{"id":275,"date":"2023-11-27T12:21:41","date_gmt":"2023-11-27T12:21:41","guid":{"rendered":"https:\/\/7searchppc.com\/blog\/?p=275"},"modified":"2025-08-25T13:31:00","modified_gmt":"2025-08-25T08:01:00","slug":"black-friday-ppc-strategy","status":"publish","type":"post","link":"https:\/\/www.7searchppc.com\/blog\/black-friday-ppc-strategy\/","title":{"rendered":"How To Create A Black Friday Marketing Strategy?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-ppc-strategy\/#important-tips-for-black-friday-marketing-strategy\" >Important Tips for Black Friday Marketing Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-ppc-strategy\/#advertise-your-deal\" >Advertise your deal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-ppc-strategy\/#increase-your-budget\" >Increase your budget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-ppc-strategy\/#check-your-ads\" >Check your ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-ppc-strategy\/#use-google-countdown-widget\" >Use Google countdown Widget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-ppc-strategy\/#a-clear-description-of-your-product\" >A clear description of your product<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-ppc-strategy\/#ship-in-time\" >Ship in time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-ppc-strategy\/#check-your-landing-pages\" >Check your landing pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-ppc-strategy\/#start-planning-as-early-as-possible\" >Start planning as early as possible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-ppc-strategy\/#know-your-audience\" >Know your audience<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-ppc-strategy\/#the-following-are-some-search-trends-that-you-can-keep-in-mind-while-making-any-ppc-marketing-strategy\" >The following are some search trends that you can keep in mind while making any PPC marketing strategy.<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>The days are getting shorter, and Chilling winds and blows are hitting your face. These signs indicate the arrival of the autumn season. You must have started dreaming about Christmas Eve. But to run a successful business, there are several other dates also which you should take off. Yes, it is Black Friday Marketing Strategy.<\/p>\n<p>The day falls on 27 November this year, after the American\u00a0<a href=\"https:\/\/www.7searchppc.com\/blog\/thanksgiving-marketing-ideas-for-brand\/\" target=\"_blank\" rel=\"noopener\"><b>Thanksgiving<\/b><\/a>\u00a0feast (celebrated on the last Thursday of November). The increased rate of online shopping gave rise to\u00a0Cyber Monday, also known as Blue Monday (the day after the end of Black Friday weekend). This year Cyber Monday is celebrated on 30 November.<\/p>\n<p>It is considered the biggest shopping weekend of the year. According to the recent data released by Think with Google, online sales during this period spiked up over 40% when compared with the rest year. According to Black Friday Marketing Strategy, both Black Friday and Cyber Monday are expected to cross the e-commerce sales of $ 21 billion this year.<\/p>\n<p>The following are a few crucial dates regarding cyber week:<\/p>\n<ul>\n<li>Black Friday Week 23rd-29th November<\/li>\n<li>This Black Friday on 26 November<\/li>\n<li>Black Friday Weekend 26th \u2013 29th November<\/li>\n<li>Cyber Monday 29 November<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"important-tips-for-black-friday-marketing-strategy\"><\/span>Important Tips for Black Friday Marketing Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The following are some tips to make your PPC campaign for the upcoming Cyber Week.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"advertise-your-deal\"><\/span>Advertise your deal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We all agree with the fact that buyers are looking for better deals during Cyber Week. You must decide which product you can sell at a loss. Sometimes You have to suffer a loss to give your buyer a better deal. You can provide your buyers with some exciting\u00a0<a href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-ppc-strategy\/\" target=\"_blank\" rel=\"noopener\"><b>holiday offers<\/b><\/a>\u00a0such as a percentage off, offers like buy one get one free, etc.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"increase-your-budget\"><\/span>Increase your budget<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Buyers are not frantic during this time. Advertisers across the Globe increase their\u00a0PPC budget\u00a0during this cyber week to ensure that they can drive the funds whenever they need it. And if they are not doing that, they are making a big mistake.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"check-your-ads\"><\/span>Check your ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Buyers act very differently during the cyber week sale. They are more likely to shop for minimal hours, i.e., when early bird sales start or shop later for late-night sales. They must be heavily shopping from Thanksgiving Thursday to Cyber Monday. You should make sure your ad delivery setting does not take your\u00a0<a href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-marketing-strategies\/\" target=\"_blank\" rel=\"noopener\"><b>PPC marketing\u00a0<\/b><\/a>campaign offline during crucial shopping hours.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"use-google-countdown-widget\"><\/span>Use Google countdown Widget<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you want to establish a sense of urgency with the shoppers, the Google countdown widget is excellent. It enables you to display the number of days, hours, and minutes remaining for sale. Using a countdown feature in your ads will make your promotion of sales stand out from the crowd.