{"id":23731,"date":"2025-02-18T12:42:48","date_gmt":"2025-02-18T07:12:48","guid":{"rendered":"https:\/\/www.7searchppc.com\/blog\/?p=23731"},"modified":"2026-04-07T12:11:36","modified_gmt":"2026-04-07T06:41:36","slug":"web-traffic","status":"publish","type":"post","link":"https:\/\/www.7searchppc.com\/blog\/web-traffic\/","title":{"rendered":"Maximizing Ad Targeting: The Power of Web Traffic"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.7searchppc.com\/blog\/web-traffic\/#web-traffic-got-visitors\" >Web Traffic: Got Visitors?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.7searchppc.com\/blog\/web-traffic\/#why-web-traffic-is-needed\" >Why Web Traffic is Needed<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.7searchppc.com\/blog\/web-traffic\/#indicates-that-your-efforts-are-giving-results\" >Indicates that your efforts are giving results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.7searchppc.com\/blog\/web-traffic\/#build-up-awareness-for-your-brand\" >Build up awareness for your brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.7searchppc.com\/blog\/web-traffic\/#leads-to-conversions\" >Leads to conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.7searchppc.com\/blog\/web-traffic\/#helps-in-organic-rankings\" >Helps in organic rankings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.7searchppc.com\/blog\/web-traffic\/#provides-metrics-for-improvement\" >Provides metrics for improvement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.7searchppc.com\/blog\/web-traffic\/#credibility-to-your-business\" >Credibility to your business<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.7searchppc.com\/blog\/web-traffic\/#where-does-web-traffic-come-from\" >Where Does Web Traffic Come From?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.7searchppc.com\/blog\/web-traffic\/#analyze-your-web-traffic\" >Analyze Your Web Traffic<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.7searchppc.com\/blog\/web-traffic\/#whats-the-average-time-spent-on-each-web-page\" >What&#8217;s the average time spent on each web page?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.7searchppc.com\/blog\/web-traffic\/#what-are-the-bounce-rates\" >What are the bounce rates?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.7searchppc.com\/blog\/web-traffic\/#are-the-visitors-unique-or-repeat\" >Are the visitors unique or repeat?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.7searchppc.com\/blog\/web-traffic\/#what-is-the-actual-source-of-traffic\" >What is the actual source of traffic?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.7searchppc.com\/blog\/web-traffic\/#what-do-the-most-visited-pages-say\" >What do the most visited pages say?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.7searchppc.com\/blog\/web-traffic\/#are-you-getting-desired-conversions\" >Are you getting desired conversions?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.7searchppc.com\/blog\/web-traffic\/#what-pages-have-high-exit-rates\" >What pages have high exit rates?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.7searchppc.com\/blog\/web-traffic\/#what-do-total-visits-say\" >What do total visits say?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.7searchppc.com\/blog\/web-traffic\/#stuck-with-poor-quality-traffic\" >Stuck With Poor-Quality Traffic?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.7searchppc.com\/blog\/web-traffic\/#we-recommend-the-paid-route\" >We Recommend The Paid Route<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.7searchppc.com\/blog\/web-traffic\/#demographic-targeting\" >Demographic Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.7searchppc.com\/blog\/web-traffic\/#geotargeting\" >Geotargeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.7searchppc.com\/blog\/web-traffic\/#psychographic-targeting\" >Psychographic Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.7searchppc.com\/blog\/web-traffic\/#contextual-targeting\" >Contextual Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.7searchppc.com\/blog\/web-traffic\/#advanced-targeting\" >Advanced Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.7searchppc.com\/blog\/web-traffic\/#retargeting\" >Retargeting<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.7searchppc.com\/blog\/web-traffic\/#conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.7searchppc.com\/blog\/web-traffic\/#frequently-asked-questions\" >Frequently Asked Questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.7searchppc.com\/blog\/web-traffic\/#what-is-web-traffic\" >What is web traffic?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.7searchppc.com\/blog\/web-traffic\/#what-are-the-different-sources-of-web-traffic\" >What are the different sources of web traffic?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.7searchppc.com\/blog\/web-traffic\/#what-is-considered-to-be-good-quality-web-traffic\" >What is considered to be good-quality web traffic?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.7searchppc.com\/blog\/web-traffic\/#how-to-identify-poor-quality-web-traffic\" >How to identify poor-quality web traffic?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.7searchppc.com\/blog\/web-traffic\/#what-to-do-when-you-have-poor-quality-web-traffic\" >What to do when you have poor-quality web traffic?