{"id":26704,"date":"2025-11-11T18:21:37","date_gmt":"2025-11-11T12:51:37","guid":{"rendered":"https:\/\/www.7searchppc.com\/blog\/?p=26704"},"modified":"2025-11-11T18:21:37","modified_gmt":"2025-11-11T12:51:37","slug":"postback-tracking","status":"publish","type":"post","link":"https:\/\/www.7searchppc.com\/blog\/postback-tracking\/","title":{"rendered":"How to Use Postback Tracking for Smarter Ad Performance with 7SearchPPC"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.7searchppc.com\/blog\/postback-tracking\/#before-you-begin-postback-tracking-on-7searchppc\" >Before You Begin Postback Tracking on 7SearchPPC<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.7searchppc.com\/blog\/postback-tracking\/#a-solid-understanding-of-the-7searchppc-postback-url-feature\" >A Solid Understanding of the 7SearchPPC Postback URL Feature<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.7searchppc.com\/blog\/postback-tracking\/#an-advertiser-account-on-7searchppc\" >An Advertiser Account on 7SearchPPC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.7searchppc.com\/blog\/postback-tracking\/#a-tracker-of-your-choice\" >A Tracker of Your Choice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.7searchppc.com\/blog\/postback-tracking\/#a-little-time-and-patience\" >A Little Time and Patience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.7searchppc.com\/blog\/postback-tracking\/#how-to-implement-postback-tracking-on-7searchppc\" >How to Implement Postback Tracking on 7SearchPPC<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.7searchppc.com\/blog\/postback-tracking\/#step-1-sign-in-to-your-advertiser-account-using-your-credentials\" >Step 1: Sign In to Your Advertiser Account Using Your Credentials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.7searchppc.com\/blog\/postback-tracking\/#step-2-tracker-setup-script-conversion-tracking-lander-offer-sources\" >Step 2. Tracker Setup (Script, Conversion Tracking, Lander, Offer Sources)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.7searchppc.com\/blog\/postback-tracking\/#step-3-copy-the-postback-url-from-your-tracking-section-on-the-7searchppc-advertiser-dashboard\" >Step 3: Copy the Postback URL from Your Tracking Section on the 7SearchPPC Advertiser Dashboard<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.7searchppc.com\/blog\/postback-tracking\/#step-4-paste-the-postback-url-into-the-traffic-channels-and-replace-the-macrostokens\" >Step 4: Paste the Postback URL into the Traffic Channels and Replace the Macros\/Tokens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.7searchppc.com\/blog\/postback-tracking\/#step-5-add-additional-parameters-macros\" >Step 5: Add Additional Parameters (Macros)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.7searchppc.com\/blog\/postback-tracking\/#step-6-set-your-offer\" >Step 6: Set Your Offer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.7searchppc.com\/blog\/postback-tracking\/#step-7-create-a-campaign-at-tracker-to-obtain-the-destination-url\" >Step 7: Create a Campaign at Tracker to Obtain the Destination URL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.7searchppc.com\/blog\/postback-tracking\/#step-8-use-the-trackers-destination-url-for-your-ad-campaign\" >Step 8: Use the Tracker&#8217;s Destination URL for Your Ad Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.7searchppc.com\/blog\/postback-tracking\/#step-9-launch-your-ad-campaign\" >Step 9: Launch Your Ad Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.7searchppc.com\/blog\/postback-tracking\/#step-10-test-your-conversion-tracking-setup-for-accuracy\" >Step 10: Test Your Conversion Tracking Setup for Accuracy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.7searchppc.com\/blog\/postback-tracking\/#step-11-track-conversions-in-real-time-with-postback-url-data\" >Step 11: Track Conversions in Real-Time with Postback URL Data<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.7searchppc.com\/blog\/postback-tracking\/#how-to-troubleshoot-common-postback-tracking-issues-on-7searchppc\" >How to Troubleshoot Common Postback Tracking Issues on 7SearchPPC<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.7searchppc.com\/blog\/postback-tracking\/#check-if-the-postback-url-is-correctly-copied\" >Check if the Postback URL is Correctly Copied<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.7searchppc.com\/blog\/postback-tracking\/#verify-that-the-tracking-parameters-match\" >Verify That the Tracking Parameters Match<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.7searchppc.com\/blog\/postback-tracking\/#ensure-the-destination-url-is-accurately-pasted\" >Ensure the Destination URL is Accurately Pasted<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.7searchppc.com\/blog\/postback-tracking\/#test-the-postback-manually\" >Test the Postback Manually<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.7searchppc.com\/blog\/postback-tracking\/#data-delay-from-server-to-server\" >Data Delay from Server-to-Server<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.7searchppc.com\/blog\/postback-tracking\/#conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.7searchppc.com\/blog\/postback-tracking\/#frequently-asked-questions-faqs\" >Frequently Asked Questions (FAQs)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.7searchppc.com\/blog\/postback-tracking\/#what-is-postback-tracking-on-7searchppc\" >What is postback tracking on 7SearchPPC?