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"a-clear-description-of-your-product\"><\/span>A clear description of your product<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It would help if you convince your buyers about your product, and for that, you can give a crystal clear description of the product you are selling. You can highlight the following things about the product.<\/p>\n<ol>\n<li>Free shipping<\/li>\n<li>The uniqueness of the product<\/li>\n<li>Discount available ( including Black Friday discount offer)<\/li>\n<li>Product details<\/li>\n<li>In stock now<\/li>\n<li>About the business<\/li>\n<li>Bank offers available (if any)<\/li>\n<li>Gifts wrapped for you<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"ship-in-time\"><\/span>Ship in time<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Many buyers have eyes on gifts during this cyber week. It feels long until Christmas and other winter holidays, but it is not too early to reassure searching buyers that you can ship to them by then.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"check-your-landing-pages\"><\/span>Check your landing pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you have ignored the importance of the<a href=\"https:\/\/www.7searchppc.com\/blog\/landing-page-for-ppc-campaign\/\" target=\"_blank\" rel=\"noopener\"><b>\u00a0landing pages<\/b><\/a>, it is a great time to consider it. Landing pages are a critical\u00a0<a href=\"https:\/\/www.7searchppc.com\/blog\/increase-ppc-traffic-holiday-season\/\" target=\"_blank\" rel=\"noopener\"><b>PPC strategy<\/b><\/a>. It helps to boost the conversion rate.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"start-planning-as-early-as-possible\"><\/span>Start planning as early as possible<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It would be best if you start preparing for this season far before so that everything can go smoothly. Advertisement for your product needs to be loaded early to pass through the editorial review process. Your Cyber Week promotions should be in your account before the time as it allows you to make sure that all the ads are in place and approved before Black Friday.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"know-your-audience\"><\/span>Know your audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Many customers join and leave the online shopping platform during Black Friday and the retail holiday period. You should not treat every buyer equally from a business point of view, and you should know about your customer to formulate a good and profitable <a href=\"https:\/\/www.7searchppc.com\/blog\/black-friday-marketing\/\"><strong>Black Friday Marketing<\/strong><\/a> Strategy.<\/p>\n<p><strong>Here are a few ways to use your previous data for making a new strategy<\/strong><\/p>\n<ul>\n<li>Custom messaging<\/li>\n<li>Prioritizing specific products<\/li>\n<li>Filtering particular audiences\/user groups<\/li>\n<li>Modeling and finding similar customers<\/li>\n<li>Re-targeting<\/li>\n<li>Target the keywords<\/li>\n<\/ul>\n<p>The upcoming Black Friday and Cyber Monday allow you to try out new keywords, which can help you target a more customer base. You should make an informed decision about the recent searches and work to ensure that they will hit your target and goals.<\/p>\n<p>Before drafting any PPC strategy, you should be aware of the buyers\u2019 search behavior during the cyber week. It will help to make the strategy on point.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"the-following-are-some-search-trends-that-you-can-keep-in-mind-while-making-any-ppc-marketing-strategy\"><\/span><strong>The following are some search trends that you can keep in mind while making any PPC marketing strategy.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Searches containing \u2018Black Friday\u2019 ramp up around two weeks before Black Friday, with the volume growing day on the day until Black Friday itself<\/li>\n<li>Searches containing \u2018for him,\u2019 \u2018for her, and \u2018for kids\u2019 increase from November, as people start to look for Christmas presents. 1 in 5 people surveyed by Google aims to have started their Christmas shopping two months before Christmas.<\/li>\n<li>Searches for \u2018presents\u2019 and \u2018gifts\u2019 increase after Black Friday Weekend<\/li>\n<li>The search volume for the products can start as early as October. Be mindful this year that retail trends may not follow the norm and that any early promotions by competitors could instigate a rush into the market for many customers.<\/li>\n<li>The research found that On Black Friday itself, Branded search terms outpace non-branded, and consumers know where they want to shop. But just because you\u2019re not a well-known brand, that doesn\u2019t mean you can\u2019t build awareness. 73% of people surveyed by Google said they would be prepared to purchase something from a retailer they\u2019d never bought from before.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The days are getting shorter, and Chilling winds and blows are hitting your face. These signs indicate the arrival of the autumn season. You must have started dreaming about Christmas Eve. But to run a successful business, there are several other dates also which you should take off. Yes, it is Black Friday Marketing Strategy. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":25737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,445],"tags":[],"class_list":["post-275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-tech-trends","category-revenue-growth-hacks"],"_links":{"self":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts\/275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/comments?post=275"}],"version-history":[{"count":0,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts\/275\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media\/25737"}],"wp:attachment":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media?parent=275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/categories?post=275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/tags?post=275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}