{"id":24522,"date":"2025-05-29T13:04:19","date_gmt":"2025-05-29T07:34:19","guid":{"rendered":"https:\/\/www.7searchppc.com\/blog\/glossary\/"},"modified":"2025-06-30T12:31:35","modified_gmt":"2025-06-30T07:01:35","slug":"glossary","status":"publish","type":"page","link":"https:\/\/www.7searchppc.com\/blog\/glossary\/","title":{"rendered":"Advertising Network Terminology"},"content":{"rendered":"<p>Explore essential terms and definitions used in digital advertising and ad networks. This glossary simplifies complex advertising jargon to help advertisers, publishers, and marketers navigate the ad ecosystem with clarity.<\/p>\n<div class=\"cm-glossary\"><div class=\"glossary-container \"><input type=\"hidden\" class=\"cmtt-attribute-field\" name=\"glossary_index_style\" value=\"classic\"><div id=\"glossaryList-nav\" class=\"listNav small\" role=\"tablist\"><div class=\"ln-letters \"><a class=\"ln-all ln-serv-letter ln-selected\" data-letter=\"all\" data-letter-count=\"148\" href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/\" >ALL<\/a><a class=\"ln-_ ln-serv-letter ln-disabled\" data-letter-count=\"0\" data-letter=\"al-num\" href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/?letter=al-num\" >0-9<\/a><a class=\"lnletter-a ln-serv-letter\" data-letter-count=\"18\" data-letter=\"a\" href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/?letter=a\" >A<\/a><a class=\"lnletter-b ln-serv-letter\" data-letter-count=\"9\" data-letter=\"b\" href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/?letter=b\" >B<\/a><a class=\"lnletter-c ln-serv-letter\" data-letter-count=\"19\" data-letter=\"c\" href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/?letter=c\" >C<\/a><a class=\"lnletter-d ln-serv-letter\" data-letter-count=\"10\" data-letter=\"d\" href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/?letter=d\" >D<\/a><a class=\"lnletter-e ln-serv-letter\" data-letter-count=\"3\" data-letter=\"e\" href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/?letter=e\" >E<\/a><a class=\"lnletter-f ln-serv-letter\" data-letter-count=\"4\" data-letter=\"f\" href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/?letter=f\" >F<\/a><a class=\"lnletter-g ln-serv-letter\" data-letter-count=\"5\" data-letter=\"g\" href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/?letter=g\" >G<\/a><a class=\"lnletter-h ln-serv-letter\" data-letter-count=\"3\" data-letter=\"h\" href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/?letter=h\" >H<\/a><a class=\"lnletter-i ln-serv-letter\" data-letter-count=\"5\" data-letter=\"i\" href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/?letter=i\" >I<\/a><a class=\"lnletter-j ln-serv-letter\" data-letter-count=\"1\" data-letter=\"j\" href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/?letter=j\" >J<\/a><a class=\"lnletter-k ln-serv-letter\" data-letter-count=\"1\" data-letter=\"k\" href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/?letter=k\" >K<\/a><a class=\"lnletter-l ln-serv-letter\" data-letter-count=\"3\" data-letter=\"l\" href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/?letter=l\" >L<\/a><a class=\"lnletter-m ln-serv-letter\" data-letter-count=\"6\" data-letter=\"m\" href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/?letter=m\" >M<\/a><a class=\"lnletter-n ln-serv-letter\" data-letter-count=\"3\" data-letter=\"n\" href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/?letter=n\" >N<\/a><a class=\"lnletter-o ln-serv-letter\" data-letter-count=\"5\" data-letter=\"o\" href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/?letter=o\" >O<\/a><a class=\"lnletter-p ln-serv-letter\" data-letter-count=\"13\" data-letter=\"p\" href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/?letter=p\" >P<\/a><a class=\"lnletter-q ln-serv-letter\" data-letter-count=\"1\" data-letter=\"q\" href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/?letter=q\" >Q<\/a><a class=\"lnletter-r ln-serv-letter\" data-letter-count=\"6\" data-letter=\"r\" href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/?letter=r\" >R<\/a><a class=\"lnletter-s ln-serv-letter\" data-letter-count=\"10\" data-letter=\"s\" href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/?letter=s\" >S<\/a><a class=\"lnletter-t ln-serv-letter\" data-letter-count=\"11\" data-letter=\"t\" href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/?letter=t\" >T<\/a><a class=\"lnletter-u ln-serv-letter\" data-letter-count=\"2\" data-letter=\"u\" href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/?letter=u\" >U<\/a><a class=\"lnletter-v ln-serv-letter\" data-letter-count=\"3\" data-letter=\"v\" href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/?letter=v\" >V<\/a><a class=\"lnletter-w ln-serv-letter\" data-letter-count=\"4\" data-letter=\"w\" href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/?letter=w\" >W<\/a><a class=\"lnletter-x ln-serv-letter\" data-letter-count=\"1\" data-letter=\"x\" href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/?letter=x\" >X<\/a><a class=\"lnletter-y ln-serv-letter\" data-letter-count=\"1\" data-letter=\"y\" href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/?letter=y\" >Y<\/a><a class=\"lnletter-z ln-serv-letter