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>Imagine you have got it all: a killer website design, trendy content that resonates with the right audience, and elements that work effortlessly. Yet, there&#8217;s a disconnect.<\/p>\n<p>Your analytics tell a story where your website is deserted, and web traffic is negligible. You&#8217;ll keep on wondering why, thinking there&#8217;s something wrong with your strategy. But is that the case?<\/p>\n<p style=\"text-align: center;\"><a class=\"custom-button\" href=\"https:\/\/www.7searchppc.com\/register\/\">Get Traffic<\/a><\/p>\n<p><strong>Website traffic<\/strong> can depend on lots of factors, and it isn&#8217;t always necessarily your fault.<\/p>\n<p>So, if you&#8217;re seeing yours drop or are confused about it, this blog is for you. We will go over what web traffic is, why it&#8217;s needed, and the multiple ways in which you can achieve it, with a special focus on paid traffic. Keep on reading to get the best out of your web traffic.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"web-traffic-got-visitors\"><\/span>Web Traffic: Got Visitors?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Think of your website as a room with no door. It&#8217;s open for all to enter, and nobody needs to knock- they can just walk right in. These visitors are your traffic. Doesn&#8217;t matter if they left after a few seconds or stayed over browsing through for an hour.<\/p>\n<p>If they like what they see, they will be called your good-quality traffic. But if they didn&#8217;t, that&#8217;s your poor-quality traffic right there. Ideally, you should be aiming for good-quality traffic.<\/p>\n<p>Web traffic refers to the total volume of users who visit and explore your website over a set period of time. It is simply a way to measure how many people are viewing your website and navigating through different web pages. You invite in this traffic through multiple different strategies, including paid, organic, and social.<\/p>\n<p>Let&#8217;s understand this with an example. Suppose you ran an ad that linked back to your website. Out of the 500 impressions it received within a day, 50 users clicked on it. These 50 users who visited your website through it will be considered your website&#8217;s traffic of the day.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-web-traffic-is-needed\"><\/span>Why Web Traffic is Needed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The question is, why would you want people to visit and come over to your website? We have a few answers:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"indicates-that-your-efforts-are-giving-results\"><\/span>Indicates that your efforts are giving results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Web traffic is an indicator that all the effort you have put into <a href=\"https:\/\/www.7searchppc.com\/advertisers\"><strong>drive traffic<\/strong><\/a> to your website is paying off. You can analyze what marketing channels are the most active in diverting visitors to your site and choose to optimize or discard the ones that don&#8217;t work.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"build-up-awareness-for-your-brand\"><\/span>Build up awareness for your brand<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When visitors land on your website, chances are, they are going to take a look around and explore your website and other content. This will build awareness for your brand, regardless of whether they make a purchase or not. Visitors will start recognizing your brand, keep it at the top of their minds, and maybe even pass it on to others.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"leads-to-conversions\"><\/span>Leads to conversions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Not every visitor you receive on your website is going to convert, but many of them will. You will either get leads, which you can then nurture into customers. Or if you&#8217;re extremely lucky, you will straightaway get conversions. The higher your pool of website visitors is, the more chance you have with potential customers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"helps-in-organic-rankings\"><\/span>Helps in organic rankings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google will take notice if your website starts receiving new traffic. They will push your website to the top of the rankings if it performs well, ultimately leading to higher <strong>organic traffic<\/strong>. Visitors will double in number, and your website will get a broader reach than before.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"provides-metrics-for-improvement\"><\/span>Provides metrics for improvement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Analyzing the web traffic can help you determine how visitors engage with your website. The pages they visit, the content they skim through, where they click the most, and where most of their session is spent. Keeping all this in mind, you can further update your content and website design to make the experience better for your visitors.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"credibility-to-your-business\"><\/span>Credibility to your business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A significant amount of <strong>increasing traffic<\/strong> is a signal that your ads, and indirectly your business, are gaining credibility.