{"id":282,"date":"2023-11-27T12:21:42","date_gmt":"2023-11-27T12:21:42","guid":{"rendered":"https:\/\/7searchppc.com\/blog\/?p=282"},"modified":"2025-08-25T13:30:09","modified_gmt":"2025-08-25T08:00:09","slug":"ppc-strategy","status":"publish","type":"post","link":"https:\/\/www.7searchppc.com\/blog\/ppc-strategy\/","title":{"rendered":"How to Prepare a PPC strategy for Cyber Monday?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.7searchppc.com\/blog\/ppc-strategy\/#the-following-are-a-few-pieces-of-advice-to-fight-up-your-ppc-ad-campaign-this-cyber-monday\" >The following are a few pieces of advice to fight up your PPC ad campaign this Cyber Monday.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.7searchppc.com\/blog\/ppc-strategy\/#plan-offers-and-promotions\" >Plan Offers and Promotions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.7searchppc.com\/blog\/ppc-strategy\/#review-your-performance-in-previous-years\" >Review Your Performance in Previous Years<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.7searchppc.com\/blog\/ppc-strategy\/#consider-some-additional-budget\" >Consider Some Additional Budget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.7searchppc.com\/blog\/ppc-strategy\/#get-your-ad-copy-written-and-approved-by-google\" >Get Your Ad Copy Written and Approved By Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.7searchppc.com\/blog\/ppc-strategy\/#optimize-your-ad-extension\" >Optimize Your Ad Extension<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.7searchppc.com\/blog\/ppc-strategy\/#consider-some-additional-keywords\" >Consider Some Additional Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.7searchppc.com\/blog\/ppc-strategy\/#automate-with-scheduling-and-rules\" >Automate With Scheduling and Rules<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.7searchppc.com\/blog\/ppc-strategy\/#affinity-audiences-seasonal-event-segments-for-in-market-audiences\" >Affinity Audiences &amp; Seasonal Event Segments For In-Market Audiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.7searchppc.com\/blog\/ppc-strategy\/#use-a-location-blanket-bid\" >Use a Location Blanket Bid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.7searchppc.com\/blog\/ppc-strategy\/#use-landing-pages\" >Use Landing Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.7searchppc.com\/blog\/ppc-strategy\/#monitor-analyze-and-optimize\" >Monitor, Analyze, and Optimize<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>As the days pass, Halloween and Bonfire turn into cherishable memories, and the most prominent event e-commerce calendar is on the way. Yes, it is Black Friday and Cyber Monday- commonly known as Cyber Week. Just in case you don\u2019t know about these marketing terms, Black Friday is a causal name given to the Friday after Thanksgiving Thursday. On the other hand, the PPC strategy Cyber Monday, also known as Blue Monday, is a marketing term for the Monday after the <a href=\"https:\/\/www.7searchppc.com\/blog\/thanksgiving-marketing-ideas\/\" target=\"_blank\" rel=\"noopener\"><b>Thanksgiving holiday<\/b><\/a>.<\/p>\n<p>In this segment of the discussion, we only talk about Cyber Monday.<\/p>\n<p>Cyber Monday is one of the biggest days on retailers\u2019 calendars. Before making any<strong> PPC strategy for Cyber Monday<\/strong>, you should be aware of whether Cyber Monday suits your business or not.<\/p>\n<p>This marketing model is probably more suitable for B2C companies. It gives you an excellent opportunity to maximize your sales with an attractive Cyber Monday offer that makes you stand apart from your competitors.<\/p>\n<p>The data released by the researchers shows that during the coming Cyber Monday, most online sites will experience a hike in their sales. Shop.org, this year predicts a growth of 13-15 percent.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-following-are-a-few-pieces-of-advice-to-fight-up-your-ppc-ad-campaign-this-cyber-monday\"><\/span>The following are a few pieces of advice to fight up your PPC ad campaign this Cyber Monday.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"plan-offers-and-promotions\"><\/span>Plan Offers and Promotions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You should plan your Cyber Monday offers far before the event and make your team aware of same. You can hire any marketing agency to plan the PPC campaign for PPC strategy Cyber Monday. Your offer for this event should be completely different from the deals you have provided throughout the year. As a seller, you should give your buyers the best prices and deals because now the buyers are so price savvy and tend to hunt the best deals for themselves. Therefore, your offer must stand out in the market. You are also required to ensure that you have submitted your promotions and offers to the merchant center for approval.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"review-your-performance-in-previous-years\"><\/span>Review Your Performance in Previous Years<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1148 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2023\/11\/performance-review.jpg\" alt=\"performance review\" width=\"870\" height=\"380\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2023\/11\/performance-review.jpg 870w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2023\/11\/performance-review-300x131.jpg 300w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2023\/11\/performance-review-768x335.jpg 768w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/><\/div>\n<p>If you do some analysis of the past performance of your Cyber Monday PPC ad campaign. It will be best to track your conversion, clicks, and conversion rate for your campaigns last November. It will help you to rectify your shortcomings and imply the best PPC strategy in the upcoming marketing campaign.