ln-last\" data-letter-count=\"1\" data-letter=\"z\" href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/?letter=z\" >Z<\/a><div class=\"ln-letter-count\" style=\"position: absolute; top: 0px; left: 88px; width: 20px; display: none;\"><\/div><\/div><div class=\"query-results-count\">Results: 148<\/div><\/div><ul class=\"glossaryList\" role=\"tablist\" id=\"glossaryList\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTermSet\"><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/a-b-testing\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_3e1867a15145e5eb9682637d1ae8bc77\"><span itemprop=\"name\">A\/B Testing<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/ad-attribution\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_ab2bf0007dced4fa5c0aaa42b266bf94\"><span itemprop=\"name\">Ad Attribution<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/ad-exchange\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_4c304a5d144fee6f010137ff8716770a\"><span itemprop=\"name\">Ad Exchange<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/ad-impression\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_e7c1dc392e3c9311a62fe438de4ee1cb\"><span itemprop=\"name\">Ad Impression<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/ad-inventory\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_5acc2fd738b809d5261f6452c3e14476\"><span itemprop=\"name\">Ad Inventory<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/ad-platforms\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_0e39a99906b30c901db5f1102f54c4d7\"><span itemprop=\"name\">Ad Platforms<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/ad-server\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_5afd8617359258c5bafeb43aa1fc610b\"><span itemprop=\"name\">Ad Server<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/ad-tag\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_b8430f223c31fadd41e855925b5f3017\"><span itemprop=\"name\">Ad Tag<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/ad-tech-platforms\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_1c3fc3805191b5ebdd47be57eb7be49e\"><span itemprop=\"name\">Ad-tech Platforms<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/advertiser\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_0e8f7bdf45c846822b5f74cbfe2f395a\"><span itemprop=\"name\">Advertiser<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/advertising-agencies\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_abfe833e89141298d576929be790bd9c\"><span itemprop=\"name\">Advertising Agencies<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/advertising-network\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_cda88fc1b407ca6df65f2b112a559969\"><span itemprop=\"name\">Advertising Network<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/affiliate-link\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_0249097377ce26788eb52b412efa8956\"><span itemprop=\"name\">Affiliate Link<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/affiliate-marketer\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_293c687aacfadeb59a021cee726a0741\"><span itemprop=\"name\">Affiliate Marketer<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/affiliate-marketing\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_4be3bc923c3f4b916483cbc9bbb91e28\"><span itemprop=\"name\">Affiliate Marketing<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/affiliate-program\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_0b7378c8dc71f911b044106f93fc77e5\"><span itemprop=\"name\">Affiliate Program<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/audience-segmentation\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_6672d8dae4cce7abe9eee2946b5bb468\"><span itemprop=\"name\">Audience Segmentation<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/auto-optimization\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_d2e163cfb6027f1bc8ee3ecd2e5e513e\"><span itemprop=\"name\">Auto-Optimization<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/b2b\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_9f8078b16d904947edce114cf780af1e\"><span itemprop=\"name\">B2B<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/backlink\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_f7e97b70212578bb7193c3bd25dfe1d1\"><span itemprop=\"name\">Backlink<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/banner-ad\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_bb3fd477a5dacae328da22327f4d48cb\"><span itemprop=\"name\">Banner Ad<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/behavioral-targeting\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_c17d27dcc2fcd7712fe3634f8bd5f2ad\"><span itemprop=\"name\">Behavioral Targeting<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/bid\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_cdcb3047f3fbdea717447d2156c68f2c\"><span itemprop=\"name\">Bid<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/bofu-bottom-of-the-funnel\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_35a118e0cc99389bef1f52c35363001e\"><span itemprop=\"name\">BOFU<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/bounce-rate\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_b6ad5aec816d5de3d5a70fcbc33e1baf\"><span itemprop=\"name\">Bounce