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"where-does-web-traffic-come-from\"><\/span>Where Does Web Traffic Come From?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There&#8217;s not one, but multiple ways to <strong>drive traffic<\/strong> to your website. Not all generate the same results, and it is better to quickly find strategies that work. Here&#8217;s to list a few.<\/p>\n<p><strong>Organic Traffic<\/strong> includes visitors that come from unpaid sources, such as through rankings on the SERPs. Suppose you sell customized sneakers. Now, if someone searches for the term &#8216;custom sneakers&#8217; and your website is optimized enough to show up for it, then the traffic you receive from it will be considered organic traffic.<\/p>\n<p><strong>Paid Traffic<\/strong> is when you get users to visit your website through paid ads. These can be any form of search ads, display ads, or paid social media ads that redirect users back to your website when clicked on. It is comparatively easier to work with this kind of traffic as ads are pretty targeted to your desired audience.<\/p>\n<p><strong>Social Traffic<\/strong> includes users that are directed from social media platforms. So, if someone might have come across your profile, loved your posts, and was intrigued enough to check you out, then it would constitute social traffic.<\/p>\n<p><strong>Direct Traffic<\/strong> specifies users who visit your website after directly searching for your business or products in the search bar. This kind of traffic is usually repeated traffic that is well aware of your business and is highly likely to convert into a full-on paying customer.<\/p>\n<p><strong>Email Traffic<\/strong> is the number of people who are directed to your website after clicking on a link in one of your emails. Again, these are most likely repeat visitors who have either received newsletters or promotional emails because of their supposed interest in your business.<\/p>\n<p><strong>Referral Traffic<\/strong> is users who land on your website after being redirected through a link on another website. For instance, if someone has mentioned your business in their content and linked back to you, then users can simply follow it, which would then lead them to your website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"analyze-your-web-traffic\"><\/span>Analyze Your Web Traffic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The web traffic in your hands is already a treasure, but do you know you can find some hidden gems within it? But to get there, you need to do some digging on your web traffic first. And when you do that, ask yourself-<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-23743 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/02\/Analyze-Your-Web-Traffic.png\" alt=\"Analyze Your Web Traffic\" width=\"767\" height=\"448\" title=\"\" data-sizes=\"auto\" data-srcset=\"https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/02\/Analyze-Your-Web-Traffic.png 767w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/02\/Analyze-Your-Web-Traffic-300x175.png 300w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/02\/Analyze-Your-Web-Traffic-680x397.png 680w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/02\/Analyze-Your-Web-Traffic-200x117.png 200w, https:\/\/www.7searchppc.com\/blog\/wp-content\/uploads\/2025\/02\/Analyze-Your-Web-Traffic-20x12.png 20w\" sizes=\"(max-width: 767px) 100vw, 767px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"whats-the-average-time-spent-on-each-web-page\"><\/span>What&#8217;s the average time spent on each web page?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This shows how long users stay on a web page before taking an exit. Based on your niche and page type, it might differ from one page to another. You can get insights into how each page is performing and which ones have more traffic than the others.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"what-are-the-bounce-rates\"><\/span>What are the bounce rates?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A visit is counted as a bounce when a user visits your website for few seconds and takes an exit without triggering any further request or action. Ideally speaking, a 40% bounce rate is considered to be good. But anything that reaches 60% and above is alarming.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"are-the-visitors-unique-or-repeat\"><\/span>Are the visitors unique or repeat?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Unique visitors are the ones visiting your website for the first time ever. In contrast, repeat visitors are users returning to your website after a previous session on it. It gauges how well your website is gaining reach, as well as the user&#8217;s tendency to complete a purchase during their visit.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"what-is-the-actual-source-of-traffic\"><\/span>What is the actual source of traffic?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Where does your traffic originate from? You can check whether your traffic is paid, social, direct, organic, referral, or through emails. Narrow it down to what&#8217;s working and what isn&#8217;t, and make changes accordingly.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"what-do-the-most-visited-pages-say\"><\/span>What do the most visited pages say?