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.7searchppc.com\/blog\/postback-tracking\/#do-i-need-to-use-a-specific-tracker-for-postback-tracking\" >Do I need to use a specific tracker for postback tracking?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.7searchppc.com\/blog\/postback-tracking\/#how-do-i-get-started-with-postback-url-tracking-on-7searchppc\" >How do I get started with postback URL tracking on 7SearchPPC?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.7searchppc.com\/blog\/postback-tracking\/#how-do-i-test-my-postback-tracking-setup-on-7searchppc\" >How do I test my postback tracking setup on 7SearchPPC?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.7searchppc.com\/blog\/postback-tracking\/#what-should-i-do-if-conversions-arent-showing-up\" >What should I do if conversions aren&#8217;t showing up?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.7searchppc.com\/blog\/postback-tracking\/#is-there-a-delay-in-seeing-conversion-data\" >Is there a delay in seeing conversion data?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>Alright, you have got the basics of 7SearchPPC\u2019s postback URL down \u2014 you know it helps track conversions more accurately without relying on cookies. But now comes the real question: how do you actually set it up in your ad campaigns? That\u2019s where most <a href=\"https:\/\/www.7searchppc.com\/advertisers\">advertisers<\/a> pause for a second. It can look a bit technical at first, but once you get the hang of it, it\u2019s actually pretty simple.<\/p>\n<p>In this blog, we\u2019ll walk you through how to set up Postback Tracking on 7SearchPPC in the easiest way possible. No confusing steps, just a clear process to help you track your performance better and make smarter decisions for your ads.<\/p>\n<p style=\"text-align: center;\"><a class=\"custom-button\" href=\"https:\/\/www.7searchppc.com\/register\/?utm_source=Organic&amp;utm_medium=Blog&amp;utm_campaign=postback-tracking\" target=\"_blank\" rel=\"noopener\">Set Up Postback Tracking &amp; Boost Your Ad ROI Instantly!<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"before-you-begin-postback-tracking-on-7searchppc\"><\/span>Before You Begin Postback Tracking on 7SearchPPC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here is a checklist before you begin implementing server-to-server tracking on 7SearchPPC. It will help ensure you have everything in place.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"a-solid-understanding-of-the-7searchppc-postback-url-feature\"><\/span>A Solid Understanding of the 7SearchPPC Postback URL Feature<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before you jump in, make sure you have a clear idea of what 7SearchPPC\u2019s postback URL is and how this feature actually works. Once you have a solid understanding of it, setting it up becomes much easier and more effective.<\/p>\n<p><em><strong>Learn more here: <a href=\"https:\/\/www.7searchppc.com\/blog\/postback-url\/\">Meet 7SearchPPC\u2019s Postback URL<\/a><\/strong><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"an-advertiser-account-on-7searchppc\"><\/span>An Advertiser Account on 7SearchPPC<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You will need an active advertiser account to get started. If you don\u2019t have one yet, <a href=\"https:\/\/www.7searchppc.com\/register\/\">sign up<\/a>\u2014it just takes a few minutes. Your advertiser account is where you\u2019ll set up and manage your campaigns, access the postback tracking settings, and track your ad performance.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"a-tracker-of-your-choice\"><\/span>A Tracker of Your Choice<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To make postback tracking work smoothly, you\u2019ll need a tracker. It helps you record each conversion and all the performance insights of your campaigns in real time. Choose one that fits your budget and needs; even a basic one will do the job.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"a-little-time-and-patience\"><\/span>A Little Time and Patience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Setting up postback URL tracking is not tough at 7SearchPPC, but it does need a bit of your time, attention, and patience to follow each step carefully. Once everything is in place, you\u2019ll be glad you did\u2014it\u2019ll save hours of manual tracking later.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-to-implement-postback-tracking-on-7searchppc\"><\/span>How to Implement Postback Tracking on 7SearchPPC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To integrate postback URL tracking on 7SearchPPC to get detailed campaign insights, you need to follow a step-by-step process. What are those steps? Check them out below.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-1-sign-in-to-your-advertiser-account-using-your-credentials\"><\/span>Step 1: Sign In to Your Advertiser Account Using Your Credentials<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-26708 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Advertiser-Login-.png\" alt=\"Advertiser Login\" width=\"850\" height=\"388\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Advertiser-Login-.png 850w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Advertiser-Login--300x137.png 300w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Advertiser-Login--768x351.png 768w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Advertiser-Login--680x310.png 680w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Advertiser-Login--200x91.png 200w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Advertiser-Login--20x9.png 20w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p>The first step is to log in to your 7SearchPPC advertiser account. To do so:<\/p>\n<ul>\n<li>Visit <a href=\"https:\/\/www.7searchppc.com\">7searchppc.com<\/a>.