monday.&nbsp;<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"paid-social-platforms\"><\/span>Paid Social Platforms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In <a href=\"https:\/\/powerdigitalmarketing.com\/blog\/cyber-5-2025-ecommerce-performance-analysis\/\" target=\"_blank\" rel=\"nofollow noopener\">2025<\/a>, Meta and Google together accounted for 86% of all advertising spend during Cyber 5. TikTok\u2019s spending stayed fairly consistent throughout the entire weekend. That&#8217;s what makes social media the best way to reach billions of shoppers worldwide during Black Friday and Cyber Monday.<\/p>\n<p>Social platforms are among the most-used channels for audiences, including Gen Z and Millennials. Offering a great deal, such as discounts or sign-up bonuses, can actually help drive conversions. You can also advertise on various social media platforms, such as X, Instagram, and Facebook. For example, TikTok is a major social platform in the USA, and targeting users there can quickly increase conversion chances.<\/p>\n<p><strong><em>Best For: <\/em><\/strong><em>Paid social platforms perform well for Cyber Monday campaigns.&nbsp;<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"retail-media-networks-rmns\"><\/span>Retail Media Networks (RMNs)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For e-commerce brands that depend largely on online sales during BFCM, RMNs are the perfect choice. <a href=\"https:\/\/www.7searchppc.com\/blog\/retail-media-networks\/\" target=\"_blank\" rel=\"noopener\">Retail Media Networks<\/a> are advertising platforms operated by retailers, such as Amazon Ads and Walmart Connect. They let brands advertise to people already shopping, increasing brand awareness and ultimately conversion.<\/p>\n<p>The best thing about RMNs is that people are already highly interested in purchasing the product, so if you run your Black Friday or Cyber Monday offer at the right time, the chances of buying that product increase. For example, when someone searches for \u201cwireless headphones\u201d on a retailer\u2019s website, an advertiser\u2019s sponsored product can appear right in the results.<\/p>\n<p><strong><em>Best For: <\/em><\/strong><em>Advertisers who want to reach ready-to-buy shoppers on both Black Friday and Cyber Monday.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"email-advertising\"><\/span>Email Advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Many advertisers underestimate email and miss out on a significant share of sales opportunities during Black Friday and Cyber Monday. Email advertising lets advertisers place promotions directly in subscribers\u2019 inboxes through newsletters, sponsored emails, and email ad networks. Since shoppers actively check their inboxes for deals during this period, email makes it easy to reach interested audiences.<\/p>\n<p><strong><em>Best For:<\/em><\/strong><em> Email advertising is best for advertisers who target Black Friday shoppers.<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"black-friday-vs-cyber-monday-which-advertising-strategy-wins-in-2026\"><\/span>Black Friday vs Cyber Monday: Which Advertising Strategy Wins in 2026?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As you already know, shoppers think and behave differently on Black Friday vs. Cyber Monday. That means the same ad strategy won\u2019t work for both days. Each one needs its own plan, so here are the best strategies for each.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"advertising-strategy-for-black-friday\"><\/span>Advertising Strategy for Black Friday<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Here are some advertising strategies to consider for Black Friday.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1-launch-pre-event-ppc-campaigns\"><\/span>1. Launch Pre-Event PPC Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Black Friday shoppers love a good hunt. They\u2019re already watching for mouth-watering deals, so don\u2019t wait until the big day to speak up. You must run your <a href=\"https:\/\/www.7searchppc.com\/blog\/holiday-advertising\/\" target=\"_blank\" rel=\"noopener\">pre-festive ad campaigns<\/a> by teasing your offers a week or two before. You can also use countdowns and \u201csneak peeks\u201d with classic push ads to build excitement. When Friday arrives, your audience is warmed up and ready to buy.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2-utilize-geo-targeting\"><\/span>2. Utilize Geo-Targeting<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Black Friday can be especially useful for businesses that serve specific locations or regions. Since the event often drives more in-store shopping, reaching and engaging local customers becomes even more important.<\/p>\n<p><a href=\"https:\/\/www.7searchppc.com\/blog\/what-is-geotargeting-a-beginners-guide\/\" target=\"_blank\" rel=\"noopener\">Geo-targeting<\/a> lets advertisers show Black Friday ads to specific regions; for example, an advertiser running different Black Friday offers across the US or the UK can create separate campaigns and adapt the messaging, offers, and landing pages for each market. They have to consider factors like:<\/p>\n<ul>\n<li>Prioritizing locations that generate the most conversions.<\/li>\n<li>Creating different offers or ad messages for different regions.<\/li>\n<li>Using local language, currency, or messaging when appropriate.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"3-focus-on-creating-urgency-based-ad-creative\"><\/span>3. Focus on Creating Urgency-Based Ad Creative<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Create urgency in your Black Friday ad campaign, as it\u2019s an effective approach that can better engage your audience. When you create urgency in your <a href=\"https:\/\/www.7searchppc.com\/advertisers\" target=\"_blank\" rel=\"noopener\">online advertising<\/a> campaign, such as promoting a flat discount or an offer that\u2019s ending soon, people tend to click because it creates a sense of FOMO.