{"id":268,"date":"2023-11-27T12:21:52","date_gmt":"2023-11-27T12:21:52","guid":{"rendered":"https:\/\/7searchppc.com\/blog\/?p=268"},"modified":"2024-11-08T12:35:02","modified_gmt":"2024-11-08T07:05:02","slug":"landing-page-for-ppc-campaign","status":"publish","type":"post","link":"https:\/\/www.7searchppc.com\/blog\/landing-page-for-ppc-campaign\/","title":{"rendered":"How Great Landing Page Can Help Your PPC Campaign?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.7searchppc.com\/blog\/landing-page-for-ppc-campaign\/#what-makes-a-great-landing-page\" >What Makes a Great Landing Page?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.7searchppc.com\/blog\/landing-page-for-ppc-campaign\/#a-clear-to-call-action-cta\" >A clear-to-call-action (CTA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.7searchppc.com\/blog\/landing-page-for-ppc-campaign\/#separation-of-the-content-section\" >Separation of the content section<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.7searchppc.com\/blog\/landing-page-for-ppc-campaign\/#clear-and-concise-text\" >Clear and concise text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.7searchppc.com\/blog\/landing-page-for-ppc-campaign\/#use-of-visual-information\" >Use of visual information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.7searchppc.com\/blog\/landing-page-for-ppc-campaign\/#appealing-colors-schemes\" >Appealing colors schemes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.7searchppc.com\/blog\/landing-page-for-ppc-campaign\/#what-is-the-purpose-of-landing-pages\" >What is the purpose of landing pages?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.7searchppc.com\/blog\/landing-page-for-ppc-campaign\/#what-should-your-landing-page-do\" >What should your landing page do?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.7searchppc.com\/blog\/landing-page-for-ppc-campaign\/#the-landing-pages-provide-the-following-advantages\" >The landing pages provide the following advantages:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.7searchppc.com\/blog\/landing-page-for-ppc-campaign\/#they-are-testable-pages\" >They are testable pages.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.7searchppc.com\/blog\/landing-page-for-ppc-campaign\/#landing-pages-can-allow-you-to-calculate-metrics-directly-linked-to-the-business-goal\" >Landing pages can allow you to calculate metrics directly linked to the business goal.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.7searchppc.com\/blog\/landing-page-for-ppc-campaign\/#what-are-your-commitments\" >What are your commitments?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.7searchppc.com\/blog\/landing-page-for-ppc-campaign\/#what-is-your-budget\" >What is your budget?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.7searchppc.com\/blog\/landing-page-for-ppc-campaign\/#your-landing-page-creator\" >Your landing page creator<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.7searchppc.com\/blog\/landing-page-for-ppc-campaign\/#depth-of-the-landing-pages\" >Depth of the landing pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.7searchppc.com\/blog\/landing-page-for-ppc-campaign\/#customization-of-your-landing-pages\" >Customization of your landing pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.7searchppc.com\/blog\/landing-page-for-ppc-campaign\/#ppc-campaigns-you-run\" >PPC campaigns you run<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.7searchppc.com\/blog\/landing-page-for-ppc-campaign\/#competitors\" >Competitors<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.7searchppc.com\/blog\/landing-page-for-ppc-campaign\/#examples-of-landing-pages\" >Examples of landing pages<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.7searchppc.com\/blog\/landing-page-for-ppc-campaign\/#the-following-are-some-examples-of-landing-pages\" >The following are some examples of landing pages.<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>You can easily understand the landing pages as web pages that you can visit or land on while surfing the internet. They are developed with the <b>intention of advertising<\/b> and generating conversion and leads. These are stand-alone pages distinct from their main website. The landing page can help you with the following.<\/p>\n<ul>\n<li>They can improve paid search campaigns.<\/li>\n<li>Landing pages increase conversion.<\/li>\n<li>They generate data insights.<\/li>\n<\/ul>\n<p>As landing pages are a strong indicator of PPC campaigns and increase the conversion rate, you should make them great.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-makes-a-great-landing-page\"><\/span>What Makes a Great Landing Page?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The landing pages provide a crucial first impression to the visitor of your website. This impression can make a visitor think about whether to connect further or not. Therefore it is essential to make the landing pages interesting and engaging.<\/p>\n<p>You can keep the following points in your mind while making remarkable landing pages.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"a-clear-to-call-action-cta\"><\/span><strong>A clear-to-call-action (CTA)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The main objective of every landing page is to convince the user to take action. Actions include actions in any form whether, it is downloading a file, contacting the seller, or making a purchase. You should note that an easy, simple, and straightforward<strong> CTA<\/strong> will increase the\u00a0possibility of conversion.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"separation-of-the-content-section\"><\/span><strong>Separation of the content section<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Each content section on the landing pages should have its own space. You can use white space, images, and backgrounds to provide visual separation on the landing pages to ensure that visitors will not get distracted during their stay.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"clear-and-concise-text\"><\/span><strong>Clear and concise text<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Easy and legible content on your landing page can increase the chances of success of your business. It would be best to use readable fonts, and proper space between two lines while writing the content for your website and landing page. Content should be on point and effective while reading as it leaves a positive impact and looks better.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"use-of-visual-information\"><\/span><strong>Use of visual information<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The use of images, along with text, can put forward your message more effectively. You can use captioned photos, charts, diagrams, or infographics to convey your message more efficiently.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"appealing-colors-schemes\"><\/span><strong>Appealing colors schemes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You should use user-friendly colors while making any landing page or website. Using color coding navigation and a high contrast ratio is an easy way to boost UX.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-is-the-purpose-of-landing-pages\"><\/span>What is the purpose of landing pages?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A landing page will help you drive traffic, build your brand, and improve your SEO. It can form part of an effective pay-per-click strategy. Almost 68% of B2B business houses use landing pages to generate leads for future conversion. You should not direct these clicks toward the homepage. The landing page should lead the buyer to a specific product, service, or offer and convince them to take action. These pages can turn out to be an excellent opportunity to create conversion and build a consumer base.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-should-your-landing-page-do\"><\/span>What should your landing page do?