{"id":28349,"date":"2026-05-04T16:16:06","date_gmt":"2026-05-04T10:46:06","guid":{"rendered":"https:\/\/www.7searchppc.com\/blog\/?p=28349"},"modified":"2026-05-04T17:19:45","modified_gmt":"2026-05-04T11:49:45","slug":"what-is-ftd-tracking","status":"publish","type":"post","link":"https:\/\/www.7searchppc.com\/blog\/what-is-ftd-tracking\/","title":{"rendered":"What Is FTD Tracking in Advertising? Definition, Benefits, and How It Works"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.7searchppc.com\/blog\/what-is-ftd-tracking\/#key-takeaways\" >Key Takeaways!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.7searchppc.com\/blog\/what-is-ftd-tracking\/#what-is-first-time-deposit-tracking\" >What is First-Time Deposit Tracking?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.7searchppc.com\/blog\/what-is-ftd-tracking\/#how-to-calculate-ftd-rate\" >How to Calculate FTD Rate?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.7searchppc.com\/blog\/what-is-ftd-tracking\/#what-businesses-can-track-first-time-deposits\" >What Businesses Can Track First-Time Deposits?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.7searchppc.com\/blog\/what-is-ftd-tracking\/#why-is-ftd-tracking-important-for-advertisers\" >Why is FTD Tracking Important for Advertisers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.7searchppc.com\/blog\/what-is-ftd-tracking\/#ftd-tracking-vs-conversion-attribution-tracking-whats-the-difference\" >FTD Tracking Vs Conversion Attribution Tracking: What\u2019s the Difference?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.7searchppc.com\/blog\/what-is-ftd-tracking\/#how-to-track-ftd\" >How to Track FTD?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.7searchppc.com\/blog\/what-is-ftd-tracking\/#what-are-the-popular-tools-for-ftd-tracking\" >What Are the Popular Tools for FTD Tracking?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.7searchppc.com\/blog\/what-is-ftd-tracking\/#bemob\" >BeMob<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.7searchppc.com\/blog\/what-is-ftd-tracking\/#voluum\" >Voluum<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.7searchppc.com\/blog\/what-is-ftd-tracking\/#redtrack\" >RedTrack<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.7searchppc.com\/blog\/what-is-ftd-tracking\/#how-to-increase-ftd-rate\" >How to Increase FTD Rate?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.7searchppc.com\/blog\/what-is-ftd-tracking\/#analyze-to-make-more-profit\" >Analyze to Make More Profit!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.7searchppc.com\/blog\/what-is-ftd-tracking\/#frequently-asked-questions-faqs\" >Frequently Asked Questions (FAQ&#8217;s)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.7searchppc.com\/blog\/what-is-ftd-tracking\/#q1-what-is-ftd\" >Q1. What is FTD?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.7searchppc.com\/blog\/what-is-ftd-tracking\/#q2-what-is-the-ideal-ftd-rate\" >Q2. What is the ideal FTD rate?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.7searchppc.com\/blog\/what-is-ftd-tracking\/#q3-why-do-most-advertisers-struggle-to-boost-their-first-time-deposit-rate\" >Q3. Why do most advertisers struggle to boost their first-time deposit rate?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.7searchppc.com\/blog\/what-is-ftd-tracking\/#q4-what-are-the-other-important-conversion-metrics-for-advertisers\" >Q4. What are the other important conversion metrics for advertisers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.7searchppc.com\/blog\/what-is-ftd-tracking\/#q5-how-is-ftd-tracking-simplified-using-s2s-tracking-tools\" >Q5. How is FTD tracking simplified using S2S tracking tools?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.7searchppc.com\/blog\/what-is-ftd-tracking\/#q6-how-can-advertisers-leverage-postback-data-to-increase-ftd\" >Q6. How can advertisers leverage postback data to increase FTD?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.7searchppc.com\/blog\/what-is-ftd-tracking\/#q7-is-ftd-tracking-important-for-affiliate-marketers\" >Q7. Is FTD tracking important for affiliate marketers?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"key-takeaways\"><\/span>Key Takeaways!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>FTD Tracking helps you identify users who\u2019re more likely to become your loyal customers. It also helps eliminate low-quality traffic.<\/li>\n<li>Optimize and scale ad campaigns based on conversion-focused metrics.