<\/p>\n<p>However, you need strategies and an understanding of what motivates users to click. Here are some ways to create urgency in your Black Friday ad campaign.<\/p>\n<ul>\n<li><strong>Use a Countdown: <\/strong>Show the hours and minutes left in a sale in your ad campaign to drive rapid action.<\/li>\n<li><strong>Set Clear Deadlines:<\/strong> State exact end times, such as \u201cYour Black Friday offer ends at midnight.\u201d<\/li>\n<li><strong>Use Strong Words: <\/strong>Use urgent words in your ads, like Now, Last Chance, or Hurry.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"advertising-strategy-for-cyber-monday\"><\/span>Advertising Strategy for Cyber Monday<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Here are some advertising strategies to consider for Cyber Monday.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1-run-a-personalized-advertising-campaign\"><\/span>1. Run a Personalized Advertising Campaign<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>People respond to personalization, and businesses know it. When running a Cyber Monday ad campaign, build your strategy around tailored, relevant messaging. Present audiences with items they previously viewed or are likely to be interested in, in a more personalized way. This creates a more individualized experience and drives stronger engagement.<\/p>\n<p>Advertisers can create separate retargeting ads for:<\/p>\n<ul>\n<li>Product viewers<\/li>\n<li>Cart abandoners<\/li>\n<li>Previous customers<\/li>\n<\/ul>\n<p>Each audience can receive different messaging. Someone who abandoned a cart might see a product reminder and complete their purchase.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2-optimize-ads-for-mobile-audiences\"><\/span>2. Optimize Ads for Mobile Audiences<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Many Cyber Monday shoppers prefer using their phones because it\u2019s quick and easy to grab a deal as soon as it goes live. Even if you\u2019re targeting desktop users, make sure your ads work well on mobile, too, since many purchases begin on a phone. When setting up your campaign, focus on:<\/p>\n<ul>\n<li>Mobile-friendly ad creatives<\/li>\n<li>Short, clear ad copy<\/li>\n<li>Fast-loading <a href=\"https:\/\/www.7searchppc.com\/blog\/landing-page-optimization\/\" target=\"_blank\" rel=\"noopener\">landing pages<\/a><\/li>\n<li>Strong, effective CTAs<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"3-use-last-chance-offers\"><\/span>3. Use Last-Chance Offers<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Cyber Monday is the last day of the big shopping weekend, so shoppers know time is running out. Use messages like \u201clast chance\u201d to remind them that the deals won\u2019t last forever and it&#8217;s ending soon. This can help turn those who are still unsure into buyers.<\/p>\n<p>It\u2019s also a good strategy to use more than one marketing channel. Send a reminder email in the morning and another in the evening. Along with this, run <a href=\"https:\/\/www.7searchppc.com\/blog\/display-ads\/\" target=\"_blank\" rel=\"noopener\">display ads<\/a> on websites. Sometimes, a simple reminder at the right time is enough to turn a shopper\u2019s hesitation into a purchase.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"black-friday-vs-cyber-monday-what-advertisers-can-expect-in-2026\"><\/span>Black Friday vs Cyber Monday: What Advertisers Can Expect in 2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Black Friday and Cyber Monday are almost here. <a href=\"https:\/\/news.adobe.com\/news\/2026\/09\/adobe-us-holiday-shopping-season-to-hit-record\" target=\"_blank\" rel=\"nofollow noopener\">Adobe\u2019s <\/a>2026 US holiday shopping report breaks down the key consumer trends so you can plan smarter and stay ahead of the competition.<\/p>\n<p>Adobe is predicting a big Black Friday this year: about $12.9 billion in online spending, a 9.2% jump from last year. Cyber Monday will still come out on top at $15.1 billion, though its growth is a bit slower at 6.2%. The takeaway for brands is that shoppers start responding early, so targeting from the first event is beneficial.<\/p>\n<p>Flexible payment options are quietly helping shoppers fill their carts. Adobe expects Buy Now Pay Later to drive $807 million in spending on Black Friday and $1.09 billion on Cyber Monday for advertisers, opening the door to smarter ways to boost revenue. Things like free-shipping thresholds and cross-sell offers can nudge people to spend more.<\/p>\n<p>Black Friday is where the real deals show up on TVs, toys, apparel, appliances, and furniture, while Cyber Monday\u2019s strongest discounts tend to land on electronics and computers. Advertisers can use performance data to increase bids during these high-activity periods and use <a href=\"https:\/\/www.7searchppc.com\/blog\/dayparting-guide-for-advertisers\/\" target=\"_blank\" rel=\"noopener\">dayparting <\/a>more effectively.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion-black-friday-vs-cyber-monday-which-converts-better\"><\/span>Conclusion: Black Friday vs Cyber Monday: Which Converts Better?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So, when comparing Black Friday vs. Cyber Monday, which one actually converts better? Here\u2019s how to decide.<\/p>\n<p><strong>When to Choose Black Friday: <\/strong>Go with Black Friday if you are targeting a broad audience and want both online and in-store engagement. Many brands even use their Black Friday landing pages to tease Cyber Monday deals, getting the best of both worlds.