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"consider-some-additional-budget\"><\/span>Consider Some Additional Budget<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You must be ready with some additional budget during the sales season of Cyber Monday in advance. No one can tell you the ideal amount you should put in this sales season as every company is different, and it requires an additional amount to maximize the opportunity.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"get-your-ad-copy-written-and-approved-by-google\"><\/span>Get Your Ad Copy Written and Approved By Google<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After drafting your ads, you should get them approved by Google in advance and keep them a secret till you are ready to make them on air. <b>Google Ads<\/b> is all about standing out against your competitors and getting clicks, so for Cyber Monday, you must update your ad copy, especially on your top-performing campaigns, to include your Cyber Monday promotion.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"optimize-your-ad-extension\"><\/span>Optimize Your Ad Extension<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you want to\u00a0improve CTR,\u00a0then you can use an extension in your ad campaigns. It will boost your Click-Through Rate. These promotion extensions perform well during Cyber Monday and make your offer outstanding from the rest of the crowd. You can use the site link extension to increase the traffic on your Cyber Monday sales and offer pages. You can also use a callout extension to let the buyer know about your running promotions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"consider-some-additional-keywords\"><\/span>Consider Some Additional Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>By adding keywords related to Cyber Monday to boost your sales, clicks, and conversions. You should do some additional brainstorming to find the necessary and appropriate words for your Cyber Monday Pay-per-click ad campaign. You should know the desired keyword position for your ads. If you know the specific situation, it will bring the best cost-effective results; you should keep adjusting your bid. As the <strong>cost per click (CPC)<\/strong> increases along with the increase in submissions from your competition, you may be required to increase your bids as well.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"automate-with-scheduling-and-rules\"><\/span>Automate With Scheduling and Rules<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Buyers act quite differently during this sales season. They used to shop for very minimal hours, and you have to that your ads go live during that time so that you and your potential customer bear the maximum advantage of it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"affinity-audiences-seasonal-event-segments-for-in-market-audiences\"><\/span>Affinity Audiences &amp; Seasonal Event Segments For In-Market Audiences<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Affinity audiences are the users who are searching around for a particular product or showing interest in the topic. Google has various audience categories to choose from, so take a look and consider adding these and potentially bid adjusting for them once you have some more data.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"use-a-location-blanket-bid\"><\/span>Use a Location Blanket Bid<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Most of the keyword bids of your ad campaign are in the right position. Still, the PPC strategy of Cyber Monday can increase bids for your location to give your account a temporary uplift.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"use-landing-pages\"><\/span>Use Landing Pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If possible, you should create a specific<strong> Landing Page for Cyber Monday<\/strong> as it allows you to highlight your ads and the site links to a thematic page and boost your\u00a0Online Holiday Sale.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"monitor-analyze-and-optimize\"><\/span>Monitor, Analyze, and Optimize<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is important to keep a check on all your e-commerce websites. You can gather all the necessary information with the help of Google Analytics and other real-time tracking tools. It will help you to understand the trend of your business this holiday season.<\/p>\n<p>In short, you should prepare, plan, and organize your strategies as soon as possible and deliver a successful Cyber Monday. Decent discounts are significant factors, but providing an outstanding customer experience is essential to retaining your existing customers and gaining potential ones.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the days pass, Halloween and Bonfire turn into cherishable memories, and the most prominent event e-commerce calendar is on the way. Yes, it is Black Friday and Cyber Monday- commonly known as Cyber Week. Just in case you don\u2019t know about these marketing terms, Black Friday is a causal name given to the Friday [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":25735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,446],"tags":[103,102],"class_list":["post-282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-tech-trends","category-advanced-strategies","tag-link-building","tag-ppc-strategy-for-cyber-monday"],"_links":{"self":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts\/282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/comments?post=282"}],"version-history":[{"count":1,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts\/282\/revisions"}],"predecessor-version":[{"id":25736,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts\/282\/revisions\/25736"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media\/25735"}],"wp:attachment":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media?parent=282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/categories?post=282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/tags?post=282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}