<\/li>\n<li>Click the &#8220;Login&#8221; button in the top right corner.<\/li>\n<li>Select &#8220;As an Advertiser&#8221; and click &#8220;Continue.&#8221;<\/li>\n<li>Enter your email address and password, then click &#8220;Log In.&#8221;<\/li>\n<\/ul>\n<p>This will give you access to your dashboard and the tools necessary to set up postback tracking for your ad campaigns.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-2-tracker-setup-script-conversion-tracking-lander-offer-sources\"><\/span>Step 2. Tracker Setup (Script, Conversion Tracking, Lander, Offer Sources)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-26709 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Tracker-.png\" alt=\"Tracker\" width=\"850\" height=\"395\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Tracker-.png 850w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Tracker--300x139.png 300w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Tracker--768x357.png 768w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Tracker--680x316.png 680w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Tracker--200x93.png 200w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Tracker--20x9.png 20w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p>Here, you\u2019ll need to choose a tracker that suits your needs. Setting it up typically involves adding a tracking script, enabling conversion tracking, and defining your lander and offer sources. Every tracker might have a slightly different setup, so make sure to follow the instructions for the one you\u2019ve picked. To help you better understand this step (or the next step), we have used the &#8216;Redtrack&#8217; tracker as an example.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-3-copy-the-postback-url-from-your-tracking-section-on-the-7searchppc-advertiser-dashboard\"><\/span>Step 3: Copy the Postback URL from Your Tracking Section on the 7SearchPPC Advertiser Dashboard<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-26710 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Copy-the-Postback-URL.png\" alt=\"Copy Postback URL\" width=\"850\" height=\"392\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Copy-the-Postback-URL.png 850w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Copy-the-Postback-URL-300x138.png 300w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Copy-the-Postback-URL-768x354.png 768w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Copy-the-Postback-URL-680x314.png 680w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Copy-the-Postback-URL-200x92.png 200w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Copy-the-Postback-URL-20x9.png 20w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p>Navigate to the tracking section of your 7SearchPPC advertiser account and locate the Postback URL. Copy this URL, as you&#8217;ll need to use it in the next step.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-4-paste-the-postback-url-into-the-traffic-channels-and-replace-the-macrostokens\"><\/span>Step 4: Paste the Postback URL into the Traffic Channels and Replace the Macros\/Tokens<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26711 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Paste-the-Postback-URL.png\" alt=\"Paste the Postback URL\" width=\"850\" height=\"395\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Paste-the-Postback-URL.png 850w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Paste-the-Postback-URL-300x139.png 300w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Paste-the-Postback-URL-768x357.png 768w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Paste-the-Postback-URL-680x316.png 680w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Paste-the-Postback-URL-200x93.png 200w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Paste-the-Postback-URL-20x9.png 20w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p>Once you have copied the postback URL, paste it into the traffic channels section of your tracker. (If you&#8217;re using a different tracker than &#8216;Redtrack,&#8217; the section name might differ.) You&#8217;ll need to replace 7SearchPPC\u2019s macros, like CLICK_ID and PAYOUT, with the corresponding macros in your tracker (such as REF_ID and OFFER_PAYOUT).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-5-add-additional-parameters-macros\"><\/span>Step 5: Add Additional Parameters (Macros)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26712 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Add-Additional-Parameters.png\" alt=\"Add Additional Parameters\" width=\"850\" height=\"402\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Add-Additional-Parameters.png 850w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Add-Additional-Parameters-300x142.png 300w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Add-Additional-Parameters-768x363.png 768w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Add-Additional-Parameters-680x322.png 680w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Add-Additional-Parameters-200x95.png 200w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Add-Additional-Parameters-20x9.png 20w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p>Now that you\u2019ve pasted the URL, it\u2019s time to add any necessary parameters. These additional parameters are the placeholders in your postback URL that will hold specific data.