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-1026 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2023\/11\/landing-page-convert.jpg\" alt=\"landing page convert\" width=\"870\" height=\"380\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2023\/11\/landing-page-convert.jpg 870w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2023\/11\/landing-page-convert-300x131.jpg 300w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2023\/11\/landing-page-convert-768x335.jpg 768w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"the-landing-pages-provide-the-following-advantages\"><\/span><strong>The landing pages provide the following advantages:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>A landing page can help to increase conversion.<\/li>\n<li>Landing pages can help you boost your conversion rate and better experience for the user.<\/li>\n<li>They can provide additional insight into the targeted audience.<\/li>\n<li>Creating a landing page with a pipeline of the offer may help you track the topics or offers converted at the highest rate.<\/li>\n<li>They can help you to grow your email subscriber list.<\/li>\n<\/ul>\n<p>In exchange for the information you offer on your landing page, you ask the visitor for their names and email IDs. This exchange of information may help you to grow your email subscriber list more quickly.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"they-are-testable-pages\"><\/span><strong>They are testable pages<\/strong>.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The landing pages provide a fantastic opportunity to make the page more creative and test out different UX and graphic designs that suit your visual and text and look more eye-catching to the page\u2019s visitor.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"landing-pages-can-allow-you-to-calculate-metrics-directly-linked-to-the-business-goal\"><\/span><strong>Landing pages can allow you to calculate metrics directly linked to the business goal.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you have created a landing page, specifically for the marketing of your products or services, you can use that page to calculate the metrics linked with the business\u2019s objective.<\/p>\n<ul>\n<li>They add context to the offer given by the business houses.<\/li>\n<li>Landing pages can help you to make a good impression and brand value of a product.<\/li>\n<\/ul>\n<p>A well-designed landing page may help you to attract new visitors and turn them into profitable leads.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-are-your-commitments\"><\/span>What are your commitments?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While building a landing page, you should make some commitments to the visitors of your landing pages and website. It will help them to develop their trust, which will ultimately be fruitful for you. It would help if you kept the fact in your mind that visitor action is nothing but a reflection of your commitment. You should keep the following points in mind while committing your visitor.<\/p>\n<ul>\n<li>Visitors want to know your value proposition before taking any action. You can educate them about yourself on the landing page itself. But you are required to do so very effectively and efficiently as the time limit you have is too little. Try to make your landing page such that will make the visitors feel like they are in the right place. You should make your landing page as well as your website more legible and attractive. While making any landing page, you should be aware that you have significantly less time to make the visitor familiar with your product and services. They may not read your full-fleshed content; therefore, you should try to concise your text and make it sweet and simple.<\/li>\n<li>Building trust in any relationship is a lifelong process. In business, it definitely can not happen on the landing pages. It would be best if you make your visitors trust you to engage with you in the future. You can make them trust you by providing them with many proofs such as social proofs, customer reviews, your establishment address, phone numbers, etc.<\/li>\n<li>You should take proper feedback and work on your lacking.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"what-is-your-budget\"><\/span>What is your budget?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The budget for making any landing pages is entirely dependent on the following facts:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"your-landing-page-creator\"><\/span><strong>Your landing page creator<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you have decided to make a landing page, you should be clear about whom you want to make it. You have several options to choose from, such as In house creator, freelancer, and PPC landing page company.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"depth-of-the-landing-pages\"><\/span><strong>Depth of the landing pages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The type of landing pages you want to create will impact the cost of that. You have to decide on your own how many features and how much information you want on your landing pages.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"customization-of-your-landing-pages\"><\/span><strong>Customization of your landing pages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you decide to make a landing page, you can choose to use customized designs or templates.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"ppc-campaigns-you-run\"><\/span><b>PPC campaigns<\/b> <strong>you run<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Most companies don\u2019t run just one <a href=\"https:\/\/www.7searchppc.com\/\"><strong>PPC campaign<\/strong><\/a>, and if you run multiple PPC campaigns, then the landing page will cost you more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"competitors\"><\/span><strong>Competitors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you want to make your landing pages stand out from your competitors, you may be required to pay some extra bucks to the professionals.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"examples-of-landing-pages\"><\/span>Examples of landing pages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"the-following-are-some-examples-of-landing-pages\"><\/span><strong>The following are some examples of landing pages.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li>Lyft<\/li>\n<li>The Professional Wingman<\/li>\n<li>Muck Rack<\/li>\n<li>Cigital<\/li>\n<li>Khan Academy<\/li>\n<li>Club W<\/li>\n<li>Codecademy<\/li>\n<li>Poached<\/li>\n<li>Breather<\/li>\n<li>Start-Up Institute<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>You can easily understand the landing pages as web pages that you can visit or land on while surfing the internet. They are developed with the intention of advertising and generating conversion and leads. These are stand-alone pages distinct from their main website. The landing page can help you with the following. They can improve [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[446,2],"tags":[54,65,64],"class_list":["post-268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced-strategies","category-digital-marketing-insights","tag-landing-page","tag-landing-page-converting","tag-ppc-campaign"],"_links":{"self":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts\/268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/comments?post=268"}],"version-history":[{"count":0,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts\/268\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media\/2257"}],"wp:attachment":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media?parent=268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/categories?post=268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/tags?post=268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}