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Check for the pages that users visit the most. It tells you about the user&#8217;s interest in the kind of content, information, or elements that they prefer better. You can optimize this page and push it further for more reach and exposure.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"are-you-getting-desired-conversions\"><\/span>Are you getting desired conversions?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Conversion rate refers to people who take the desired action on a website. This can either be making a purchase, signing up for a newsletter, answering a form, and so on. These are direct indicators of whether your marketing efforts are meeting the right people and having them convert.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"what-pages-have-high-exit-rates\"><\/span>What pages have high exit rates?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Exit rate is the percentage of visitors who leave a specific page of the website. For content-driven pages like blogs and case studies, a 70% &#8211; 80% exit rate is expected. However, pages that are deeper down the funnel, like product and cart pages, should aim for a 20% to 40% exit rate.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"what-do-total-visits-say\"><\/span>What do total visits say?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>And obviously, the big number indicating the total number of visits you receive on your website. Make comparisons daily, weekly, or monthly to analyze the trend to see how the visits have changed over time.<\/p>\n<p>You will likely see different measures for different pages. But don&#8217;t get alarmed just yet. Depending on what your industry is, the stage of business you are in, and the type of page we are talking about, results can vary by a long shot. Align everything with your marketing efforts and compare with industry standards to get a clear picture of where you stand.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"stuck-with-poor-quality-traffic\"><\/span>Stuck With Poor-Quality Traffic?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We know how much time and effort it takes to build up quality web traffic through unpaid means. But does that mean your website should settle with low traffic and your business should take the hit? Definitely not. <a href=\"https:\/\/www.7searchppc.com\/blog\/paid-traffic-vs-organic\/\"><strong>Paid traffic<\/strong><\/a> is an approach you can take to build web traffic quickly.<\/p>\n<p>Firstly, here&#8217;s how you can check if your traffic is actually poor quality.<\/p>\n<ul>\n<li>Bounce rate is 60% or higher (also depends on the page and type of visitor)<\/li>\n<li>Low conversion rates compared to overall traffic (can indicate poor quality of traffic)<\/li>\n<li>Average session of visitors on the website is below 2 minutes (can result in your website ranking lower)<\/li>\n<li>Declining trend of total visits<\/li>\n<li>Exit rate that sits above 30%<\/li>\n<li>Percentage of returning visitors is lower than 30%<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"we-recommend-the-paid-route\"><\/span>We Recommend The Paid Route<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You&#8217;ve probably heard about paid traffic before. Some love it for its results, others don&#8217;t find much difference using it. In reality, paid methods do get you good-quality traffic when used correctly.<\/p>\n<p>Paid traffic essentially includes users who have converted through <a href=\"https:\/\/www.7searchppc.com\/blog\/online-ads-an-overview-of-online-ad-format\/\"><strong>online ads<\/strong><\/a>. You run your campaigns through ad networks, make them reach users on different parts of the internet, and direct them back to your website by adding a link.<\/p>\n<p>Here, targeting plays an extremely crucial role. Quality traffic comes from how relevant your visitors are to your business. Once you convey your message to users who are actually interested in it, web traffic will naturally increase. So, it needs to be spot-on and should be based entirely on where your target audience is.<\/p>\n<p>Advertising networks continue to one-up their targeting features to help advertisers better reach their target market. Following are the ways based on which you can target your advertisements.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"demographic-targeting\"><\/span>Demographic Targeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Demographic targeting involves targeting ads based on certain ranges of age, gender, income, and other standard demographics of the target market. Such tailored ads are often personalized and depict how a business can help the viewers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"geotargeting\"><\/span>Geotargeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Geotargeting allows advertisers to target ads based on their location. It can be used to drive in-store traffic by targeting customers within a certain radius of the store. You can also promote regional products that aren&#8217;t available anywhere else or only target regions where you get the most quality traffic from.