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-6-set-your-offer\"><\/span>Step 6: Set Your Offer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26713 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Set-Your-Offer.png\" alt=\"Set Your Offer\" width=\"850\" height=\"403\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Set-Your-Offer.png 850w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Set-Your-Offer-300x142.png 300w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Set-Your-Offer-768x364.png 768w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Set-Your-Offer-680x322.png 680w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Set-Your-Offer-200x95.png 200w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Set-Your-Offer-20x9.png 20w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p>Next, you need to add the offer details to your tracker. Go to the \u201cOffers\u201d section in your tracker and enter all the required information to ensure the offer is properly set up.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-7-create-a-campaign-at-tracker-to-obtain-the-destination-url\"><\/span>Step 7: Create a Campaign at Tracker to Obtain the Destination URL<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26714 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Create-a-Campaign.png\" alt=\"Create a Campaign\" width=\"850\" height=\"399\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Create-a-Campaign.png 850w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Create-a-Campaign-300x141.png 300w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Create-a-Campaign-768x361.png 768w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Create-a-Campaign-680x319.png 680w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Create-a-Campaign-200x94.png 200w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Create-a-Campaign-20x9.png 20w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p>It\u2019s time to create a campaign within your tracker to get the destination URL. This URL will be the final destination to which your traffic is sent after clicking on your ad. The tracker will generate this for you once you\u2019ve set up the campaign details.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-8-use-the-trackers-destination-url-for-your-ad-campaign\"><\/span>Step 8: Use the Tracker&#8217;s Destination URL for Your Ad Campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26715 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Trackers-Destination-URL.png\" alt=\"Tracker&#039;s Destination URL\" width=\"850\" height=\"391\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Trackers-Destination-URL.png 850w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Trackers-Destination-URL-300x138.png 300w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Trackers-Destination-URL-768x353.png 768w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Trackers-Destination-URL-680x313.png 680w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Trackers-Destination-URL-200x92.png 200w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Trackers-Destination-URL-20x9.png 20w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p>To create an ad campaign in your 7SearchPPC advertiser dashboard, follow these steps:<\/p>\n<ol>\n<li>Click the &#8220;Campaigns&#8221; button on the left-side menu to start your campaign creation process.<\/li>\n<li>Tap the &#8220;Create Campaign&#8221; button, then choose your desired <a href=\"https:\/\/www.7searchppc.com\/blog\/online-ads-an-overview-of-online-ad-format\/\">ad format<\/a> from options like text, banner, popunder, in-page push, or native, then click on &#8220;Start&#8221; to continue.\u200b\u200b<\/li>\n<li>On the campaign creation page, fill in all campaign details:\n<ul>\n<li>Campaign category<\/li>\n<li>Campaign name<\/li>\n<li>Ad title and description<\/li>\n<li>Other settings like device targeting, GEO targeting, operating systems, bidding model (CPC or CPM), and daily budget<\/li>\n<li>Upload ad creatives if required<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>After that, take the destination URL you just received from your tracker and paste it into the &#8216;Destination URL&#8217; field in your 7SearchPPC ad campaign setup.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-9-launch-your-ad-campaign\"><\/span>Step 9: Launch Your Ad Campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26716 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Launch-Your-Ad-Campaign.png\" alt=\"Launch Your Ad Campaign\" width=\"850\" height=\"373\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Launch-Your-Ad-Campaign.png 850w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Launch-Your-Ad-Campaign-300x132.png 300w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Launch-Your-Ad-Campaign-768x337.png 768w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Launch-Your-Ad-Campaign-680x298.png 680w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Launch-Your-Ad-Campaign-200x88.png 200w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Launch-Your-Ad-Campaign-20x9.png 20w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p>Once