<\/li>\n<li>The first-time deposit metric isn\u2019t suitable for eCommerce, SaaS, or blogging businesses.<\/li>\n<li>A high first-time deposit rate indicates you\u2019re attracting more targeted traffic and users are showing trust in your products, services, and offers.<\/li>\n<\/ul>\n<hr \/>\n<p>High impression and click-through rates do look impressive on the dashboard, but they don\u2019t show how much of the intended traffic you\u2019re actually generating and converting. They are the vanity metrics that can\u2019t be used to measure, track, optimize, or scale online ad campaigns.<\/p>\n<p>You need to track revenue-focused key performance indicators, such as FTDs, to measure how many registered users you\u2019re converting through your campaigns and forecast the revenue you can generate.<\/p>\n<p>FTD tracking in iGaming, crypto, and other deposit-driven business models is an important metric. It not only helps them better track their first-time depositor <a href=\"https:\/\/www.7searchppc.com\/blog\/conversion-rate-optimization\/\">conversion rate<\/a> but also allows advertisers to make more precise advertising decisions.<\/p>\n<p>In this blog, we\u2019ll explain what FTD tracking means, why it\u2019s important for advertisers, and how it works.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-is-first-time-deposit-tracking\"><\/span>What is First-Time Deposit Tracking?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>FTD Tracking is a method used in digital advertising, especially in industries like iGaming, fintech, etc., to monitor when a user makes their very first deposit on a platform.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"how-to-calculate-ftd-rate\"><\/span>How to Calculate FTD Rate?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first-time deposit is calculated by dividing the total number of first-time deposits by the total number of platform registrations generated within a specified time period, to accurately track ad campaign performance.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-28350 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/FTD-Rate-Formula.webp\" alt=\"FTD Rate Formula\" width=\"850\" height=\"224\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/FTD-Rate-Formula.webp 850w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/FTD-Rate-Formula-300x79.webp 300w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/FTD-Rate-Formula-768x202.webp 768w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/FTD-Rate-Formula-680x179.webp 680w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/FTD-Rate-Formula-200x53.webp 200w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/FTD-Rate-Formula-20x5.webp 20w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><strong>Example:<\/strong> 125 online gamers registered on an iGaming platform, of which 35 successfully made their first deposit. Therefore, the FTD rate would be 28%.<\/p>\n<p><strong>Tracking FTD enables you to analyze:<\/strong><\/p>\n<ul>\n<li>Is there any fluctuation between the registration rate and the first-time depositor rate?<\/li>\n<li>How many active registrations are converting into customers?<\/li>\n<li>Which channels, GEOs, ad campaigns, and offers are attracting more first-time depositors?<\/li>\n<\/ul>\n<p>For instance, if your sign-up rate is higher but your FTD rate is much lower, it means your website lacks trust-building elements, offers aren\u2019t lucrative, and your online presence lacks credibility. It\u2019ll help you make the required changes, so you can convert more sign-up users and maximize your revenue.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"what-businesses-can-track-first-time-deposits\"><\/span>What Businesses Can Track First-Time Deposits?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first-time deposit KPI can be tracked by deposit-driven business models or affiliates operating in <a href=\"https:\/\/www.7searchppc.com\/crypto-advertising\">cryptocurrencies<\/a>, <a href=\"https:\/\/www.7searchppc.com\/crypto-advertising\">iGaming<\/a>, <a href=\"https:\/\/www.7searchppc.com\/finance-advertising\">finance<\/a>, and other industries where users can deposit money to play, buy, or trade.<\/p>\n<p>Tracking the FTD metric isn\u2019t relevant for eCommerce, blogging, or SaaS, as these business models don\u2019t require users to make deposits and primarily focus on metrics such as signups, purchases, and subscriptions.<\/p>\n<p><em>\u27a1\ufe0f FTD tracking isn\u2019t restricted to a particular niche; instead, it varies by business model.