Rate<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/brand-safety\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_74df02e4483ce92ab317110de376625b\"><span itemprop=\"name\">Brand Safety<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/budget-capping\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_e58dbe90cf1318fda441487604543b1b\"><span itemprop=\"name\">Budget Capping<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/cac\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_28e5048d3258888c2cd69ae07122737c\"><span itemprop=\"name\">CAC<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/campaign\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_5db6025be9f5d55eca54b683a0d7ea38\"><span itemprop=\"name\">Campaign<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/click-fraud\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_3174c791eff858412a18d050087629c5\"><span itemprop=\"name\">Click Fraud<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/clickunder\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_d32df3c4e122d9030cc448c5ebc2a324\"><span itemprop=\"name\">Clickunder<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/clickunder-2\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_032e9b2cdc71d0f56a2595a52ae09e33\"><span itemprop=\"name\">Clickunder<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/commission\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_1ccb070490f2c8700aa986001146ec12\"><span itemprop=\"name\">Commission<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/contextual-targeting\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_52085d4cec601ab0501bacf3e9411e9c\"><span itemprop=\"name\">Contextual Targeting<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/conversion\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_b9a32aaff3737b1fd7abce6b834cba56\"><span itemprop=\"name\">Conversion<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/conversion-tracking\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_4248dbe30f0e6a1a1326e785cb5341f3\"><span itemprop=\"name\">Conversion tracking<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/cookie\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_d5a6cf987f203af75fa1e0d3800943fd\"><span itemprop=\"name\">Cookie<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/cpa\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_ee60ac2bc36c34f77d17005e7a6c058d\"><span itemprop=\"name\">CPA<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/cpa-offer\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_cf592d400fada49ee0f9dae6217511a5\"><span itemprop=\"name\">CPA Offer<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/cpc\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_b5d394922528342a47d629e9836c1d83\"><span itemprop=\"name\">CPC<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/cpi\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_93f5c77f1d0cc77bcb7e12831991ec54\"><span itemprop=\"name\">CPI<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/cpl\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_8347452529a649861b45610847cf8ba2\"><span itemprop=\"name\">CPL<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/cpm\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_9fb938963712ba81eae9488275660db7\"><span itemprop=\"name\">CPM<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/conversion-rate-cr\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_78232d7d7c05c4e0b6f2ed77695224ec\"><span itemprop=\"name\">CR<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/cross-device-tracking\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_6e4fa809c54326fd0135b85467c83405\"><span itemprop=\"name\">Cross-Device Tracking<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/ctr\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_86ca37182c47510340ad4e80dc5f6b46\"><span itemprop=\"name\">CTR<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/daily-budget\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_94f2ae8746088eea576ebc98898b521f\"><span itemprop=\"name\">Daily Budget<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/dco\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_c7c4e8743672153780e3fd116acadbe0\"><span itemprop=\"name\">DCO<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/deep-linking\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_b404e7241ffdb2724a590d734a776c22\"><span itemprop=\"name\">Deep linking<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/demographics\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_9a4a0bff96b7d004190d2cff95ba6f8f\"><span itemprop=\"name\">Demographics<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/direct-billing\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_b04a744f3654245d94f4d47cb7aa3ba5\"><span itemprop=\"name\">Direct Billing<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/direct-traffic\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_7b78aa9230b4e62c6268f16daeb944e8\"><span itemprop=\"name\">Direct Traffic<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/display-ads\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_4d9119ad23a16c35240fcd8f6bd7345c\"><span itemprop=\"name\">Display