everything is set up, it\u2019s time to launch your ad campaign on 7SearchPPC. Make sure you\u2019ve double-checked everything before hitting the \u201cSubmit\u201d button! After you hit that button, our team at 7SearchPPC will quickly review your ad campaign and approve it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-10-test-your-conversion-tracking-setup-for-accuracy\"><\/span>Step 10: Test Your Conversion Tracking Setup for Accuracy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26717 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Conversion-Tracking-Setup.png\" alt=\"Conversion Tracking Setup\" width=\"850\" height=\"402\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Conversion-Tracking-Setup.png 850w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Conversion-Tracking-Setup-300x142.png 300w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Conversion-Tracking-Setup-768x363.png 768w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Conversion-Tracking-Setup-680x322.png 680w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Conversion-Tracking-Setup-200x95.png 200w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Conversion-Tracking-Setup-20x9.png 20w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p>Finally, before you sit back and relax, make sure your conversion tracking is working properly. To do that, you need to run a small test.<\/p>\n<ol>\n<li>Navigate to the &#8220;Tracking&#8221; option on the left side of your advertiser dashboard and click on it.<\/li>\n<li>The Conversion Tracking page will open. Click on &#8220;Test Conversion&#8221;, which is located right below it.<\/li>\n<li>Paste the &#8220;Destination URL&#8221; and click on &#8220;Test Conversion&#8221;.<\/li>\n<li>You will be redirected to the page where you want the conversion to take place. Complete the desired action (e.g., make a purchase, fill out a form, etc.).<\/li>\n<li>Return to the same page.<\/li>\n<\/ol>\n<p>If the conversion is tracked correctly, you&#8217;ll see: &#8220;Test Conversions Tracked: 1&#8221; (or an incremented count). This means 7SearchPPC successfully received your conversion data.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"step-11-track-conversions-in-real-time-with-postback-url-data\"><\/span>Step 11: Track Conversions in Real-Time with Postback URL Data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26718 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Track-Conversions-in-Real-Time.png\" alt=\"Track Conversions in Real-Time\" width=\"850\" height=\"322\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Track-Conversions-in-Real-Time.png 850w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Track-Conversions-in-Real-Time-300x114.png 300w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Track-Conversions-in-Real-Time-768x291.png 768w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Track-Conversions-in-Real-Time-680x258.png 680w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Track-Conversions-in-Real-Time-200x76.png 200w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/11\/Track-Conversions-in-Real-Time-20x8.png 20w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/p>\n<p>After completing the setup, your postback URL will automatically send real-time conversion data to both your tracker and the 7SearchPPC ad network.<\/p>\n<p>On 7SearchPPC, you can view the campaign insights by clicking the &#8216;Statistics&#8217; option available on the left side of your dashboard.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-to-troubleshoot-common-postback-tracking-issues-on-7searchppc\"><\/span>How to Troubleshoot Common Postback Tracking Issues on 7SearchPPC<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you are new to postback tracking, it is common to encounter issues. You can efficiently troubleshoot these problems by following the guidelines outlined below.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"check-if-the-postback-url-is-correctly-copied\"><\/span>Check if the Postback URL is Correctly Copied<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sometimes, even a small mistake when copying your postback URL can break the entire conversion or ad tracking process. Double-check that the S2S URL you copied from your 7SearchPPC advertiser dashboard is correct, and make sure it matches exactly \u2014 with no typos or extra spaces.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"verify-that-the-tracking-parameters-match\"><\/span>Verify That the Tracking Parameters Match<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Incorrect or mismatched parameters are a common reason conversions don\u2019t show up. Ensure both your ad network and tracker use the same tokens (like `{click_id}`). If they don\u2019t match, data won\u2019t pass correctly between servers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"ensure-the-destination-url-is-accurately-pasted\"><\/span>Ensure the Destination URL is Accurately Pasted<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You should also check that the destination URL copied from the tracker and pasted during the ad campaign setup process on 7SearchPPC is correct.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"test-the-postback-manually\"><\/span>Test the Postback Manually<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before going live, always test your postback link manually. You can simulate a conversion using a test conversion to see if it\u2019s firing properly. This simple step helps you spot and fix issues early without affecting real campaign data.