<\/p>\n<p><strong>When to Choose Cyber Monday: <\/strong>Cyber Monday is built for online sales. Since shoppers are primed to buy digitally, it\u2019s the better fit for advertisers without a physical store to promote.<\/p>\n<p><strong>Bottom line:<\/strong> Both days have their strengths. Cyber Monday tends to drive higher online revenue, while Black Friday pulls in shoppers across both online and offline channels. The right option relies on your specific goals and strategy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"ready-to-make-your-bfcm-campaign-count\"><\/span>Ready to Make Your BFCM Campaign Count?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Shoppers will be ready to buy this November, but only if your ads reach them first. With 7SearchPPC, you can run targeted online <a href=\"https:\/\/www.7searchppc.com\/blog\/holiday-ad-campaigns\/\" target=\"_blank\" rel=\"noopener\">holiday ad campaigns<\/a>, track every conversion with S2S tracking, schedule ads, optimize bids via CPA Goal, and choose from 6 high-performing ad formats.<\/p>\n<p>Whether you want Black Friday\u2019s quick sales or Cyber Monday\u2019s high-intent buyers, 7SearchPPC helps you achieve your goals. Sign up today and launch your BFCM campaign in minutes.<\/p>\n    <div class=\"lgl-faq-wrapper lgl-faq-wrapper\">\n        <h3><span class=\"ez-toc-section\" id=\"frequently-asked-questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n        <div class=\"lgl-faq-list\">\n                            <details class=\"lgl-faq-item\" open>\n                    <summary>Black Friday vs Cyber Monday: which shopping event is perfect to advertise?<\/summary>\n                    <div class=\"lgl-faq-answer\">\n                        Neither event is universally \u201cbetter\u201d for advertising; instead, it depends on your specific goal. For example, choose Black Friday for broad reach when you are targeting both offline and online audiences, and choose Cyber Monday for targeted e-commerce and digital product deals.                    <\/div>\n                <\/details>\n                            <details class=\"lgl-faq-item\" >\n                    <summary>How to advertise during Black Friday?<\/summary>\n                    <div class=\"lgl-faq-answer\">\n                        Show your best deals clearly, start promoting early, and add a countdown timer. Then run ads on reliable ad channels, so shoppers see your offer everywhere.                    <\/div>\n                <\/details>\n                            <details class=\"lgl-faq-item\" >\n                    <summary>Is it cheaper to advertise during Black Friday and Cyber Monday sales?<\/summary>\n                    <div class=\"lgl-faq-answer\">\n                        No, because competition is high, advertising costs can rise during Black Friday or Cyber Monday. If you plan to advertise during such a seasonal event, you will likely have to pay more to achieve the desired results. It also depends heavily on the advertising network you choose.                    <\/div>\n                <\/details>\n                            <details class=\"lgl-faq-item\" >\n                    <summary>Which KPIs are important to evaluate during a BFCM campaign?<\/summary>\n                    <div class=\"lgl-faq-answer\">\n                        The KPIs to measure during a Cyber Monday vs Black Friday advertising campaign are CTR, conversion rate, CPA, ROAS, and AOV because businesses need to measure profitability, not just traffic volume, during these seasonal events.                    <\/div>\n                <\/details>\n                            <details class=\"lgl-faq-item\" >\n                    <summary>Is Cyber Monday better than Black Friday?<\/summary>\n                    <div class=\"lgl-faq-answer\">\n                        It\u2019s hard to say that one is better than the other because it really depends on the business and what the advertiser is trying to achieve. Black Friday can make more sense for businesses with physical stores, while Cyber Monday is often a better fit for brands that sell online. In the end, advertisers should go with the event that fits their audience, business model, and campaign goals.                    <\/div>\n                <\/details>\n                    <\/div>\n    <\/div>\n    \n","protected":false},"excerpt":{"rendered":"<p>Black Friday vs Cyber Monday: Is it truly effective for advertising, or is it just hype?<\/p>\n","protected":false},"author":5,"featured_media":30037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[446],"tags":[1215,1187,10,1210,108,1177],"class_list":["post-30033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced-strategies","tag-black-frida","tag-black-friday-ads","tag-cyber-monday-advertising-ideas","tag-holiday-advertising","tag-holiday-marketing-ideas","tag-holiday-promotion"],"_links":{"self":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts\/30033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/comments?post=30033"}],"version-history":[{"count":8,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts\/30033\/revisions"}],"predecessor-version":[{"id":30047,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts\/30033\/revisions\/30047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media\/30037"}],"wp:attachment":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media?parent=30033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/categories?post=30033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/tags?post=30033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}