Ads<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/dmp\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_692353315c4327d08da224ba7ca1f77b\"><span itemprop=\"name\">DMP<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/double-opt-in\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_074b225763021ee26329a371c2e8a007\"><span itemprop=\"name\">Double Opt-In<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/dsp\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_4c77c23749fd8fd48cbaec2641538e03\"><span itemprop=\"name\">DSP<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/ecpm\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_550e2001219958e9d35eeaeab3df3c37\"><span itemprop=\"name\">eCPM<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/engagement-rate\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_cd1483bcf8c256d96505025d5b8912a5\"><span itemprop=\"name\">Engagement Rate<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/epc\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_d88dee7dc1de44dc8168450ebc4deee6\"><span itemprop=\"name\">EPC<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/fill-rate\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_b459070d924361910827148f434fe8bb\"><span itemprop=\"name\">Fill Rate<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/first-party-data\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_8351e2f6314ad2bf7c936b9e2102cb73\"><span itemprop=\"name\">First-Party Data<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/fraud-detection\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_3b5b8c4d12bacb3ed51d94b83761e127\"><span itemprop=\"name\">Fraud Detection<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/frequency-capping\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_aed7cdbaee8ed95ea1cd9ae5585ee853\"><span itemprop=\"name\">Frequency Capping<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/gclid\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_20a8c4f9d3617c56a331ed5fdca33de7\"><span itemprop=\"name\">GCLID<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/geo-targeting\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_b3e58201de863e045b648fbc7390b75a\"><span itemprop=\"name\">Geo-Targeting<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/global-postbacks\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_9b13ed89c0e858abc76b1236642fe2f6\"><span itemprop=\"name\">Global Postbacks<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/google-adsense\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_31df67546eee0e009713fbe9786c9eba\"><span itemprop=\"name\">Google Adsense<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/gross-click\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_9c5cb9f8ed8ea98742d2e0adddf7587f\"><span itemprop=\"name\">Gross Click<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/header-bidding\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_7ac734cee34a1958506cb0a48f9aa9c8\"><span itemprop=\"name\">Header Bidding<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/hit\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_2088826f20e7891095f0ed54302d9cb4\"><span itemprop=\"name\">Hit<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/house-ads\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_949e7de2834e876a387b06c0b17c7b09\"><span itemprop=\"name\">House Ads<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/igaming\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_1a05088b96c50565c0c7d042c0ae5c04\"><span itemprop=\"name\">iGaming<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/impression\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_58228591982b0a69c58c9850d48c4965\"><span itemprop=\"name\">Impression<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/in-app-notification\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_5a34d731b8f01c6eaf613ca52cd610a4\"><span itemprop=\"name\">In-App Notification<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/in-page-push-ads\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_6454a4beaf70280f9285110c55e3f591\"><span itemprop=\"name\">In-Page Push Ads<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/interstitial-ads\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_121994ce1c5e87cf27c5f42981fbb9f1\"><span itemprop=\"name\">Interstitial ads<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/js-tag\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_5b2d24efcfd284aac289f2991722e237\"><span itemprop=\"name\">JS Tag<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/kpi\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_a0516c22af9af25ec0b90685f372affc\"><span itemprop=\"name\">KPI<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/landing-page\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_61149ced27d64156fa7e869687087bcb\"><span itemprop=\"name\">Landing Page<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/lead\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_36d828ba080fc9e2fe2957ec140c2182\"><span itemprop=\"name\">Lead<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/loyalty-affiliates\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_5033a31751cb18bac11aa79eb0f2d2fc\"><span