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"data-delay-from-server-to-server\"><\/span>Data Delay from Server-to-Server<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sometimes, everything\u2019s set up correctly\u2014but conversions still don\u2019t appear instantly. This can happen due to server-to-server delays. Wait a few minutes and refresh your dashboard.<\/p>\n<p><em>If you are still encountering issues with postback tracking on 7SearchPPC, we want to assure you that our dedicated support team is available 24\/7 to assist you. We understand the importance of seamless performance tracking for the success of your campaigns, and our team is ready to provide timely solutions and guidance to resolve any challenges you may be facing. Please don\u2019t hesitate to <a href=\"https:\/\/www.7searchppc.com\/contact\">reach out to us<\/a> at any time for assistance.<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Setting up postback tracking on 7SearchPPC is a straightforward process that can significantly improve how you track and optimize your ad campaigns. By following the simple steps outlined in this blog, you can ensure accurate conversion tracking and gain valuable insights in real time. This will help you make data-driven decisions, optimize ad performance, and ultimately <a href=\"https:\/\/www.7searchppc.com\/blog\/increase-roas\/\">increase your return on ad spend<\/a>. Just take your time, test your setup, and watch your campaigns perform smarter!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"frequently-asked-questions-faqs\"><\/span>Frequently Asked Questions (FAQs)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"what-is-postback-tracking-on-7searchppc\"><\/span>What is postback tracking on 7SearchPPC?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong> Postback tracking is a server-to-server tracking (S2S) method that lets you track conversions (like purchases or sign-ups) in real time without relying on cookies. It helps you measure your ad campaign performance more accurately.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"do-i-need-to-use-a-specific-tracker-for-postback-tracking\"><\/span>Do I need to use a specific tracker for postback tracking?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans. <\/strong>No, you can use any tracker of your choice as long as it supports postback tracking. Popular trackers include RedTrack, Voluum, or Binom.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"how-do-i-get-started-with-postback-url-tracking-on-7searchppc\"><\/span>How do I get started with postback URL tracking on 7SearchPPC?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans. <\/strong>First, create a 7SearchPPC advertiser account. Then, choose a tracker, copy the postback URL from your 7SearchPPC dashboard, and set it up in your tracker. You will receive a destination URL, which you should paste during the ad campaign setup process on 7SearchPPC before launching your campaign.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"how-do-i-test-my-postback-tracking-setup-on-7searchppc\"><\/span>How do I test my postback tracking setup on 7SearchPPC?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans. <\/strong>To test, use the \u201cTest Conversion\u201d feature in your 7SearchPPC dashboard. Simulate a conversion by completing the desired action and checking if it\u2019s tracked correctly.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"what-should-i-do-if-conversions-arent-showing-up\"><\/span>What should I do if conversions aren&#8217;t showing up?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans. <\/strong>Double-check if the postback URL is copied correctly, the tracking parameters match, and the destination URL is properly pasted in your campaign setup. You can also manually test the postback URL.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"is-there-a-delay-in-seeing-conversion-data\"><\/span>Is there a delay in seeing conversion data?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans. <\/strong>Yes, there can be slight delays due to server-to-server data transmission. If there\u2019s a delay, wait a few minutes and refresh the dashboard to see the updated data.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Master postback tracking on 7SearchPPC and optimize every ad for smarter results!<\/p>\n","protected":false},"author":2,"featured_media":26719,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[978,498,1147,1185,39,1183],"class_list":["post-26704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-tech-trends","tag-ad-campaign","tag-ad-network","tag-conversion-optimization","tag-conversion-tracking","tag-get-more-conversion","tag-postback-tracking"],"_links":{"self":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts\/26704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/comments?post=26704"}],"version-history":[{"count":0,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts\/26704\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media\/26719"}],"wp:attachment":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media?parent=26704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/categories?post=26704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/tags?post=26704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}