<\/em><\/p>\n<p><em>\u27a1\ufe0f Measure FTD rates weekly, bi-weekly, or monthly, and compare them with previous reports to see if your first-time deposit rate is improving.<\/em><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"vMQrGFZAuV\"><p><a href=\"https:\/\/www.7searchppc.com\/blog\/postback-tracking\/\">How to Use Postback Tracking for Smarter Ad Performance with 7SearchPPC<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;How to Use Postback Tracking for Smarter Ad Performance with 7SearchPPC&#8221; &#8212; 7SearchPPC\" src=\"https:\/\/www.7searchppc.com\/blog\/postback-tracking\/embed\/#?secret=xYpuHtAF85#?secret=vMQrGFZAuV\" data-secret=\"vMQrGFZAuV\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-is-ftd-tracking-important-for-advertisers\"><\/span>Why is FTD Tracking Important for Advertisers?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The online conversion-tracking metric FTD is a vital KPI for marketers and affiliates, as it helps them make more accurate advertising decisions and boost ROI.<\/p>\n<p><strong>It helps to:<\/strong><\/p>\n<ul>\n<li>Filter out first-time depositors and maintain engagement with them through both organic and paid content.<\/li>\n<li>Exclude users who have only registered and didn\u2019t choose to make a deposit, even after retargeting.<\/li>\n<li>Increase the budget for the top-performing channels, campaigns, and regions that generated more first-time paying customers.<\/li>\n<li>Identify customers who are more likely to re-deposit and become loyal to your brand.<\/li>\n<li>Identify products, services, or offers that are driving more first-time deposits.<\/li>\n<\/ul>\n<p><strong>In short:<\/strong><\/p>\n<ul>\n<li>Increases customer lifetime value.<\/li>\n<li>Eliminates low-quality traffic.<\/li>\n<li>Maximizes revenue.<\/li>\n<li>Optimize the right variable.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.7searchppc.com\/register\/\"><img decoding=\"async\" class=\"aligncenter wp-image-28351 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/FTD-Tracking-CTA.webp\" alt=\"FTD Tracking CTA\" width=\"850\" height=\"224\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/FTD-Tracking-CTA.webp 850w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/FTD-Tracking-CTA-300x79.webp 300w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/FTD-Tracking-CTA-768x202.webp 768w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/FTD-Tracking-CTA-680x179.webp 680w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/FTD-Tracking-CTA-200x53.webp 200w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/FTD-Tracking-CTA-20x5.webp 20w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"ftd-tracking-vs-conversion-attribution-tracking-whats-the-difference\"><\/span>FTD Tracking Vs Conversion Attribution Tracking: What\u2019s the Difference?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>FTD tracking and conversion attribution tracking can\u2019t be used interchangeably, as they serve different purposes and have distinct functionalities.<\/p>\n<div style=\"overflow-x: auto;\">\n<table style=\"width: 100%; border-collapse: collapse; font-family: Arial, sans-serif;\">\n<thead>\n<tr style=\"background-color: #f4f4f4;\">\n<th style=\"border: 1px solid #ddd; padding: 10px; text-align: left;\">Parameter<\/th>\n<th style=\"border: 1px solid #ddd; padding: 10px; text-align: left;\">FTD Tracking<\/th>\n<th style=\"border: 1px solid #ddd; padding: 10px; text-align: left;\">Conversion Attribution Tracking<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 10px;\"><strong>What does it measure?<\/strong><\/td>\n<td style=\"border: 1px solid #ddd; padding: 10px;\">FTD tracking measures only a specific conversion event: <strong>the first-time depositor rate<\/strong>.<\/td>\n<td style=\"border: 1px solid #ddd; padding: 10px;\">Conversion attribution tracking <strong>identifies the touchpoints<\/strong> that drive the conversion.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 10px;\"><strong>What is its purpose?<\/strong><\/td>\n<td style=\"border: 1px solid #ddd; padding: 10px;\">Identify active first-time paying customers.<\/td>\n<td style=\"border: 1px solid #ddd; padding: 10px;\">Assign attribution (credit) to the contributing touchpoints.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 10px;\"><strong>Which business model can use it?<\/strong><\/td>\n<td style=\"border: 1px solid #ddd; padding: 10px;\">Used only by deposit-based business models.