itemprop=\"name\">Loyalty Affiliates<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/media-buying\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_8aba5868fd9f46226d53822120cd5cd6\"><span itemprop=\"name\">Media Buying<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/merchant\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_0c5d0da12065d03538bda0a9af951bdb\"><span itemprop=\"name\">Merchant<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/mobile-advertising\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_ffd829934553332997bb3c122e1247b1\"><span itemprop=\"name\">Mobile Advertising<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/mobile-affiliates\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_a4fad288570ead99580edd1b9b8f3a5f\"><span itemprop=\"name\">Mobile Affiliates<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/mofu\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_b6117debba72cd213f68fd316aad7966\"><span itemprop=\"name\">MOFU<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/multi-channel-attribution\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_763ffac8543ace5388fe8ccd0b3b925c\"><span itemprop=\"name\">Multi-Channel Attribution<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/native-ads\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_6bc78d1451afa8903e18e1da0610210d\"><span itemprop=\"name\">Native Ads?<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/niche-targeting\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_4770fb432f07f8cb14d4946552981f13\"><span itemprop=\"name\">Niche Targeting<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/nutra\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_9ad7b7eddc1e8801458cc0e618b6172f\"><span itemprop=\"name\">Nutra<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/offer\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_7c01f52e963122546e6d27673f9a1700\"><span itemprop=\"name\">Offer<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/onclick-ads\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_c3a3bda3f71580f3907d850df58b2fb3\"><span itemprop=\"name\">Onclick ads<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/openrtb\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_5090490a927505ae32858c8ffa22fa97\"><span itemprop=\"name\">OpenRTB<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/optimization\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_8d7e64ed13a0f8071d51547197c7361f\"><span itemprop=\"name\">Optimization<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/outbound-links\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_6a3a3b513051ed32ed410e3436761432\"><span itemprop=\"name\">Outbound links<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/paid-search\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_f703286f141c3e4db2085486c3a00de4\"><span itemprop=\"name\">Paid Search<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/payment-threshold\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_7add9fabec81017589721332a3cee490\"><span itemprop=\"name\">Payment Threshold<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/performance-marketing\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_983db3ae9073ab4af7b9eee9454ff1e5\"><span itemprop=\"name\">Performance Marketing<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/pixel\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_6cc1d34b9e7c6a33df6d9c693547ec60\"><span itemprop=\"name\">Pixel<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/popunder-ads\/\"  target=\"_blank\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\"  aria-describedby=\"tt\" data-cmtooltip=\"cmtt_cc8bf199fb0e7b7224b815896ff3176a\"><span itemprop=\"name\">Popunder Ads<\/span><\/a><\/li><\/ul>\t\t<ul class=\"pageNumbers \">\r\n\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/?itemspage=1\">\r\n\t\t\t\t\t<li class=\"next-section\" data-page-number=\"1\">\r\n\t\t\t\t\t\t(...)\r\n\t\t\t\t\t<\/li>\r\n\t\t\t\t<\/a>\r\n\t\t\t\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/?itemspage=2\">\r\n\t\t\t\t\t<li class=\"numeric \" data-page-number=\"2\">\r\n\t\t\t\t\t\t2\t\t\t\t\t<\/li>\r\n\t\t\t\t<\/a>\r\n\t\t\t\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.7searchppc.com\/blog\/glossary\/?itemspage=2\">\r\n\t\t\t\t\t<li class=\"next\" data-page-number=\"2\" title=\"<? _e( 'Next page' ); ?>\">\r\n\t\t\t\t\t\t&gt;&gt;\r\n\t\t\t\t\t<\/li>\r\n\t\t\t\t<\/a>\r\n\t\t\t\r\n\t\t<\/ul>\r\n\t\t<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Explore essential terms and definitions used in digital advertising and ad networks. This glossary simplifies complex advertising jargon to help advertisers, publishers, and marketers navigate the ad ecosystem with clarity.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-24522","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/pages\/24522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/comments?post=24522"}],"version-history":[{"count":0,"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/pages\/24522\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.7searchppc.com\/blog\/wp-json\/wp\/v2\/media?parent=24522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}