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"psychographic-targeting\"><\/span>Psychographic Targeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It focuses on targeting ads based on the online behavior, interests, values, lifestyle, and preferences of the users. It makes an effort to connect ads with the audience by studying their beliefs and attitudes and aligning them with them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"contextual-targeting\"><\/span>Contextual Targeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Contextual targeting works by placing ads based on the context of the web page. This way, you can reach an audience who has actively displayed an active interest in related products and services and get them to check out your website as well.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"advanced-targeting\"><\/span>Advanced Targeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Advanced targeting makes use of the latest technological tactics to reach the right users. This can include targeting only a certain type of device (computer, mobile, tablet, TV screens) and OS like Android and iOS.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"retargeting\"><\/span>Retargeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Retargeting helps you target people who have already interacted with your business or website once and are already familiar with it. It works on browser cookies that collect data from the users and target them based on their behavior.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>And that&#8217;s a wrap. Web traffic is a complicated thing at first, but once you get the hang of it, you will be able to achieve it quite easily. It&#8217;s about time you realize how important of a metric this is to carry your business forward. A constant downward trend of web traffic is a cause of alarm, and that is when you need to reevaluate every bit of it. Understand how users engage with your website, what page they spend most of their time on, and how you can make them get the very best experience.<\/p>\n<p>Always aim for high-quality traffic, and conversions will eventually follow.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"frequently-asked-questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"what-is-web-traffic\"><\/span>What is web traffic?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong>\u00a0Web traffic refers to the number of users who visit a website for a certain time period.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"what-are-the-different-sources-of-web-traffic\"><\/span>What are the different sources of web traffic?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong>\u00a0Web traffic can come through paid advertising channels, social media platforms, organic website rankings, direct searches, email conversions, and clicks on referral links.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"what-is-considered-to-be-good-quality-web-traffic\"><\/span>What is considered to be good-quality web traffic?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong>\u00a0Good quality traffic refers to visitors on your website who align with your target audience, engage with your content, follow a consistent growing pattern, and have the potential to be turned into customers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"how-to-identify-poor-quality-web-traffic\"><\/span>How to identify poor-quality web traffic?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong>\u00a0Higher bounce rates, low conversion rates, low average session websites, high exit rates, and lower percentage of returning visitors are signs of poor quality web traffic.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"what-to-do-when-you-have-poor-quality-web-traffic\"><\/span>What to do when you have poor-quality web traffic?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Ans.<\/strong>\u00a0When you experience poor-quality traffic, analyze your website&#8217;s content and promotional strategy. Work on your SEO, use paid methods to target only the relevant audience, and leverage social media to your advantage.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine you have got it all: a killer website design, trendy content that resonates with the right audience, and elements that work effortlessly. Yet, there&#8217;s a disconnect. Your analytics tell a story where your website is deserted, and web traffic is negligible. You&#8217;ll keep on wondering why, thinking there&#8217;s something wrong with your strategy. But [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":23732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[490,491,997,116,797],"class_list":["post-23731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-tech-trends","tag-drive-targeted-traffic","tag-get-targeted-traffic","tag-high-quality-traffic","tag-web-traffic","tag-website-traffic"],"_links":{"self":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts\/23731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/comments?post=23731"}],"version-history":[{"count":0,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/posts\/23731\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media\/23732"}],"wp:attachment":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media?parent=23731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/categories?post=23731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/tags?post=23731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}