<\/td>\n<td style=\"border: 1px solid #ddd; padding: 10px;\">Used by all business models.<\/td>\n<\/tr>\n<tr>\n<td style=\"border: 1px solid #ddd; padding: 10px;\"><strong>Example<\/strong><\/td>\n<td style=\"border: 1px solid #ddd; padding: 10px;\">Measure how many signup users convert into first-time depositors.<\/td>\n<td style=\"border: 1px solid #ddd; padding: 10px;\">Analyze traffic source, ad campaign, offer, and landing page that contributed to the conversion.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\u27a1\ufe0fUse both for enhanced tracking and optimization.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-to-track-ftd\"><\/span>How to Track FTD?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Users must set the postback URL and connect to a tracking tool that offers seamless online first-time deposit tracking.<\/p>\n<p><strong>#Set Postback URL.<\/strong><\/p>\n<ul>\n<li>Pick a reliable FTD Tracker.<\/li>\n<li>Connect your traffic source to the tracking tool.<\/li>\n<li>Select the \u201cClick_ID\u201d parameter while creating the ad campaign.<\/li>\n<li>Copy and paste the postback URL in the tracking tool.<\/li>\n<\/ul>\n<p><strong>#Track FTD using the Postback URL.<\/strong><\/p>\n<ul>\n<li>Whenever a user interacts with and clicks the ad, a Click_ID is assigned to them.<\/li>\n<li>It is stored in the backend when a user registers and is activated only when they complete the conversion.<\/li>\n<li>The advertiser server sends conversion data, including Event Type, amount, and Click_ID, to the tracking platform.<\/li>\n<li>The tracker assigns attribution.<\/li>\n<li>Now, you can filter out all the first-time depositors to analyze how many users converted into customers.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"what-are-the-popular-tools-for-ftd-tracking\"><\/span>What Are the Popular Tools for FTD Tracking?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Using an online tracking tool, you can easily track FTD conversions and manage campaigns based on insights. It makes the ad campaign tracking process hassle-free. Some of the tools are listed below.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"bemob\"><\/span>BeMob<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-28352 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/BeMob.webp\" alt=\"BeMob\" width=\"850\" height=\"396\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/BeMob.webp 850w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/BeMob-300x140.webp 300w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/BeMob-768x358.webp 768w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/BeMob-680x317.webp 680w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/BeMob-200x93.webp 200w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/BeMob-20x9.webp 20w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><a href=\"https:\/\/www.7searchppc.com\/bemob\">BeMob<\/a> is a trusted online conversion tracking software used by media buyers, affiliate marketers, and businesses of all sizes to track FTDs. If you have one or more active campaigns, you can track them all in one place, in real time. The best part: you can change the dashboard\u2019s default language to your preferred language, as the platform provides a multilingual UI and customer support.<\/p>\n<p><strong>Its benefits:<\/strong><\/p>\n<ul>\n<li>Anti-fraud bot detection and cookieless tracking.<\/li>\n<li>Define roles and permissions to protect sensitive data.<\/li>\n<li>The auto-scaling feature prevents you from losing traffic.<\/li>\n<li>Integration with many high-converting traffic sources for steady FTD tracking.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"voluum\"><\/span>Voluum<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-28353 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/Voluum.webp\" alt=\"Voluum\" width=\"850\" height=\"396\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/Voluum.webp 850w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/Voluum-300x140.webp 300w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/Voluum-768x358.webp 768w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/Voluum-680x317.webp 680w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/Voluum-200x93.webp 200w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/Voluum-20x9.webp 20w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><a href=\"https:\/\/www.7searchppc.com\/voluum\">Voluum<\/a> is a server-to-server (S2S) tracking platform that provides real-time conversion tracking, optimization, and automation for media buyers and affiliates, helping them scale and maximize ad revenue. It offers partnerships with a range of affiliate networks, traffic sources, and tools, so you don\u2019t have to switch between platforms and have a hassle-free tracking experience.<\/p>\n<p><strong>Its benefits:<\/strong><\/p>\n<ul>\n<li>Verified partnership with 70+ ad platforms.<\/li>\n<li>Seamless FTD tracking.<\/li>\n<li>Set custom permissions.<\/li>\n<li>Professional ad manager support.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"redtrack\"><\/span>RedTrack<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-28354 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/Redtrack.webp\" alt=\"Redtrack\" width=\"850\" height=\"396\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/Redtrack.webp 850w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/Redtrack-300x140.webp 300w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/Redtrack-768x358.webp 768w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/Redtrack-680x317.webp 680w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/Redtrack-200x93.webp 200w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2026\/05\/Redtrack-20x9.webp 20w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p><a href=\"https:\/\/www.7searchppc.com\/redtrack\">RedTrack<\/a> is a comprehensive ad-tracking platform for all types of online conversion tracking, including FTDs. Track, attribute, optimize, analyze, and automate all your performance-driven campaigns from a single dashboard to make decisions based on numbers, not assumptions.<\/p>\n<p><strong>Its benefits:<\/strong><\/p>\n<ul>\n<li>Ad campaign performance tracking by traffic source, offer, etc.<\/li>\n<li>User-friendly dashboard built with AI-powered features.<\/li>\n<li>Track conversion paths.<\/li>\n<li>Define roles and permissions.<\/li>\n<li>Grants full control and transparency over data.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"how-to-increase-ftd-rate\"><\/span>How to Increase FTD Rate?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Users don\u2019t always make their first deposit right after signing up; some take days, weeks, or even months. This delay in conversion can prevent you from reaching or surpassing your revenue goals. Here, you can apply a few strategies to increase your first-time depositor rate.<\/p>\n<ul>\n<li>Include real users&#8217; testimonials and case studies.<\/li>\n<li>Retarget registered users through time-sensitive offers and deals.<\/li>\n<li>Send personalized, informative + promotional newsletters.<\/li>\n<li>Make the transaction process smooth and concise.<\/li>\n<li>Use progress indicators throughout the transaction process to encourage users to complete it.<\/li>\n<li>Offer multiple payment methods and make them visible.<\/li>\n<li>Make the terms and conditions easy to comprehend.<\/li>\n<li>Align the minimum deposit amount with your users&#8217; behavior.<\/li>\n<li>Provide a consistent user experience across devices.<\/li>\n<\/ul>\n<p>For instance, in Nigeria, 90% of the crypto activity happens on smartphones. Here, crypto businesses should retarget registered users on handheld devices with enticing offers and copy that align with the cultural nuances through their digital advertisements to increase first-time depositor rates.<\/p>\n<p><strong>Advice:<\/strong> Aim to convert first-time depositors into your loyal customers through engaging offers, content, and UI to maximize your overall profit.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"analyze-to-make-more-profit\"><\/span>Analyze to Make More Profit!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The sooner you shift your focus from vanity metrics to conversion-focused metrics, that is, FTD, the sooner you can start to witness positive results from your campaigns. You can also use the tools we\u2019ve mentioned above to better track FTDs and optimize online ad campaigns based on insights. It\u2019ll significantly help you increase your revenue and compete confidently.<\/p>\n<p>If you\u2019re looking for a platform to advertise your offers, consider our network, <a href=\"https:\/\/www.7searchppc.com\/\">7SearchPPC<\/a>. It offers a user-friendly dashboard, a range of advertiser-friendly features, postback, and ad manager support to help you analyze and track your campaign\u2019s performance. Don\u2019t hesitate to reach out. We would be delighted to assist you!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"frequently-asked-questions-faqs\"><\/span>Frequently Asked Questions (FAQ&#8217;s)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"q1-what-is-ftd\"><\/span>Q1. What is FTD?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> First-time deposit is a conversion-focused KPI that measures the number of users who have successfully completed their first deposit on the platform.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"q2-what-is-the-ideal-ftd-rate\"><\/span>Q2. What is the ideal FTD rate?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans. <\/strong>FTD rate varies by industry, advertising channel, and offers, but it\u2019s wise to aim for a 10-20% FTD rate if you\u2019re generating a high volume of signups.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"q3-why-do-most-advertisers-struggle-to-boost-their-first-time-deposit-rate\"><\/span>Q3. Why do most advertisers struggle to boost their first-time deposit rate?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans. <\/strong>Advertisers fail to increase their first-time deposit rate because they don\u2019t:<\/p>\n<ul>\n<li>Retarget registered users.<\/li>\n<li>Include trust-building factors.<\/li>\n<li>Provide personalized offers.<\/li>\n<li>Properly track users\u2019 activity.<\/li>\n<li>Expand or optimize ad campaigns based on performance.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"q4-what-are-the-other-important-conversion-metrics-for-advertisers\"><\/span>Q4. What are the other important conversion metrics for advertisers?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans. <\/strong>Signups, ROI, ROAS, and CPA are vital conversion metrics that advertisers track alongside FTD.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"q5-how-is-ftd-tracking-simplified-using-s2s-tracking-tools\"><\/span>Q5. How is FTD tracking simplified using S2S tracking tools?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans. <\/strong>FTD tracking using server-2-server tools streamlines the entire tracking process in the following ways.<\/p>\n<ul>\n<li>Allows better tracking of Click_ID.<\/li>\n<li>Optimize campaigns based on insights.<\/li>\n<li>Track real-time conversion events.<\/li>\n<li>Analyze the touchpoints that helped generate the deposit.<\/li>\n<li>Determine the time it takes for users to convert into customers.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"q6-how-can-advertisers-leverage-postback-data-to-increase-ftd\"><\/span>Q6. How can advertisers leverage postback data to increase FTD?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans. <\/strong>Using postback data, advertisers can:<\/p>\n<ul>\n<li>Filter out low-quality traffic that didn\u2019t convert.<\/li>\n<li>Provide more useful content to increase customer lifetime value.<\/li>\n<li>Increase ad budget for top-performing channels, offers, and regions.<\/li>\n<li>Scale top-performing ad campaigns.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"q7-is-ftd-tracking-important-for-affiliate-marketers\"><\/span>Q7. Is FTD tracking important for affiliate marketers?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans. <\/strong>Yes, FTD tracking is crucial for affiliate marketers. It helps them identify which offers, products, and services generate more deposits, so they can promote them more often to increase their overall revenue.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore what FTD tracking is and why it is important for advertisers of all sizes.<\/p>\n","protected":false},"author":2,"featured_media":28355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1172,1169,1183],"class_list":["post-28349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-tech-trends","tag-ad-campaign-tracker","tag-advertising-tracker","tag-postback-tracking"],"_links":{"self":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts\/28349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/comments?post=28349"}],"version-history":[{"count":3,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts\/28349\/revisions"}],"predecessor-version":[{"id":28359,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts\/28349\/revisions\/28359"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media\/28355"}],"wp:attachment":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media?parent=28349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/categories?post=28349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/tags?post=28349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}